Fiona Ang Hui Ru

Chief Operating Officer at Doubled Gratitude
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, Singapore, SG
Languages
  • Chinese Professional working proficiency
  • English Professional working proficiency
  • Cantonese Professional working proficiency
  • Sign Languages Limited working proficiency

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5.0

/5.0
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Nurbatrisyia Bte Yazid

Hui Ru is a great team player who is able to give valuable inputs to any group she is working with. Her willingness to go the extra mile would also make her a valuable asset to any company she works for/

Maverick Puah

Fiona is enthusiastic in her pursuits and is always eager to learn new skills. Her strength lies in her never-say-die attitude and she constantly pushes her boundaries. She is very approachable and is a great team player too.

Aaron Ong Yan Lun

Hui Ru finds joy in helping others. She would often invest time and effort to check on the well being of her friends. She is more than willing to share with others in areas of her expertise as well as extend a helping hand to others in need. Overall she is one who resonates with compassion and would be a valuable asset in any company.

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Credentials

  • Certified Level 1 Sign Language
    ExtraOrdinary Horizons (Deaf Singapore)
    Sep, 2018
    - Oct, 2024
  • ABRSM Music Theory Grade 7
    ABRSM
    Dec, 2014
    - Oct, 2024
  • ABRSM Piano Grade 7
    ABRSM
    Dec, 2013
    - Oct, 2024
  • Chinese Dance Graded Examination Grade 4
    Beijing Dance Academy
  • The National Abacus & Mental Arithmetic and Mathematics Test - Mental Arithmetic Test Degree 3
    -

Experience

    • Singapore
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Chief Operating Officer
      • Oct 2020 - Present

      • Spearhead strategies to steer the future in a positive direction• Drive Doubled Gratitude's operating capabilities to surpass customer satisfaction and retention, and company goals• Monitor invoices, money handling procedures, accounting and bank processes• Prepare timely and accurate financial performance reports• Delegate responsibilities to ensure staff members grow as capable participants• Employ various initiatives to coach employees to optimize their capabilities• Complete performance reviews prudently Show less

    • Sales Team Lead
      • Aug 2020 - Present

      • Develop strategic sales plans that expand customer base and ensure Doubled Gratitude maintains a strong presence in the industry• Develop knowledge of products offered to assist in sales strategy implementation• Orient the sales team and focus on improving job performance and sales of existing staff• Set daily, weekly, and monthly sales goals.• Motivate team to reach individual sales goals and encourage the team to work better, rather than harder• Prepare and deliver sales reports as well as team member performance and mission-related objectives Show less

    • Founder
      • Feb 2020 - Present

      The idea for Doubled Gratitude was founded upon the efforts of others. Just as our friends and family have helped us grow, we too hope to pass on this gratitude to others as we seek out the small joys in life that can make you more stunning, exude character, and be a blessing to others. Through our collection of carefully curated and designed pieces, we hope our affordable pieces can accompany you as you catch up with friends, celebrate with family and be thankful for the many little things. The Doubled Gratitude team is a dynamic, passionate and fun-loving family. We are constantly striving to become better and bringing even more affordable accessories for everyday wear. We hope to get to know you better and be with you every step of the way!To all our friends and friends-to-be, THANK YOU. Show less

    • Canada
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Account Manager
      • Oct 2022 - Apr 2023

      Current personal portfolio of combined deals of $600,00SGD and more, and landed many key accounts including Jean Yip Group, AWHL Group, GOMO by Singtel, Zenyum, Timezone, OUE Restaurants, PIAS, Redbrick Mortgage Advisory, Jack N' Jill, The Mind Cafe, Singtel, Encore Films• Research, prospect and create a pipeline of qualified new leads for to close• Understand the gap that potential prospects are facing and pitch the solution to clinch the deal• Understand the gap that potential prospects are facing and pitch the solution to clinch the deal• Engage & contact with influencers within and outside of the community (Nano, Micro, Mid-Tier, Macros, Celebrity, local Artist), represent them and pitch creative ideas to established brands and agencies and execute the campaign• Manage certain campaigns, ensure campaign’s objectives and timelines are met and ensure creative image and video product to ensure smooth delivery of deliverables on social media platforms such as Instagram, TikTok and Xiao Hong Shu• Prepare campaign reports and retain clients, grow the account and advise clients on key learnings/recommendations Show less

