Director of Marketing and Events

• Apr 2022 - Present

Marketing and Communications Specialist

• Sep 2020 - Apr 2022

Interim Executive Director

• Jun 2020 - Sep 2020

Director of Sales and Product Development

• Apr 2019 - Jun 2020

Core Responsibilities as Director of Sales and Product Development at Discover Schenectady: -Coordinate the development and implementation of a strategic sales plan, focusing on identifying and prospecting to high yield target markets.-Work with partner organizations to develop and package experiences aimed at increasing group and leisure travel.-Lead sales strategy meetings with hotel and event center partners. -Coordinate hotel and event center bids to create succinct, powerful, and competitive proposals for meetings, conferences and events. -Create dynamic promotional tools and collateral to support the customer conference/event planning journey. -Provide services to meetings & conferences booked within Schenectady County, including but not limited to: creation of personalized landing pages for conference promotion, collaborating with local partners and businesses on specific group requests (i.e. discount coupons at local restaurants, off-site event locations, and transportation coordination).

Association Manager

• May 2017 - Apr 2019

During my time at Capitol Hill Management Services, my roles included Executive Director for the Northeast Chapter, American Association of Airport Executives (NEC/AAAE), Executive Director for the New York Aviation Management Association (NYAMA), Central Office Coordinator for New York Health Information Management Association (NYHIMA), and Administrative Director for New York State Liquor Store Association (NYSLSA).Association Manager responsibilities (for each client): Conference/Event Planning: simultaneously coordinated each association’s signature events and education/training sessions. Each event with a specific scope of work, including site selection, contract negotiating, sponsorship solicitation, program development, speaker coordination, financial management, administrative planning, and complete on-site event execution. Events varied by association ranging from Annual Conferences, Lobby Days, Trade Shows, Leadership Retreats, Continuing Education Sessions, and Award Dinners.Board Management: provided consistent communication, as well as streamlined processes. Overseeing administrative and strategic operations for each association efficiently and effectively. Membership recruitment and retention: focused on value driven membership tactics and innovative service techniques to help build and retain membership. Social Media/Website Management: managed content distributed through website and social media channels. Fiscal Management: responsible for fiscal management of each association to include annual budget development, processing invoices, and submitting a monthly financial report to each respective Board of Directors.

Sales Manager

• May 2016 - May 2017

As a Sales Manager for The Desmond Hotel, my core responsibilities were:-Actively build new relationships with clients within the Association & SMERF (State, Medical, Education, Religious and Fraternal) markets through business to business sales tactics, CVB leads, and attending networking events.-Prepared proposals and contracts that protect the integrity of The Desmond Hotel while also creating a positive and seamless experience for my clients.-Guest communication - Ensuring that from start to completion our guests are always getting what they need from the management & staff of The Desmond Hotel.

Event Manager

• Sep 2005 - May 2016

Core Responsibilities:-Effectively communicate my client's needs to all colleagues to ensure that customer service expectations are exceeded on all counts.-Manage the execution of all aspects of conference planning to include pre-conference logistics, onsite coordination and exit strategies.-Serving as an advocate for my meeting planner while simultaneously acting as the liaison to hotel operational departments.-Able to identify and understand issues and opportunities presented by clients; solving said issue by developing alternative solutions and assisting in selecting the best course of action for success.