Experience

Eunimart

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• General Manager, India

  • Oct 2021 - Present

  Eunimart helps brands grow globally and accelerate profitability by making it extremely easy to sell on multiple sales channels around the world through a unified SaaS platform, enabling logistics & supply chain networks, and providing a growth oriented marketing automation platform. We help brands increase revenues up to 2x and reduce costs by approximately 35%. Eunimart helps brands grow globally and accelerate profitability by making it extremely easy to sell on multiple sales channels around the world through a unified SaaS platform, enabling logistics & supply chain networks, and providing a growth oriented marketing automation platform. We help brands increase revenues up to 2x and reduce costs by approximately 35%.



Bioplus Healthcare

• India
• Health, Wellness & Fitness
• 1 - 100 Employee

• DGM, Global eCommerce. SterloMax & Natures Only brands.

  • Aug 2019 - Oct 2021

  - Established the global eCommerce business for India and US markets. Developed and executed the strategy, product mix, packaging, pricing, financial systems, budgets and recruitment. - Adapted existing warehouse facilities to accommodate eCommerce processing, tracking, packaging and fulfilment operations. Created SOPs and built infrastructure to process 3,000 daily orders. - Setup a team to manage own eCommmerce website as well as the business on leading maketplaces: Amazon, Flipkart, Myntra, Snapdeal, Netmeds, 1MG & ShopClues. - Recruited and managed marketing agency to manage digital marketing advertising and social content. Managed and operated advertising spends on platform (Amazon & Flipakrt) to drive 10x sales from Ad spends for the Sterlomax and Natures Only brands. - Achieved revenue of $1Mn (INR 7 cr.) over first 7 months of operations; with 15% ad spend budget through optimising online ad spend, product mix, pricing and SKUs. Achieved excellent cost control metrics, at 75% Gross profit and 35% net profit for the business unit. - Established essential services logistics support during the pandemic to ensure fulfilment through strategic partnerships with freight aggregators and providers. - Created the business plan and budgets for US online market entry. Established strategic partnerships with various stakeholders. Contracted with fulfilment centres in the US, freight companies, insurance providers and retail brokers to enter the US online market with sound operational support. US business went live for the festive season (December 2020) - Established systems for forecasting and production planning for India and US online product range. - Currently developing product range for a new vertical of products: Health supplements for the Indian and US markets.



Eazelly

• India
• Retail

• Co Founder

  • Jan 2018 - Aug 2019

  Eazelly.com, India’s eCommerce Marketplace for Handmade, Heartmade Products Co-founder & Managing Partner (1) Co-founded the business and bootstrapped it for the first 18 months on $10,000 of capital. Evolved the company from a Blog to one of India’s first eCommerce marketplace for handmade products, with over 20,000 products and 150 merchants. (2) Headed social media, digital marketing, PR and brand building activities including placements with leading Indian publication (Economic Times, Times of India, India Today, Indian Express, Deccan Chronicle etc.) (3) Oversaw Operations and developed lean processes and outsourcing systems to run the company efficiently with a team of 5. (4) Managed product development strategy (from building MVPs to product roadmaps and implementation) for the website.



Investment Corporation of Dubai

• United Arab Emirates
• Investment Management
• 1 - 100 Employee

• Manager - Marketing & Asset Management

  • Jun 2015 - Mar 2018

  (1) Part of the founding member team that managed the transition of ICD’s real estate arm to it’s independent legal entity – Ithra Dubai LLC. Established the marketing function and defined the policies, procedures and developed all the branded assets for go-to market.(2) Developed Marketing strategy and PR plans for the Corporate brand and all real estate project, including budgetary control and planning.(3) Launched the company’s first three projects (2 residential and 1 retail), including branding, leasing and and marketing strategy. Projects are currently leased at a 95% occupancy.

• Senior Business Development and Marketing Manger

  • Aug 2014 - Jun 2015

  Wholly owned by Investment Corporation of Dubai, the investment arm of the Government of Dubai, Future City Global (FCG) will develop self-sustained,interconnected and virtually integrated business and industrial townships across the world.Part of the founding team responsible for realizing this Vision.(1) Strategy: Part of the founding team that defined the value proposition, global footprint, operation and business strategy of FCG (2) Financial Analysis: Developed a comprehensive financial model assessing 300-acre, mixed-used project opportunities in Vietnam, South Korea, Azerbaijan and Kenya, over a 10-year time horizon. The analysis validated FCG’s investment and development strategy in the respective markets.(3) Business Development: Defined and presented the value proposition to governments and strategic global partners for concept buy-in.(4) Managed relationships with global consultants (McKinsey&Co, JLL, CBRE and City Innovate Foundation) and various partner institutions (in technology, sustainability, education and entrepreneurship) to drive FCG’s development principles and value proposition.(5) Marketing: Developed FCG’s digital marketing strategy including the development of a brand new website, brand ID and guidelines and corporate communications strategy.



