Marketing Manager & Sales Advisor

• Jan 2019 - Present

I am directly responsible for the Marketing of three brands across three separate websites and social media accounts. This involves planning and implementing the marketing stragegies and budgets. The role has been developed to include my data and IT skills across the Sage CRM to deliver traditional marketing methods as well as digital campaigns and growth hacking methods to drive customers to our websites. I regularly liaise with agencies regarding design and SEO campaigns with a view to adding value to the business and driving more awareness and sales. Traditional methods of marketing used are HTML Emails, Magazine Ads, PR opportunities, Exhibitions, lead generation using external tools such as Glenigans or Barbour. Digital Marketeing methods include all social media accounts across multiple brands, Facebook, Twitter, Instagram, Linkedin and Pinterest. I am confortable with creating paid ads and targeting specific audiences. I regularly use Google Analytics for customer and prospect insights and lead generation. I create some designs myself using CANVA when required. I have a keen interest in photography and regularly create my own customer photo shoots at customer locations together with creating case studies for use on our websites. As part of the Management Team I enjoy discussing business strategy, current trends and opportunities. I am particularly interested in the stories that data can create, giving insights into our customer type and persona. Show less

Marketing Manager

• Jan 2019 - Present

Marketing Manager

• Apr 2015 - Jan 2019

I am directly responsible for the Marketing of three brands across three separate websites and social media accounts. This involves planning and implementing the marketing stragegies and budgets which have been met year on year since 2015. The role has been developed to include my data and IT skills across the Sage CRM to deliver traditional marketing methods as well as digital campaigns and growth hacking methods to drive customers to our websites. I regularly liaise with agencies regarding design and SEO campaigns with a view to adding value to the business and driving more awareness and sales. Traditional methods of marketing used are HTML Emails, Magazine Ads, PR opportunities, Exhibitions, lead generation using external tools such as Glenigans or Barbour. Digital Marketeing methods include all social media accounts across 3 brands, Facebook, Twitter, Instagram, Linkedin and Pinterest. I am confortable with creating paid ads and targeting specific audiences. I regularly use Google Analytics for customer and prospect insights and lead generation. I create some designs myself using CANVA when required. We use eCommerce to drive sales via the website and recently I developed a new website using Shopify for a new product launch. I have a keen interest in photography and regularly create my own customer photo shoots at customer locations together with creating case studies for use on our websites. As part of the Management Team I enjoy discussing business strategy, current trends and opportunities. I am particularly interested in the stories that data can create, giving insights into our customer type and persona to enable us to target the exact markets for our products. Show less

Freelance IT Consultant

• Jan 2015 - Mar 2015

IMS / IT Manager

• Sep 2006 - Dec 2014

CRM Analysis, creating and running reports, CRM administration and housekeeping, marketing analysis, IT support of PC's, laptops, printers, hardware and software. Export of data to excel to manipulate data. Database development across all aspects of the business. Manage an Integrated Management System comprising ISO9001/ISO14001 & ISO 18001, gap analysis, root cause analysis, business processes and procedures, IMS Internal Audits. IT Trainer in all MS Office applications and Sage CRM Versions 6 and 7.1. Configuration of hardware and software including upgrades. Show less

IT Centre Support Advisor & Technical Author

• Aug 2000 - Jul 2006

Set up new IT training centres across England & support existing centres including staff training, troubleshooting database queries, tutoring and administration. A member of the Product Development Team to help research and produce new learning materials and to author new materials/workbooks for the learning centres. Writing manuals for MS Office software and operating systems. Later working freelance producing training materials, updating/editing and proofreading. Set up new IT training centres across England & support existing centres including staff training, troubleshooting database queries, tutoring and administration. A member of the Product Development Team to help research and produce new learning materials and to author new materials/workbooks for the learning centres. Writing manuals for MS Office software and operating systems. Later working freelance producing training materials, updating/editing and proofreading.

IT Tutor

• Jan 2000 - Aug 2000

Adult IT Learning centre, tutoring, running workshops, oversee assessments, marking City and Guilds 7261 Certificate & Diploma in Computer Applications (MS Office Apps). Adult IT Learning centre, tutoring, running workshops, oversee assessments, marking City and Guilds 7261 Certificate & Diploma in Computer Applications (MS Office Apps).

PC Support Helpdesk Analyst

• Mar 1999 - Jan 2000

Technical support of hardware and software, supporting all UK branches of NatWest including laptops, PC's and printers. Technical support of hardware and software, supporting all UK branches of NatWest including laptops, PC's and printers.

Quantity Surveyor & Regional I.T. Coordinator

• Mar 1991 - Nov 1998