Angad Grover
Programmatic Director at White Labs Media- Claim this Profile
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Bio
Experience
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White Labs Media
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Australia
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Advertising Services
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1 - 100 Employee
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Programmatic Director
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Dec 2019 - Present
Sydney, New South Wales, Australia We offer a white-labelled trading desk and work with partners on a transparent fee model, run programmatic media campaigns with full transparency and complete accountability. We help brands and agencies take charge of their data by buying media on their owned and operated platforms thereby giving complete insight on buying strategies. We help to establish the following and more: • Licenses and setup required for all the digital system required such as Data warehousing, CRM… Show more We offer a white-labelled trading desk and work with partners on a transparent fee model, run programmatic media campaigns with full transparency and complete accountability. We help brands and agencies take charge of their data by buying media on their owned and operated platforms thereby giving complete insight on buying strategies. We help to establish the following and more: • Licenses and setup required for all the digital system required such as Data warehousing, CRM, Dashboarding, DSP setup and connection for Display, Video & Native Ads, Social Media setup, etc. • Strategy Planning and Insights/Data Collection for Project Success • Revenue growth and KPI achievements • Staff training for using digital systems for insights and running campaigns • Product development for both internal and external parties. Show less
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News Corp
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Technology, Information and Media
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700 & Above Employee
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Trading Manager
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Jun 2018 - Dec 2019
Responsible for delivery and performance of digital campaigns providing optimisation and analytical insights to the client services team. Provide leadership to the Programmatic team members, training, mentoring and guiding the junior staff. Work with Sales Specialists to create custom media solutions from the Programmatic and Paid Social channels in response to customer proposals and briefs. Working on multiple projects and communicating with ad-tech vendors and publishers alike to run… Show more Responsible for delivery and performance of digital campaigns providing optimisation and analytical insights to the client services team. Provide leadership to the Programmatic team members, training, mentoring and guiding the junior staff. Work with Sales Specialists to create custom media solutions from the Programmatic and Paid Social channels in response to customer proposals and briefs. Working on multiple projects and communicating with ad-tech vendors and publishers alike to run various tests. Show less
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Optimization Analyst
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Nov 2017 - May 2018
Sydney, Australia Leading the operations across Australia and managing the media buying function & relationships with key suppliers. Delivering against key client and campaign performance &reporting metrics. Servicing the regions sales and strategic accounts teams. Contributing to the performance and development of RhythmOne’s platform including the use of proprietary data to drive results. Managing supply and publisher partnerships in the region.
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Optimization Analyst
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Apr 2017 - Oct 2017
Sydney, Australia Company was re-branded as RhythmOne in November 2017.
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Sparcmedia
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Trading Specialist
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Nov 2015 - Mar 2017
Sydney, Australia Setting up & managing campaigns on demand side platforms across channels like social, display and video. Management and optimisation of campaigns to ensure client objectives are achieved. Liaising with client and account management activities. Creating client-side dashboards and providing analytical insights.
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Education Experts Australia
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Education Administration Programs
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Marketing Assistant Intern
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Sep 2015 - Nov 2015
Sydney, Australia Market research and data analysis to implement digital campaign management Website content creation as well as SEO - SEM to enhance its visibility. Managing and analysing social media interaction using content management systems.
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Education
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University of Technology, Sydney
Masters of Engineering Management -
University of Technology, Sydney
Masters of Engineering Studies, Telecommunications Engineering -
Narsee Monjee Institute of Management Studies
Bachelor of Technology (BTech), Electronics Engineering