Experience

Ellington Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Marketing

  • Mar 2023 - Present

  As the Director of Marketing, I wear many hats but my primary role involves orchestrating and overseeing the production and implementation of our marketing campaigns. I bring to the table: - Experience in managing end-to-end digital projects, gained at OLIVER Agency, where I delivered localized online content to global audiences. - Business leadership and profitability management skills, honed as the Founder and CEO of Product Rocket Boost. - Expertise in strategizing… Show more As the Director of Marketing, I wear many hats but my primary role involves orchestrating and overseeing the production and implementation of our marketing campaigns. I bring to the table: - Experience in managing end-to-end digital projects, gained at OLIVER Agency, where I delivered localized online content to global audiences. - Business leadership and profitability management skills, honed as the Founder and CEO of Product Rocket Boost. - Expertise in strategizing, executing, and managing PPC campaigns, developed during my time as a Freelance PPC Account Manager and at Greenbaum Stiers Strategic Marketing Group. - Deep knowledge of SEO strategies, ensuring that our online content is optimized to reach the right audience at the right time. My daily duties include: - Project Management: Steering projects from conception to delivery, ensuring they are completed on time, within budget, and to the highest standard. - Leadership: Guiding and inspiring my team towards our shared marketing goals. - Conversion Optimization: Using data-driven strategies to convert potential customers into actual customers. - Content Marketing: Creating and promoting engaging content that speaks to our target audience. - Pay Per Click (PPC) Management: Overseeing PPC campaigns on platforms like Google Ads, Bing Ads, Amazon Ads, and Facebook Ads, to maximize our return on ad spend. - SEO: Implementing effective SEO strategies to strengthen our online presence and improve our organic search rankings. Show less



DBA Angel-Ty Lebron

• Freelance PPC Account Manager

  • Jan 2018 - Present

  Greater New York City Area Tasked to handle strategic planning, execution, and management of paid search/ paid social campaigns for clients across Google Ads, Bing Ads, Amazon Ads, and Facebook Ads. Also, accountable for the management of inbound and outbound marketing strategies to bring in new clients for myself. • Day to day management of search engine marketing plan including oversight of bids, account optimizations, A/B testing, and budget pacing. • Development and management of keyword lists that drive… Show more Tasked to handle strategic planning, execution, and management of paid search/ paid social campaigns for clients across Google Ads, Bing Ads, Amazon Ads, and Facebook Ads. Also, accountable for the management of inbound and outbound marketing strategies to bring in new clients for myself. • Day to day management of search engine marketing plan including oversight of bids, account optimizations, A/B testing, and budget pacing. • Development and management of keyword lists that drive intent based search queries and implementation of negative keywords to block unnecessary traffic based on search term reports and initial research. • Creative writing of ad copy that can properly attract a targeted customer based on where they are in the customer journey and how likely they would be to resonate with the specific service or product that is being offered. • Creation of PPC reports on a bi-weekly, monthly, and quarterly basis that give a comprehensive overview of the performance on a campaign. Reports would be presented in a visually appealing manner and the data interpreted into actionable steps that are aligned with designated goals. • Consult directly with clients through video meeting, and other communication platforms in regards to PPC strategy and execution within accounts. • Use of Microsoft Excel pivot tables, VLOOKUP, formulas, graphs, and charts to analyze and interpret reports pulled from Google Analytics, Google Ads, Bing Ads, Facebook Ads, and other analytic data sources. Show less



OLIVER Agency

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Project Manager

  • Jul 2022 - Mar 2023

  New York, New York, United States Apart of the global team to help deliver the website, email, and push content across multiple languages for our client H&M. Currently managing a small team in Mexico to deliver all localized online content for the designated client. Responsibilities include... - Managing digital projects for H&M from initial brief to final delivery. - Managing my team in Mexico to deliver a wide range of deliverables from email marketing to website content in MPC and Adobe Experience Manager… Show more Apart of the global team to help deliver the website, email, and push content across multiple languages for our client H&M. Currently managing a small team in Mexico to deliver all localized online content for the designated client. Responsibilities include... - Managing digital projects for H&M from initial brief to final delivery. - Managing my team in Mexico to deliver a wide range of deliverables from email marketing to website content in MPC and Adobe Experience Manager (AEM) - Plan and schedule projects efficiently, therefore, ensuring the optimum use of company resources. - Communicate project status both internally and externally according to the agreed account process. - Produce estimates and timelines and measure the progress of projects against those throughout the workflow. - Financially conscientious when managing the delivery of a project ensuring all relevant parties are aware of financial implications of delays, additional amends, and re-briefs. - Act as the first line of contact and digital expert for H&M and Campaign Partners in the life cycle of a digital project. - Ensure your individual and team time keeping is accurate and allocated in MPC to measure profitability on an individual job basis. Show less