SmartCity

• United Arab Emirates
• Real Estate
• 1 - 100 Employee

• Senior Marketing Manager, Malta & India (A member of Dubai Holding)

  • Apr 2012 - Jun 2014

  SmartCity is envisaged to be a 'global network of knowledge based township' - the first of which are SmartCity Malta and SmartCity Kochi projects Both projects, implemented as JV's between local governments and SmartCity, aim to fuel local economies in emerging markets through (1) attracting FDI, (2) diversification of GDP into knowledge-based industries and (3) specialized job creation. (1) Working with the CXO team to develop the gobal and local marketing (B2B and B2C) strategies for the Malta and India projects. Roles include building the global team, project management, monitoring performance KPI’s, profit targets and budgets. (2) Developed and executed a 350k Euro advertising and PR campaign for SmartCity in Malta and strategic European airports that increased launch awareness and generated sales leads. (3) Led SmartCity’s CSR initiative with Malta’s largest charity event. Chaired by the President of Malta, the Malta Community Chest unites the entire nation. Worked with the President’s office to leverage PR and social media to enhance public perception of the SmartCity FDI in Malta. (4) Currently pioneering SmartCity’s social media strategy.



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• MBA Intern (Häagen-Dazs)

  • Jun 2011 - Sep 2011

  Formulated the marketing strategy for (1) the Away From Home (AFH) sales channel and (2) the Häagen-Dazs portfolio; to be executed in the following financial year. Formulated the marketing strategy for (1) the Away From Home (AFH) sales channel and (2) the Häagen-Dazs portfolio; to be executed in the following financial year.



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager, Häagen-Dazs, Nature Valley, Betty Crocker & Old El Paso

  • Jul 2008 - Mar 2010

  (1) Led and executed ATL and BTL campaigns for Häagen-Dazs and Nature Valley, including programs such as flavour launches and sponsorship of the Standard Chartered Marathon, HSBC Women’s Golf Championship and the Barclays Singapore Open Golf tournament. (2) Exceptional performance on Häagen-Dazs over 11 months resulted in an increase in my responsibilities to manage the entire portfolio of GM brands– with a budget of S$1.4M. (3) Launched 3 extensions for Häagen-Dazs, each contributing to a 12-18% growth. (4) Managed two direct reports, mentoring them towards positions of management.



Asia Pacific Breweries Singapore (Part of The HEINEKEN Company)

• Singapore
• Food and Beverage Services
• 200 - 300 Employee

• Brand Executive, Heineken, Guinness & Imported Beers

  • 2005 - 2008

  Brand Executive, Heineken & Imported Beers (1) Retail Marketing: Championed all brand activities in the retail channel for Heineken. (2) Innovation: Led the seasonal launch of the Heineken DraughtKeg in the retail channel. Brand Executive, Imported Beers - Erdinger, Corona, Sol and Strongbow (1) Co-managed the portfolio of imported brands, reporting to the Senior Brand Manager. (2) Increased responsibilities in just 7 months to take over the Senior Brand Manager’s role in managing the the imported beers’ business, reporting to the Marketing Manager. (3) Brand Strategy: Developed and implemented the brand architecture, annual commercial business plans, budgets and investment for the imported brands. (4) Through the line campaign: Managed cross-functional teams (both internal and external) in leading the Erdinger Oktoberfest – a S$0.6M project. Planned and executed advertising, media planning, event management and Public Relations campaigning. (5) Product Launch: Launched Sol beer in Singapore – a S$1.5M business. Conducted contract negotiations with the Mexican brand owner, pricing analyses, sales forecasting, marketing and Public Relations programs to build equity and sales volumes. (6) Digital: Developed the Sol and Erdinger websites and a supporting viral campaign focusing on Social Media networks – a pioneering initative for the company. (7) Performance Evaluation & Reporting: Developed and presented quarterly business review reports to Brand owners to keep them up-to-date on all topics. Brand Officer (Executive Trainee fast-track Program), Guinness (10/05-07/06) (1) Conducted a price sensitivity study for Guinness Foreign Extra Stout. My pricing recommendations were implemented in market, resulting in a 15% growth in sales.