    • Business Development Manager
      • Jul 2022 - Jan 2023

      Working closely with both the Business Development Team and Sales Team to generate record-breaking monthly revenue in SG teamCurrent personal portfolio of combined deals over SGD$450,000 and landed many key accounts including Jean Yip Group, AWHL Group, GOMO by Singtel, Zenyum, Timezone, OUE Restaurants, PIAS, Redbrick Mortgage Advisory• Research, prospect and create a pipeline of qualified new leads for Sales Team to close• Train and guide the Business Development Team to achieve personal, team and group KPIs• Spearhead the prospecting of new clients through referrals and cold methods• Develop strategic business development initiatives to improve company's annual sales volume in Singapore• Assist and support sales team with creative proposals and new sales approaches• Prepare and deliver monthly sales reports to Sales Team• Daily, weekly and monthly goals review with Business Development Team to hit KPIs set• Understand the gap that potential prospects are facing and pitch the solution to clinch the deal• Budget planning and hiring (HR) for Business Development Team with team targets and KPIs in mind Show less

    • Assistant Business Development Manager
      • Aug 2021 - Jul 2022

      Being an award winning Influencer Marketing Agency Group, X10 Media is the early mover for every platform in the Influencer Marketing Space. This builds huge experience & expertise from executing vast amount of campaigns across the different industries on each platform over time, that have led us to clinch Marketing Awards 2021 as the Influencer Agency of the Year & Markies Award - Most Effective Campaign - Specific Audience.The agency group owns 3 business units, Faves (Influencers), Leadgram (Retargeting Technology) & MarketingNow (Publication), that span across regionally in Singapore & Malaysia.Our mission is to Enable Brands & Marketers to Optimize & Execute Influencers Marketing Smarter.Our vision is to be the Regional Leader in Asia that Brands Trust.Faves is the micro-influencer marketing arm that runs a combined network of 7 million reach in Singapore, Malaysia & Indonesia. Having executed 600 over social media campaigns till date for SMEs & MNCs including Capitaland, Singtel, OPPO, Swatch, Pandora, Rayban, Carlsberg, Virgin Active, Frieslandcampina, Owndays & many more, and we're all about optimizing & executing Micro-Influencer Marketing smarter.Leadgram is a first-of-its-kind software in Asia to deepen social media campaign ROI & sales/traffic conversions for brands & companies. We retarget consumers that engages on influencers/brand content to create conversations leading to higher call to actions.TheSpokenTribe is LinkedIn Marketing Arm of that was formed to bring professional voices to endorse companies and brands - the word-of-mouth recommendations from industry professionals.With targeted marketing using specific professional segments and customized campaigns, we optimize outreach results with the most effective B2B marketing channel on the Internet.www.x10.media Show less

    • Estonia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Global Sales & Origination Business Management
      • Dec 2020 - Aug 2021

      • Develop new methodologies and business analytic and performance tools to drive higher performance and operation efficiencies, including usage of salesforce • Design and report regional performance scorecards • Develop required policies and procedures, processes and regulatory checklists to support and improve the respective office's operation to ensure 100% compliance with the respective regulatory requirements in place for countries that SGX operates in • Continuously review existing processes to achieve higher standard in unit SOPs and compliance at both unit and respective overseas office level • Develop performance reports for our sales force to allow the timely identification of performance gaps and drive higher sales effort • Work with equity capital markets, debt capital markets as well as Singapore and overseas-based colleagues to develop strategies and activities to deliver organisation top line and corporate goals work plan Singapore Exchange (SGX) is the Asian Gateway, connecting investors in search of Asian growth to corporate issuers in search of global capital. SGX represents the premier access point for managing Asian capital and investment exposure, and is Asia’s most international exchange with more than 40% of companies listed on SGX originating outside of Singapore. SGX offers its clients the world’s biggest offshore market for Asian equity futures, centred on Asia’s three largest economies – China, India and Japan. In addition to offering a fully integrated value chain from trading and clearing, to settlement and depository services, SGX is also Asia’s pioneering central clearing house. Headquartered in Asia’s most globalised city, and centred within the AAA strength and stability of Singapore’s island nation, SGX is a leading Asian counterparty for the clearing of financial and commodity products. Show less

    • Animation and Post-production
    • 1 - 100 Employee
    • Chinese and Maths Teacher
      • Dec 2017 - Apr 2021

      - Teach private tuition for Chinese & Maths to the poorer income families at lower rates to help them out

    • Piano Teacher
      • Jan 2015 - Jan 2020

      Freelance piano teacher• Introduce piano and music appreciation class to children aged 3-6 years old• Introduce piano techniques to students patiently• Liaise with parents of younger students• Impart basic piano skills to first timers and beginners