Greenbaum Stiers Strategic Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Digital Advertising Specialist

  • Mar 2022 - Jul 2022

  Columbus, Ohio Responsible for working with website developers, content creators, and graphic designers to continuously develop and optimize SEO and pay-per-click campaigns within Google Ads, Facebook Ads, and other platforms, focusing on conversions for clients. • Management of advertising accounts on Facebook, Google, and other platforms. • Maintenance and monitoring of keyword bids, daily and monthly budgets, audience targeting, geolocation, cost per conversion, and other vital… Show more Responsible for working with website developers, content creators, and graphic designers to continuously develop and optimize SEO and pay-per-click campaigns within Google Ads, Facebook Ads, and other platforms, focusing on conversions for clients. • Management of advertising accounts on Facebook, Google, and other platforms. • Maintenance and monitoring of keyword bids, daily and monthly budgets, audience targeting, geolocation, cost per conversion, and other vital metrics. • Manage and maintain large target and negative keyword lists. • Log and track changes to accounts. • Help to improve conversions with collaboration on content and landing pages. • Competitive analysis for client accounts. • Design and execute strategies for ad copy, keyword opportunities, campaign structuring, • targeting, retargeting, display ads, and other facets of paid search that align with client • goals. • Research and keep up to date with all PPC and social media advertising trends and • developments. • Conduct keyword research to drive content strategy. • Improve expertise on Google, Bing, and Facebook products • Create and maintain client PPC accounts on Google, Bing, & Facebook • Ensure accurate monthly billing • Consult directly with clients on their PPC strategy and execution • Attend client meetings and consultations with Account Managers • Create and maintain monthly client performance reports • Attend monthly budgeting and strategy meetings for internal companies • Manage PPC department requests and projects within the project management software • Other duties as assigned.

• PPC Specialist

  • Mar 2021 - Mar 2022

  Columbus, Ohio, United States Creating and managing internal and external client accounts on Google, Facebook, Bing, and other PPC platforms as needed. Monitors keyword bids, monthly budgets, targeting features, and CPAs among other important metrics. Writes Designs keyword, ad group, and ad copy structure in line with best practices in the digital advertising field. Researches and keeps up to date with the latest trends in PPC. • Management of pay per click accounts on Google, Facebook, Amazon and other… Show more Creating and managing internal and external client accounts on Google, Facebook, Bing, and other PPC platforms as needed. Monitors keyword bids, monthly budgets, targeting features, and CPAs among other important metrics. Writes Designs keyword, ad group, and ad copy structure in line with best practices in the digital advertising field. Researches and keeps up to date with the latest trends in PPC. • Management of pay per click accounts on Google, Facebook, Amazon and other platforms. • Maintenance and monitoring of keyword bids, daily and monthly budgets, audience targeting, geolocation, cost per conversion, and other important metrics. • Manage and maintain large target and negative keyword lists. • Log and track changes to accounts. • Create monthly client reports for all major metrics, goal tracking, revenue tracking, and other paid search initiatives. • Help to improve conversions with collaboration on content and landing pages. • Competitive analysis for client accounts. • Design and execute strategies for ad copy, keyword opportunities, campaign structuring, targeting, retargeting, display ads, and other facets of paid search that align with client goals. • Execute and maintain Google Shopping Campaigns • Research and keep up to date with all search engine and PPC industry trends and developments. • Conduct keyword research to drive content strategy. • Improve expertise on Google Analytics, Ads, and Search Console as well as Facebook and other platforms.



Crunch Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Personal Trainer/Outbound Sales

  • Feb 2020 - Oct 2020

  New York, New York, United States Held responsible for obtaining personal training clients from within the gym environment. Ensuring that I positioned myself effectively with positive customer interactions and tackled any objections in the sales cycle was the main driver of success within the position. • Developed my own sales process to convert gym members into my own personal training clients that infused a mix of marketing and effective objection handling. • Used social skills to foster strong relationships and… Show more Held responsible for obtaining personal training clients from within the gym environment. Ensuring that I positioned myself effectively with positive customer interactions and tackled any objections in the sales cycle was the main driver of success within the position. • Developed my own sales process to convert gym members into my own personal training clients that infused a mix of marketing and effective objection handling. • Used social skills to foster strong relationships and offer a great sales experience to gym members. • Used my own marketing strategy to help build my brand and drive sales within the gym by conducting cold calls, in person meetings, and use of creative introductory offers to gym members. • Maintained a record of all sales prospects as well as existing personal training clients in order to have the right data on where to guide them within the customer journey. Show less