Vice President Operations

• Jul 2022 - Present

Oversee the day-to-day operations and lead the Espire team towards greatness — both internally and externally. By developing strategies, improving internal processes, and seeking growth opportunities, I prioritize quality partnerships with Espire’s customers and trade partners striving to provide an elevated customer experience while valuing team culture, community outreach, and operational process improvement. Oversee the day-to-day operations and lead the Espire team towards greatness — both internally and externally. By developing strategies, improving internal processes, and seeking growth opportunities, I prioritize quality partnerships with Espire’s customers and trade partners striving to provide an elevated customer experience while valuing team culture, community outreach, and operational process improvement.

Owner

• Jan 2019 - Present

Strategic Marketing | Branding | Event Planning | Team Culture | Career Connections Strategic thinker with experience in executive leadership, team culture, community outreach, media buying, budget management, public relations, social media content and event planning. I'm dedicated to growing brand awareness for companies of all sizes (especially start-ups) and building career connections for students through high school internship programs. My life motto: you get out what you put in. If you want more, give more.

Division President

• Nov 2016 - Nov 2018

Single family home builder focused on energy-efficient, green building practices in Milwaukee and Madison, WI.

VP of Marketing

• May 2011 - Oct 2016

Director of Events & Marketing

• Jul 2010 - May 2011

Responsible for the overall planning, development, and implementation of the MBA’s events which include: Home Building & Remodeling Expo; Spring Tour of Homes, Condominiums & Land; Parade of Homes; Fall Remodelers Tour, and more. Create ways to enhance each event for participants & patrons, and increase attendance & profitability of the event. Strategically lead the Association’s major events to constantly recreate exciting, memorable, well promoted and profitable events. Work with Communication Team to develop and promote communication and marketing strategies of the organization to include graphic design, media relations, event-related marketing, member and consumer events, website content, and internal and external communications. Visit MBAonline.org for the most recent event information.

Director of Sales & Marketing

• Jul 2007 - Jun 2010

Lead sales & marketing efforts for start-up semi-custom home builder focused on affordable, green built homes throughout Southeastern Wisconsin. Within three years, Tim O'Brien Homes was ranked No. 5 home builder in Southeastern Wisconsin increasing sales by 83% over previous year. Managed, developed, and implemented marketing strategies, public relations, budget forecasting, media buying, presence at trade shows and Parade of Homes, and overall brand awareness and recognition. Executed all grand openings, consumer seminars, Realtor functions, and Construction 101 Tours. Managed, recruited, trained five person sales team to reach goals and communicate Company’s unique selling position.

Marketing Manager

• Dec 2003 - Apr 2007

Responsible for all marketing, advertising and branding of semi-custom home builder. Brand development, website traffic and site management, annual advertising budget, sales center/model home marketing and presentation, all company signage Develop, design, and write copy for all marketing flyer, newspaper ads, brochures, and web text Write and distribute all press releases and company liaison to media Database management utilizing ACT for all leads and follow-up correspondence Responsible for all marketing, advertising and branding of semi-custom home builder. Brand development, website traffic and site management, annual advertising budget, sales center/model home marketing and presentation, all company signage Develop, design, and write copy for all marketing flyer, newspaper ads, brochures, and web text Write and distribute all press releases and company liaison to media Database management utilizing ACT for all leads and follow-up correspondence