Project Mgmt., Customer Success, Marketing & UI/UX Design

• Apr 2019 - Present

Marketing Professional focusing on designing for Sales Support, Customer Success and UX/UI business design. Marketing Professional focusing on designing for Sales Support, Customer Success and UX/UI business design.

Bass Guitarist, Management & Marketing

• 1994 - Present

the MudPuddLeSOriginal Acoustic RockTyson Arp: Vocals, Acoustic & Electric Guitar, Ukulele & unfortunately the Otamatone. Nicholas Pella: Backup vocals & Drums Drums Drums!, Vocals, Cajone, Stock Pots, Hammer Boxes & door knobs (don’t ask) Angela Arp: Acoustic and Electric Bass Guitar & Very Reluctant backup vocals the MudPuddLeSOriginal Acoustic RockTyson Arp: Vocals, Acoustic & Electric Guitar, Ukulele & unfortunately the Otamatone. Nicholas Pella: Backup vocals & Drums Drums Drums!, Vocals, Cajone, Stock Pots, Hammer Boxes & door knobs (don’t ask) Angela Arp: Acoustic and Electric Bass Guitar & Very Reluctant backup vocals

Head Mistress of Cat Herding and Craft Projects

• Feb 2012 - Apr 2019

With Nebraska Brewing Company, I am responsible for all social media, as well as researching, designing, planning, and coordinating many company events; the largest being the Great Nebraska Beerfest. The Great Nebraska Beerfest is Nebraska’s largest Beerfest with also an amazing history of growth. In only it’s 3rd year, we experienced 2.5X the growth of 2010; over 200 beers, nearly 50 breweries and 1,700 in attendance. I am responsible for recruiting brewers, beer and volunteers, as well as for the smooth operation of the associated events, from beginning of planning stages, pulling together all event details for successful execution, through actual event completion and cleanup.With an all encompassing love of Craft Beer and the Craft Beer industry, I find my stride in using my eMarketing skills to help build brands and coordinate and promote events for the betterment of the Craft Beer culture in the Omaha metro area.

Board Member

• Mar 2013 - Mar 2016

Marketing Committee Chair

• Sep 2012 - Feb 2013

As the Chairman of the Omaha Beer Week Marketing Committee I am directly accountable to the OBW Board of Directors regarding the progress of marketing plans and accompanying budgets. I work with the board and all other OBW Committee chairs to develop and implement a marketing plan that promotes, educates and identifies the needs of the Omaha Beer Week and the Omaha Craft Beer community. Together with my team, we will review all print material, electronic presence and arrange for press coverage; all the while reporting on progress and programs to the board, providing regular reporting of results and presents program status and/or proposals to the Board of Directors.OBW 2013 Committee Objectives Include:•Develop marketing strategy.•Oversee branding to ensure consistency across all mediums.•Develop branded wearables and other promotional materials.•Manage marketing budget.•Capture event recap highlights through customer quotes, photos and blog posts for website and social media dissemination.•Coordinate website and mobile site updates and maintenance.•Generate content for website and social media.•Manage social media engagement.•Manage blogger outreach. •Develop and manage email database and supporting email communication. •Evaluate reactions to advertising, merchandising and event development to ensure acceptance of marketing strategies. •Write OBW’s press releases and coordinate press release distribution through traditional media outlets and PR Web. •Create an OBW Media Kit.•Coordinate post event surveys.

Archangel and Co-Founder

• Mar 2011 - Jun 2014

Co-Founder of the Nebraska Chapter of the international Barley's Angles organization. Barley's Angels was formed to help teach women to respect beer and brewing, have a thirst for education, enjoy beer responsibly and act appropriately at all times. Purpose: Barley's Angels is a growing collection of individual chapters around the world that work with craft-beer focused breweries, brewpubs, restaurants, alehouses and other public beer establishments to advance the female consumer craft beer enthusiast, resulting in increased patronage and revenue from women, while encouraging education and interest in beer among this often under-recognized demographic group.Mission Statement: As the consumer leg of the Pink Boots Society®, Barley's Angels is committed to involving women in the enjoyment of craft beer by creating environments where women can learn more about beer in a friendly, educational and supportive atmosphere, thus creating more women beer enthusiasts, and, ultimately, involving more women in beer- and brewery-related careers.https://www.facebook.com/BarleysAngelsNebraska

Senior Account Manager

• Jul 2004 - Jan 2012

As the clients daily contact, I am the focal point for designing & delivering their e-mail marketing programs. I know & understand the clients' business & work hand in hand with each client to identify & capitalize on marketing opportunities. -I am responsible for managing successful relationships with clients, enhancement projects for clients & work closely with Designers, Developers, Writers, Engineers, Strategic Marketers & Data Analysts-I work with clients to define e-mail-marketing programs that meet their business needs & oversee timely & cost effective implementation of those programs. -I consult & advise clients of email marketing best practices & provide strategic & tactical program guidance . My advisory role includes robust, qualitative and quantitative analysis that I communicate through meetings & formal presentations.-I perform internal & external account reviews & continually evaluate the effectiveness & profitability of each clients' marketing programs.

Product Design & Management

• Jul 2003 - Apr 2004

* Conceptual product design * Utilize feedback from customers and sales staff to update product and give it that "WOW" factor. * Design new DVD products from concept * Design new web sites from concept * Created mock-ups with graphic software for working models * Coordinate the complete production and purchasing of retail product line * Organize and monitor shipping and fulfillment of orders to field sales offices and customers * Compare current inventory to sales forecasts to determine future production needs. * Work with all points of development regarding the creation of the product - - including; price point analysis, developmental issues and customer needs/wants

Purchasing - Corporate Buyer

• Apr 1999 - Aug 2001

*Weekly analysis of consumables inventory and usage. * Compare and analyze current vendor pricing with that of potential vendors on a regular basis. * Organize and monitor receipt of all orders. * Manage PO completion for entire company.

Production Manager and CD-ROM Specialty

• Jan 1995 - Mar 1999

* Coordinate the complete production and purchasing of retail CD-ROM packaging and products for the 22 divisions within infoUSA that utilize CD-ROM products.* Organize and monitor shipping and fulfillment of orders to retail distributors* Compare and analyze current vendor pricing with that of potential vendors on a yearly basis with a RFQ (Request for Quote) to find the best packaging values.* Compare current inventory to sales forecasts to determine future production needs.