    • Advertising Services
    • Brand Growth Executive
      • Aug 2020 - Nov 2020

      KGa is a growth marketing agency, specialising in cross platform growth for brands. We collaborate with brands offering services ranging from • Tailored marketing plans • Campaign Creation and Management • Brand Guides • Content Strategy • Media Strategy • Influencer Engagement • Social Media Management • Content Plan and Scheduling • New platforms e.g. Tiktok & WeChat Content Think along the lines of the nutritionist. What's your body goal? Weight loss? Get toned? Gain bulk? We do that planning tailored for your brand. And, we won’t stop till we reach your objective. Show less

    • Singapore
    • Financial Services
    • 700 & Above Employee
    • Public Affairs Intern
      • May 2020 - Jul 2020

      Temasek Holdings is an investment company headquartered in Singapore with a net portfolio value of S$306 billion as at 31 March 2020. • Involved in Temasek’s annual disclosure exercise • Supported the covid projects production of Temasek Review 2020 • Supported the on-time and error-free delivery of the production • Managed vendor relationships to facilitate the production Temasek Holdings is an investment company headquartered in Singapore with a net portfolio value of S$306 billion as at 31 March 2020. • Involved in Temasek’s annual disclosure exercise • Supported the covid projects production of Temasek Review 2020 • Supported the on-time and error-free delivery of the production • Managed vendor relationships to facilitate the production

    • Retail Apparel and Fashion
    • Creative Graphic Designer
      • May 2019 - Jun 2020

      • KYROS is a fashion watch brand with the aim to empower young people through the brand and personalisation • Produce content and graphic designs for social media • Create engagement through social media marketing • KYROS is a fashion watch brand with the aim to empower young people through the brand and personalisation • Produce content and graphic designs for social media • Create engagement through social media marketing

    • Brands Partnership Associate
      • Feb 2020 - May 2020

      • Sourcing & prospecting potential brands through different communication channels that could work with X10 Media for social media campaigns • Communicate with potential brands and share about X10 Media services • Craft up proposals with suggested strategies/ directions for potential brand collaborations • Prepare campaign agreements & invoices for brands • Managing projects/campaigns with influencers & liaising with brands, including crafting up campaign briefs & copywriting of the posting drafts • Produce content and graphic designs for social media • Create engagement through social media marketing At X10 Media, our media agency group owns 3 business units, Faves, EventX & Leadgram, that span regionally across 3 countries in Singapore, Malaysia & Indonesia. Our mission is to enable brands & marketers to execute Influencers Marketing smarter. Our vision is to be the regional leader in Asia that brands trust. Faves is the micro-influencer marketing arm that runs a combined network of 5 million reach in Singapore, Malaysia & Indonesia. Having executed 300 over social media campaigns till date for SMEs & MNCs including including OPPO, Swatch, Pandora, Rayban, Carlsberg, Yeos Singapore, Frieslandcampina, Beautex & many more. and we're all about executing Micro-Influencer Marketing right. Leadgram is a first-of-its-kind software in Asia to deepen social media campaign ROI & sales/traffic conversions for brands & companies. We retarget consumers that engages on influencers/brand content to create conversations leading to higher call to actions. EventX supports event activations including Street & Store Activations for brands & event organizers for on-ground marketing to create memorable experience with consumers. We've supported established brands like Swatch & Pandora, looking to serve more. www.x10.media Show less

    • Sales Assistant
      • Nov 2014 - Dec 2019

      Part Time Sales Assistant • Handled sales transactions as cashier • Packed candies orders into desired packaging for customers • Dealt with huge customization orders from big companies such as USS, Cleo Magazine, Jetstar Part Time Sales Assistant • Handled sales transactions as cashier • Packed candies orders into desired packaging for customers • Dealt with huge customization orders from big companies such as USS, Cleo Magazine, Jetstar

    • Canada
    • Accounting
    • 1 - 100 Employee
    • Audit Intern
      • May 2019 - Jul 2019

      Collaborating with team members to deliver high quality statutory audits and working closely with managers and team members on client management and practice development. Collaborating with team members to deliver high quality statutory audits and working closely with managers and team members on client management and practice development.

