Senior Social Media Specialist

• May 2023 - Present

Digital Marketing Specialist

• Dec 2019 - May 2023

• Responsible for managing all eCommerce digital platforms including company websites, Facebook, Instagram, Tik Tok, Shopee, and Lazada. • Maintain eCommerce and company websites with updated content, creatives, and product information. • Plan, execute and analyze ad campaigns on multiple channels, especially for Facebook and Tik Tok with budgets more than RM40k a month. • Perform market research on products, reach out to target audience, and monitor performance to reach KPIs. • Develop new ideas and short content for social media to attract more organic buyers and increase sales. • A/B test ad messaging, landing page optimization, and promotion that might impact the user experience from purchasing. • Set up products listings and come up with storefront design for initial launch for Shopee. Run Shopee search keyword and discovery ads to boost more traffics and sales for products. • Analyze and prepare in-depth post-campaign reports in spreadsheets. Show less

Assistant Producer

• Aug 2018 - Dec 2018

• Oversee the process and progress of the projects, discover potential roadblocks and mitigate them as early as possible – managing multiple projects in parallel. • Create a full schedule of animation production timeline till the release date with deliverables information. • Prepare client’s correspondence: email, quotation, pre & post-production preparation and meeting. • Attend to client & creatives agency while during presentation. • Working with in-house and freelance artists to meet deadlines and client’s vision for final deliverables. Show less

Assistant Producer

• Jul 2015 - May 2018

• Managing each project's timeline, budget, and resource management, working closely with the Senior Producer and Studio Operations Manager. • Support and motivate internal team to achieve director’s brief and feedbacks from agency/clients. • Monitor, maintain, and report issues relating to internal production to Senior Producer. • Review edited works, give feedback, and do quality checks before sending them off for agency/client approvals. • Handles administrative work such as production schedules, invoicing, quotations, and government cert applications for TV / Cinema screenings. Show less