Social Media Coordinator

• Aug 2023 - Present

Senior Paid Media Manager

• Aug 2020 - Mar 2023

Grow As Media is a digital & social marketing consulting firm that offers services across the spectrum of owned & paid media. In this position, I assisted clients in scaling their digital marketing channels with a combination of analytics, insights, audience targeting, creative optimization, and measurement to drive superior performance for their companies. Grow As Media is a digital & social marketing consulting firm that offers services across the spectrum of owned & paid media. In this position, I assisted clients in scaling their digital marketing channels with a combination of analytics, insights, audience targeting, creative optimization, and measurement to drive superior performance for their companies.

Phonathon Coordinator

• Sep 2016 - May 2021

At the Shippensburg University Foundation’s Phonathon, student callers contact alumni and friends of Shippensburg University to secure donations. I had a lot of success while working for the Shippensburg University Foundation. I quickly scaled the ranks, receiving two promotions within the span of two years from Student Caller to Student Manager and then ultimately Phonathon Coordinator. During this time I developed very strong communication skills and negotiation strategies to secure contributions. In total, I secured over $30,000 in donations. As the Coordinator, I had a surplus of responsibilities that included interviewing, hiring and training students as both callers and managers. Overseeing a room of 25 student callers on a nightly basis. The ability to cultivate an engaging environment to foster continual improvement and to use Microsoft Excel to analyze statistics and produce reports to guide continual improvement. In this role, having leadership skills and the ability to communicate effectively is essential. Whether I was on the telephone talking to potential donors, giving directions to the student managers, or training the student callers, I often had to showcase both my communication and leadership skills. Show less

Social Media Manager

• Jun 2020 - Dec 2020

I interned as the Social Media Manager for a small business that specializes in natural hair care products, named Kinky Curly Elegance. In this position, it was my responsibility to oversee the business's Facebook and Instagram accounts. On a daily basis, I developed compelling organic photo and video creative and wrote copy to post on social platforms. In addition, I curated a content calendar for all social platforms through Hootsuite to maintain a consistent posting cadence. I also fostered relationships and collaborated with influencers to amplify the brands awareness and contributed to the brand’s community by engaging with prospective customer's comments and direct messages. My greatest achievement in this position was that I produced a post that received over 50k impressions by utilizing keyword and hashtag research. Show less