Experience

foodomo

• Taiwan
• Technology, Information and Internet
• 1 - 100 Employee

• General Manager

  • Feb 2022 - Present

  Building the business plan for foodomo, and reshaping the brand as the Uni-President Group's exclusive delivery platform. Reorganizing the team and setting up clear OKR & KPI for the company. Be responsible for managing the P&L aspects of foodomo to ensure the delivery and pick-up services are efficient, cost-effective, and provide a high standard of customer experience. Managing personnel, budget, and resources effectively to meet the goal and objectives aligned with the strategy we committed to board of directors. Achievement : 1. GMV increased by 3.6 times v.s LY, Achievement %: 250% 2. Order growth hit 2.2 times v.s LY, Achievement %: 147% 3. AOV : +183% compared to last year, completion, Achievement %: 178% 4. GP revenue: +264% compared to last year, Achievement %: +97% ( (And the operating gross profit turned from negative to positive in June this year) 5. NI pre-tax net profit: +200% more than last year, , Achievement %: +36% Show less



Coupang

• South Korea
• Technology, Information and Internet
• 700 & Above Employee

• General Manager

  • Jul 2021 - Oct 2021

  ◆ Company set up and landing -. Building up the team over #60 staff -. Cross departments SOP setup and capital injections approvals of company landing onsite ◆ Business expansions -. #3 virtual stores, #1 replenish center, ◆ Operations and GTM plan settle up -. Selections over 10k SKUs, Pricing fully auto followed competitors ◆ Company set up and landing -. Building up the team over #60 staff -. Cross departments SOP setup and capital injections approvals of company landing onsite ◆ Business expansions -. #3 virtual stores, #1 replenish center, ◆ Operations and GTM plan settle up -. Selections over 10k SKUs, Pricing fully auto followed competitors



foodpanda

• Singapore
• Internet Marketplace Platforms
• 700 & Above Employee

• Commercial Director

  • Feb 2019 - Jul 2021

  During this period, I helped the Taiwan team to increase monthly orders by 30 times, annual GMV grown by 6 times and signed up restaurants by 10 times more than I joined. Team scale above 350+ members, 13 teams. Expansion the service territory from only 7 cities to all 21 cities including outer islands and the operations hours have also been extended to 24 hours from 12 hours. Looking forward to having further sharing about how my team and I had been through from 0 to 1, and from 1 to 1000+. ◆ Turn around the market position from #2 to #1 -. Order Increased monthly orders by 30 times, -. Annual GMV grown by 6 times ◆ Business strategy baselining and executions ◆ Commercial team build-up with multiple functions and business initiations ◆ Leverage the knowledge of success to APAC region Show less



The Hershey Company

• United States
• Manufacturing
• 700 & Above Employee

• Country Manager - Taiwan/ Hong Kong

  • Oct 2017 - Nov 2018

  (Costso, all distributor, CVS, Supermarket, hypermarket in both TW&HK)Role as the budget owner of Country sales manager for both business in Taiwan and Hong Kong, responsible for the P&L result and the country business development. Leading the team to develop and managing distributors includes both food-service and modern trade channels overlooking the two markets, fully responsible for the gross sales and ROI of these markets.

• Sales Manager -Taiwan

  • Aug 2016 - Nov 2018

  ◎ The budget owner as the Country sales manager responsible for the OI and GS of business in Taiwan. From new product selection( over 2000 SKU in 2 plants) to export/import to Taiwan. Building up the new product and brand launch plan (marketing media plan (ATL/BTL) , pricing, margin auditing...etc. to make the product hit the sales target. 1) Developing and delivering and integrated marketing / business plan for Hershey to launch Kisses 36g CnC & Milk in Modern trade increase gross sales versus target 156%, overall Taiwan growth 5.6%. Increasing the total market sharing from 3% to 5.3% versus the total chocolate market. Increasing distribution stores of CVS from 0 to 10750 stores. (7-11, Family-mart, Hi-Life, OK) 2) Building up the stable business with Supermarket channel (PX-Mart) of developing the new SKUs of their food processing plant by using Hershey’s cocoa powder and syrup. Successful launch Hershey’s Coco powder 8oz in PX-Mart, which increasing distribution stores of supermarket to 900 stores with 11 types of desserts launched. The total gross sales of food-service growth rate 16.9%.3) Create the supply chain service level up Metrix to improve that supply issue of Costco imported from USA. The overall performance improvement from 83.2% to 97.6% in 6 months. 4) Adding one more sourcing country – Malaysia, which easing the pressure of the factory production line. And building up a communication project cross function and 5 countries. (USA, Malaysia, Philippine, China, Taiwan) Total sourcing countries from 1 to 2. 5) Completion of the Consumer Country survey of Asia with 5 countries as global sharing info. to convince the 7-11 buyer launch our product. (Thailand, Japan, Korea, HK, China, Taiwan) 6) Building up the brand image of Hershey’s to consumers, producing the video advertisements, making our the exposure time to 10.82 million times through the internet social media, news, and internet users word to mouth marketing plan. Show less



