Angela Engel

Publisher and Founder at The Collective Book Studio
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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5.0

/5.0
/ Based on 11 ratings
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Vildana Kurtovic

Angela was a pleasure to work with during my role at Conrad New York & Hilton. With her company, Cameron + Company, she helped to create a partnership with our hotel that led to innovative art projects, book signings and more. She was persistent, smart and respectful in her approach and a visionary with creative ideas that led to great opportunities for us both. I know that she will continue to strive to do well not only for herself and her brand but also her future partners/clients.

Pam Ginocchio

We've had the pleasure of working with Angela over the past 6 years+ at both Newport Cottages and Oilo Studio. We've always viewed Angela as a partner first and foremost because she takes the time to really understand your brand and your strategic goals. She then works hard to develop initiatives that will help you meet those goals and be successful. Creative, energetic and deeply knowledgeable, Angela is a a great asset!

Erica Roberts

I simply loved working with Angela at Oilo Studio. She was goal driven, motivated to grow the brand and very proactive in the direction she as taking us. I worked directly under her and learned so many good things from her. She was always on task and on top of things. The relationships she has with her accounts were very close and I loved to be on calls where she would talk to them because you could tell she had a passion not only for the brand but for the accounts she worked with. She always wanted what was best for the company and her accounts. She had great processes that she implemented within our company and helped instill them as standard practice now. Her passion and drive was refreshing and made me work that much harder. I never questioned the direction she gave me because I knew she could see the bigger picture. Not only was she a great boss but very friendly and approachable. I never felt dumb asking her questions or asking for help from her as she used these opportunities to teach me new things. I will miss working with her on a daily basis, as we have a great relationship and friendship, but I will take what she has taught me and continue to use that.

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Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Publisher and Founder
      • Jan 2019 - Present

      The Collective Book Studio® is a full-service, Woman-Owned Partnership Publisher. We work with authors to produce and distribute high-quality books in the food and lifestyle, gift, and children’s categories. We support authors, entrepreneurs, influencers, brands, and talented content creators looking to publish their book. The Collective Book Studio® is a full-service, Woman-Owned Partnership Publisher. We work with authors to produce and distribute high-quality books in the food and lifestyle, gift, and children’s categories. We support authors, entrepreneurs, influencers, brands, and talented content creators looking to publish their book.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Director of Sales and Marketing Strategy
      • Aug 2019 - Jun 2020

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Director of Business Development
      • Jan 2018 - Dec 2018

    • Wholesale
    • 1 - 100 Employee
    • Executive Director of Sales
      • May 2016 - Jul 2017

      Crafted national sales plans, provided insights on how consumers shop and guided new product development for this high-end baby ad home fashion brand. Oversaw design and implementation of the companies wholesale direction, synthesized data and made recommendations to guide planning. - Created a framework for product innovation pipeline and identified opportunities for growth in new and existing segments. - Revitalized and streamlined sales processes to be more nimble. Guided product strategy and eliminated non-profitable SKUs to ensure product availability aligns with sales plans. - Collaborated with operations to forecast sales and projections by account and prouct SKU, including long-term growth planning for lighting, home decor and baby trends. Show less

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Director of Sales
      • Apr 2013 - Nov 2015

      Established national sales plans for this luxury cottage style furniture brand for families with young children. Brought in as a director to bring fresh thinking for driving continued global growth in wholesale. Provided insights for optimizing the entire product catalog and sales process including pricing, margin analysis and inventory management. Established national sales plans for this luxury cottage style furniture brand for families with young children. Brought in as a director to bring fresh thinking for driving continued global growth in wholesale. Provided insights for optimizing the entire product catalog and sales process including pricing, margin analysis and inventory management.

    • Textile Manufacturing
    • Sales Manager
      • Jan 2011 - Mar 2013

      Recruited to help manage and negotiate terms of sales and restructure the West Coast region. Successfully developed sales strategies to increase and diversify revenue streams with Amazon. Oversaw 100+ customer relationships ensuring proper SKU assortment for strong turn at retail. Recruited to help manage and negotiate terms of sales and restructure the West Coast region. Successfully developed sales strategies to increase and diversify revenue streams with Amazon. Oversaw 100+ customer relationships ensuring proper SKU assortment for strong turn at retail.

    • United States
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Senior Sales Manager
      • Oct 2006 - Sep 2010

      Managed key accounts such as Nordstrom and Costco. Developed new business with companies such as Toys R Us/Babies R Us, Best Buy and Bed Bath & Beyond. Positioned the company to increase revenue by $7 million annually including placement in Target’s home office department. Accountable for development of sales, marketing, advertising, publicity, and publishing plan into the mass market and warehouse clubs sales channel. · Led major category expansion, broadening title selection at all major mass market retailers, including first placement of children's board books in-line at Target. · Mentor and manage a National Accounts Sales Assistant as a direct report. · Establish annual sales budgets within the warehouse and mass market channels. · Establish annual co-op/promotional budgets for retailers. Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • National Accounts Manager, Mass Market
      • May 2005 - Oct 2006

      · Created, prepared, and scheduled sales calls directly to buyers at national specialty and mass market retailers and distributors. · Established and maintained a mass market account list to aggressively pursue. Performed cold calling, prospecting and closing of new accounts i.e.: H.E.B, Fred Meyer, Safeway, Wegmans. · Negotiated terms of sale. · Mentored and managed a Sales and Marketing Associate as a direct report. · Developed fiscally sound plans for promotional placement of key bestsellers or appropriate titles. · Implemented incentives and rebates. · Created assortments, bundles and one-off opportunity displays. Show less

    • Netherlands
    • Manufacturing
    • National Accounts Manager
      • Jan 2004 - May 2005

      Developed new sales and marketing initiatives throughout the US. Responsible for pricing, presenting sales and marketing programs at sales conferences, sales forecasting, programming, plan-o-gram creation, promotional planning, account assessment and analysis Developed new sales and marketing initiatives throughout the US. Responsible for pricing, presenting sales and marketing programs at sales conferences, sales forecasting, programming, plan-o-gram creation, promotional planning, account assessment and analysis

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Sales/Marketing Associate
      • Sep 2000 - Dec 2003

      Managed key specialty accounts; multi-site specialty retailers, wholesalers, and catalogers. Consulted on marketing and editorial tasks: cataloging, advertising and market placement. Copy-edited industry catalogs, outreach materials and contracts Managed key specialty accounts; multi-site specialty retailers, wholesalers, and catalogers. Consulted on marketing and editorial tasks: cataloging, advertising and market placement. Copy-edited industry catalogs, outreach materials and contracts

Education

  • University of Oregon
    B.A., comparative literature
    1996 - 2000

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