Marketing Manager II

• Jun 2021 - Present

- Develop and manage annual marketing budget and media plans for our brands: Konew Fintech Corporation, Konew Financial Express and K Cash - Manage all marketing and corporate communication materials and channels including TVC, website, branches and social media, maintaining consistency throughout- Penetrate new marketing channels through strategic partnership, new product concepts and cross-marketing

Marketing Manager I

• Jan 2020 - May 2021

Assistant Marketing Manager

• Jul 2018 - Dec 2019

- Oversaw annual marketing budget and formulated marketing campaigns for unsecured personal loan- Enhanced brand awareness through viral video on social media and thematic TVC - Contributed in brand identity development of “trustME” and its product launch of “smartME”- Liaised with PR agency, product owners and Fintech team to develop a pre-launch PR strategies and marketing plan afterward.

Senior Marketing Officer

• Jul 2017 - Jun 2018

Marketing Officer (Enterprise Solution)

• Mar 2015 - Jun 2017

- Explored possible marketing channels and formulated strategies to enhance brand awareness and boost sales leads in targeted industries or commercial areas. - Planned, executed and provided on-site support for B2B events, such as seminars, exhibition and networking events. - Liaised with sales and product teams in preparation of sales kits and product catalog. - Coordinated with corporate customers and arranged for interview and testimonial shooting of their C-level executives - Explored possible marketing channels and formulated strategies to enhance brand awareness and boost sales leads in targeted industries or commercial areas. - Planned, executed and provided on-site support for B2B events, such as seminars, exhibition and networking events. - Liaised with sales and product teams in preparation of sales kits and product catalog. - Coordinated with corporate customers and arranged for interview and testimonial shooting of their C-level executives

Manager of Sales and Marketing

• Jul 2014 - Jan 2015

- Conducted business analysis and feasibility studies; and negotiated with potential customers. - Compiled monthly and yearly business reports to key business stakeholders. - Organized corporate events, including gala dinners and company visits for international organizations, to promote corporate image.

Management Trainee

• Jul 2013 - Jun 2014

Summer Intern

• Jul 2011 - Aug 2011