Alcon, a Novartis company

• Key Account Manager

  • Mar 2016 - Aug 2016

  (Trade marketing and KA role) -. Developing mega channel strategies of Watson's, COSMED, COSTCO, 7-11, OK, Family mart, and Wholesalers. -. Developing POA message, Promotion, pricing, ad-hoc projects and POSM plan to increasing the off-take -. Sales forecasts, negotiations with accounts, annual contract, New product launch, JBP, ordering process operation, market visit and competitors analysis. From top to bottom, act with teams, charged in all the business in Modern trade Key Accounts and wholesalers in TW. Show less



L'Oréal Taiwan

• Assistant Key Account Manager

  • Jun 2013 - Jun 2014

  (Trade marketing and KA role)  Implementing channel strategies to achieve over 100% of sales target in 3 channels. (PX-mart, RT-Mart, A-mart)  Cut channel expenditures by average 3.5% in three channel  Developing POA message and POSM plan to increasing the off-take  Develop account-specific promotional programs and key events  Trained and evaluated staff of 1 team member. (Trade marketing and KA role)  Implementing channel strategies to achieve over 100% of sales target in 3 channels. (PX-mart, RT-Mart, A-mart)  Cut channel expenditures by average 3.5% in three channel  Developing POA message and POSM plan to increasing the off-take  Develop account-specific promotional programs and key events  Trained and evaluated staff of 1 team member.



Hawley & Hazel (Colgate-Palmolive join venture)

• Sales Supervisor

  • Nov 2010 - Nov 2012

  (filed sales and trade marketing role)  Supervised the team to accomplished 56% diamonds display rate normal shelf within category management guidelines. Charge with Carrefour, RT-mat, A-mart total 18 hyper stores in North Taiwan.  Average share of shelf increased from 50% to average 58%.  Implementing channel strategies to achieve 107% of sales target.  Cut the budget expenditure by 0.3%.  Initiating and executing creative display to suit client’s needs.  Trained and evaluated staff of 3 merchandiser Show less



Unilever Food Solutions

• Food & Beverages
• 100 - 200 Employee

• Sales Representative

  • Feb 2009 - Nov 2010

  (Filed sales and KA executive role)  Developing the business of the specialized channel in local chain accounts and International Hotels.  Increasing revenue by 17% in 2 years.  Organized more than 40 games dishes Performance activities and customization demo menu development, marketing activities  New product launches penetration to 80%  Channel project leader of hospitals. Penetration to 80% of developed customers. (Filed sales and KA executive role)  Developing the business of the specialized channel in local chain accounts and International Hotels.  Increasing revenue by 17% in 2 years.  Organized more than 40 games dishes Performance activities and customization demo menu development, marketing activities  New product launches penetration to 80%  Channel project leader of hospitals. Penetration to 80% of developed customers.



Yahoo! 奇摩

• Account Maintaining Executive (Yahoo! Searching Engine contractor)

  • Aug 2008 - Feb 2009

  (CRM and E-commerce system analysis role)  Created custom multi digital SEM advertisement campaigns to increasing the click through rate(CTR) of client’s web-site  Boosted sales growth by 35% during 6-monthes tenure  Obtained Yahoo! Keyword Ads. Consultant certificate  Breaking Customer Attrition Rate records to the ne low for the past 2 years. (CRM and E-commerce system analysis role)  Created custom multi digital SEM advertisement campaigns to increasing the click through rate(CTR) of client’s web-site  Boosted sales growth by 35% during 6-monthes tenure  Obtained Yahoo! Keyword Ads. Consultant certificate  Breaking Customer Attrition Rate records to the ne low for the past 2 years.