Angela Kornegor
Chief Operating Officer at MedLearn Media, Inc.- Claim this Profile
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Bio
Credentials
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Leading for Creativity
IDEOMar, 2017- Nov, 2024
Experience
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MedLearn Media, Inc.
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Chief Operating Officer
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Mar 2021 - Present
As the Chief Operating Officer, I develop and implement strategic plans that carry out the organization's missions and goals in a cost-effective and time-efficient manner. Directly overseeing operations, product development, and marketing, which includes cross-collaboration with industry thought leaders and internal sales and editorial teams to bring new ideas and concepts to life. My top achievements in my current role have been:• Achieving a consistent 10% year-over-year sales growth in our corporate product line, by forging and diligently maintaining C-level relationships across the healthcare industry by developing new partner sales models that focus on improving patient care. • Led a cost-reduction initiative that resulted in $1M in savings through the pandemic, while managing 15 team members and a budget of $2.5M. This resulted in our organization successfully qualifying for PPP and ERC through the CARES Act. • Developing and implementing a client success program for our subscription product lines, by developing a subscriber risk index, that has resulted in an average annual growth rate of 67%. • Developing and leading a change management plan through the pandemic, by building a steering committee that works together in a structured approach that focuses on goals and KPIs, while accounting for unknown roadblocks that could arise. • Developed a strategy to improve cash flow, improve accounts receivable, and manage our accounts payable, while streamlining our business processes, which allowed us the space to expand our sales market by adding new services and products that address our market's pandemic challenges. This included price increases, and new sales and marketing strategies that focused on where our new and existing customers are today.
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Executive Director
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Feb 2017 - Mar 2021
As the Executive Director of a spin-off from Panacea Healthcare Solutions, my goal was to lead the successful execution of the transition plan, while meeting bottom-line growth expectations, to ensure a smooth transition for internal team members and external customers. I successfully achieved a 12% EBITDA margin in our first year as a stand-alone, by implementing improved business workflows, while leading a stop, start and continue culture transformation journey which resulted in zero employee turnover, through the separation. Some of my key achievements in this position are: • Developed and executed a subscription product line that resulted in a 148% growth rate in the first year. This involved leading the product roadmap from concept to onboarding of the first customer sale. • Boosted profitability, with a 500% product line growth in subscription products in the first four years, which now account for 40% of the company's total revenue. • Developed and optimized a remote onboarding and recruitment process that consists of a 12-step learn, do, deliver process to drive new employee engagement, in a remote work environment.
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Panacea Healthcare Solutions
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Senior Vice President
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Apr 2013 - Feb 2017
For six years, I served in leadership roles within Panacea Healthcare Solutions, overseeing operations, product development, marketing, sales, and training and recruitment. As the Senior Vice President, my focus was on developing the company’s strategic plan for growth and future operations. I was accountable for the development of new products and services, managing all aspects of my division's finances, including budgeting, and forecasting, and developing and maintaining relationships with strategic and key partners while ensuring that business goals were met.Key accomplishments and responsibilities: • Developed and conducted a cost reduction plan by cutting expenses by 20% to achieve bottom-line targets, during industry delay that spanned over two years; processed discontinued products of ≤50% profit margin and developed new products from existing content with profit margins of 90%+ • I served as a catalyst for organizational change within an industry driven by regulatory changes, by building consensus through giving and taking senior leaders and executive management to capture long-term views and goals and translate that vision into action.• I collaborated closely with the company’s clinical consultants to turn their technical expertise and knowledge into premium products and services that the industry continues to trust and depend on. • Successfully led and facilitated infrastructure initiatives through a team of thirty, which included 8 direct reports, including implementing a Project Management tool to streamline projects across all functions.
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Vice President of Publishing and Media
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Jan 2011 - Mar 2013
Within our first year as a merged entity, I saw my team of direct and indirect reports grow from 12 to 20, with a P&L that increased by 50%. Our product catalog increased from 30 to over 100 products and services that needed to be developed, marketed, and delivered to healthcare providers across the US to ensure regulatory compliance and financial well-being. Key accomplishments and responsibilities: • I strategically planned and created over 100 products and services, which included advertising and sponsored offerings, webcasts, podcasts, seminars, newsletters, and publications on an annual basis that span across three brands, each with a unique value proposition and audience within the healthcare industry. • Successfully developed and launched an online news site, with a paid subscriber base of 5,000 within the first year. • Implemented and led the integration of three disparate Accounting and CRM systems into one single fully integrated ERP. • I successfully led multiple projects and initiatives across a matrixed organization consisting of clinical expertise, technology, editorial, sales, marketing, and operational team members, to provide relevant value-based content and information to healthcare providers.
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Medical Learning, Inc (company dissolved)
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Greater Minneapolis-St. Paul Area
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Director of Publishing
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Oct 2008 - Jan 2011
As the Director of Publishing, my primary responsibility was for the growth and successful production and deployment of our publishing division's premium content, in the format of books, eBooks, newsletters, case studies, visual aids, seminars, webcasts, and more. I was responsible for the performance of all the members in various publishing teams while providing vision and leadership throughout the organization. Key accomplishments and responsibilities: • Increased revenue by 50% in a 3-year period with the development of new products that aligned budgetary targets with the Sales and Marketing Funnel. • Generated a new product line through an advanced technology offering that increased the product line revenue by 149%. • Developed improved operational foundation for Print and Online Publishing division through sound restricting process that consisted of 10 direct reports in sales, marketing, and editorial. • Realigned budgetary financial reporting with direct fulfillment of products and services that are tied into audited financial statements for more precise forecasting and budgeting process.
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Medical Learning, Inc. (company dissolved)
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Greater Minneapolis-St. Paul Area
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Director of Marketing and Sales
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Dec 2005 - Oct 2008
As the Director of Marketing & Sales, I was responsible for developing and executing sales strategies, tactics, and action plans. As the visionary for sales strategies, I lead marketing and sales initiatives, from lead nurturing campaigns, new business campaigns, strategic partnerships, and more. Key accomplishments and responsibilities: • Grew revenue by 30%, through new Marketing and Sales strategies that brought in new customers and increased renewal rates. • Created scalable operating practice that integrated Sales, Marketing, and Customer Support. • Leveraged 5+ years of news promotion, marketing, and communication experience to build a new product line that accounted for half of our revenue in the first 2 years of launch. • Launched mentor program and defined career path as the team grew by 50%.
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Medical Learning, Inc. (company dissolved)
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Greater Minneapolis-St. Paul Area
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Sales and Marketing Manager
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Mar 2003 - Dec 2005
As the Sales and Marketing Manager, I was responsible for leading a small team (4 direct reports) of sales and marketing professionals, while managing my own books of business, for a small start-up healthcare consulting firm. My focus was on researching and developing marketing opportunities and planning and implementing new sales plans to meet and exceed company goals. Key accomplishments and responsibilities: • Developed a sales and training curriculum that cultivated a culture of collaboration between sales and marketing, which resulted in increased department sales of $500,000 to $750,000, with a team of four direct reports. • I worked directly with Publisher and Editor to provide new content and product ideas from market and customer insight and data. • I managed all recruiting efforts for new sales associates such as job placements, interviews, onboarding, and new hire training. • I developed an integrated marketing and sales initiative through market research and customer feedback to drive new product offerings and an enhanced sales portfolio, which resulted in 25% growth for the publishing division. • I managed a book of business of our key and strategic accounts and grew that book of business in annual sales from $150,000 to $220,000 within the first year.
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Education
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1997 - 2001
University of Wisconsin-Stout
Bachelor's Degree, Sales and Marketing Operations/Marketing and Distribution Teacher Education
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