Angel Rafael Valdez Peña

Senior Account Executive at KTBO
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City Metropolitan Area, MX
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency

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Jorge Moreno

Rafael es una persona altamente autodidacta, muy organizado, gusta de aprender acerca de temas de marketing digital, desarrollando habilidades principalmente en la creación, medición y optimización de campañas en Facebook, no tengo duda que él sumara valor en cualquier equipo con el que se incorpore.

Jean Cano

Rafa sin duda es un elemento con mucho potencial, a su corta edad ha logrado adquirir conocimientos y aptitudes que son difíciles de encontrar en perfiles de recién egresados. Durante su colaboración en Devlyn fue clave para lograr nuestros objetivos de marketing digital logrando un incremento del 600% en el numero de transacciones directamente atribuidas a campañas de marketing digital.

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Credentials

  • Cuarta revolución industrial: Gestión de proyectos
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • La Industria del juguete en América Latina
    Kids Corp
    Nov, 2022
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Jun, 2018
    - Nov, 2024
  • Spotify Ads Certification
    Spotify
    Jun, 2018
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Apr, 2018
    - Nov, 2024
  • Twitter Flight School
    Twitter
    Apr, 2018
    - Nov, 2024
  • Fundamentos de Marketing Digital
    Google
    Mar, 2018
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Mar, 2018
    - Nov, 2024
  • Google Ads Fundamentals
    Google
    Mar, 2018
    - Nov, 2024
  • Certificación de Publicidad en Búsqueda de Google Ads
    Skillshop
    Feb, 2023
    - Nov, 2024
  • Certificación de Publicidad en Búsqueda de Google Ads
    Skillshop
    Feb, 2023
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Feb, 2020
    - Nov, 2024
  • Inbound Certified
    HubSpot
    Aug, 2018
    - Nov, 2024
  • Digital Sales Certification
    Google
    Apr, 2018
    - Nov, 2024
  • Google Shopping Certification
    Google
    May, 2018
    - Nov, 2024

Experience

  • KTBO
    • Mexico
    • Advertising Services
    • 200 - 300 Employee
    • Senior Account Executive
      • Sep 2021 - Present

      Accounts: Barbie, Hot Wheels, Mattel Games, Uber & Uber Eats. Business Manager Jr. (Account Executive) - Customer service. - Direct contact with Brand Managers and / or Executives. - Responsible for controlling and registering the deliverables. - Master the operational, administrative and financial status of clients. - Know the business and industry of Clients (indicators, trends, threats, competitors, media, terms, etc.). - Contribute to the development of marketing strategies and plans. Show less

  • VENADOAZUL marketing
    • Marketing Services
    • 1 - 100 Employee
    • SEM Specialist
      • Jul 2018 - Present

      Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. Tracking and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns. Managing campaign expenses, staying on budget, estimating monthly costs. Accounts: Gandhi, Dormimundo & Real State Accounts. Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. Tracking and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns. Managing campaign expenses, staying on budget, estimating monthly costs. Accounts: Gandhi, Dormimundo & Real State Accounts.

  • Agüita de Limón
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Junior Account Executive
      • Oct 2018 - Sep 2021

      Accounts: Johnnie Walker, Buchanans, Paramount Pictures, Garabatos, DiDi, Miniso, Prime Blend Mabe & Torres 10. - Arranging meetings and liaising with clients to understand their requirements. - Quality control of all work that is submitted to clients. - Disclosing campaign details to the client and all team members - Monitoring all stages of campaigns to guarantee that they run smoothly. - Writing status reports throughout the duration of the project to keep clients and peers updated. - Administration tasks that will help to keep campaigns well-managed and organized. Show less

  • Devlyn Holdings
    • Mexico
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jan 2018 - Mar 2018

      - Support digital marketing team. - Assist with social media campaigns. - Assist with email campaigns. - Assist with Search Engine Optimization (SEO). - Produce website and social media content. - Complete other administrative tasks as needed. - Support digital marketing team. - Assist with social media campaigns. - Assist with email campaigns. - Assist with Search Engine Optimization (SEO). - Produce website and social media content. - Complete other administrative tasks as needed.

Education

  • Project Management Institute Chennai Chapter
    Project Management, Marketing
    2023 - 2023
  • Universidad del Valle de México
    Marketing, Digital Marketing
    2016 - 2020
  • Universidad Nacional Autónoma de México
    2013 - 2016

Community

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