    • Project Director
      • Oct 2018 - Jun 2019

      Project Director of Netballuxion 2019 - Heading a team of 11 members to organize Netballuxion 2019 in June 2019 Netballuxion is an annual street netball event that is hosted by the NUS Netball Club. As a public event, Netballuxion is one of the main avenues for netball enthusiasts to pit their skills against one another and has been receiving very strong support and positive response from the local netball community. Three categories are available: Mixed (Open), Ladies (Open) and Recreational (NUS students only). Show less

    • Projects Director
      • Sep 2018 - Jun 2019

      NUS Netball Recreational Club 17th Management Committee - Projects Head • Plans and organizes any netball events • Co-ordinates the event planning • Heads and plans for Netballuxion 2019 • Plan welfare events for committee and NRC members Netballuxion is an annual street netball event that is hosted by the NUS Netball Club. As a public event, Netballuxion is one of the main avenues for netball enthusiasts to pit their skills against one another and has been receiving very strong support and positive response from the local netball community. Show less

    • Captain
      • Mar 2018 - Jun 2019

      • Captain of CCA and Captain of team representing RVRC at Inter-College Games 2019 • Conduct trainings for RVRC’s largest interest group • Planned and executed new trainings drills and games • Coach juniors and provide insights to team players to prepare for inter-college games • Captain of CCA and Captain of team representing RVRC at Inter-College Games 2019 • Conduct trainings for RVRC’s largest interest group • Planned and executed new trainings drills and games • Coach juniors and provide insights to team players to prepare for inter-college games

    • Co-Founder & Marketing Manager
      • Jun 2018 - Jan 2019

      Co-Founder & Marketing Manager of Philia www.shopatphilia.com • Manages marketing of Philia's new arrivals • Maintains and designs the online site • Providing fast and efficient customer service online • Uploads new posts and updates on social media • Models for new arrivals Philia, Greek for “friendship”, signifies the close-knitted friendships that a group of friends will forge together. Just as friends stick together as they go through thick and thin with one another, Philia will always be there for you. Philia was born out of an idea, an idea that everyone deserves to have trendy, fashionable items. Just as friendships should be transparent and straightforward, our designs are minimalist and simple. This simplicity enables us to provide our product at an accessible price range. Let Philia be your friend :) Show less

    • Surveyor
      • Feb 2018 - Dec 2018

      Part time surveyor with Graduate Advisory Group, Great Eastern Singapore • Conduct surveys with students studying in local university Part time surveyor with Graduate Advisory Group, Great Eastern Singapore • Conduct surveys with students studying in local university

    • Singapore Youth Delegate
      • Aug 2018 - Aug 2018

      Represented Singapore in the 6th China-ASEAN+ Youth Leaders Exchange Festival 第六届 "中国—东盟+" 青年精英交流节 Held in Chengdu, Sichuan, China 5th-10th August 2018 Represented Singapore in the 6th China-ASEAN+ Youth Leaders Exchange Festival 第六届 "中国—东盟+" 青年精英交流节 Held in Chengdu, Sichuan, China 5th-10th August 2018

    • Consumer Services
    • 1 - 100 Employee
    • Service Crew
      • May 2018 - Jul 2018

      Service Crew & Barista/Bartender at PS.Cafe Petit (Wine Retail & Takeaway) • Ensures high customer satisfaction through greeting customers, assisting with questions and providing fast and courteous service • Prepare beverages and follow recipes to deliver consistent drink quality and maximize guest satisfaction • Served wine and alcoholic drinks in a professional manner to guest to the highest standard • Acquired skills such as multi-tasking, verbal and written communication, attention to detail, recommendations, maintaining proper accountability for orders and funds while keeping up a professional appearance Show less

    • Photography
    • 700 & Above Employee
    • Freelance Model
      • Mar 2018 - Jun 2018

      Freelance Ad-Hoc Model (Free/Paid) • Model for freelance photographers • Model for outdoors and studio shoots • Took direction from photographers while shooting to ensure the best picture possible Freelance Ad-Hoc Model (Free/Paid) • Model for freelance photographers • Model for outdoors and studio shoots • Took direction from photographers while shooting to ensure the best picture possible

    • Customer Relations Executive
      • Mar 2017 - Jul 2017

      • Addressed and handled queries as front desk reception • Marketed and promoted tuition packages to parents and students • Organized and recorded daily attendance of students and tutors • Handled tuition fees payment at front desk • Addressed and handled queries as front desk reception • Marketed and promoted tuition packages to parents and students • Organized and recorded daily attendance of students and tutors • Handled tuition fees payment at front desk

    • Administrative Assistant and Teaching Assistant
      • Feb 2017 - Jun 2017

      Language Owners Enrichment Centre is a new business start up that provides Chinese enrichment courses that are unique to the centre for native and non-native children. • Assisted and took part in starting a new business • Liaised with lawyers • Liaised with legal certified translators • Liaised with MOE on the application of teachers for the centre • Liaised and assisted payroll company • Liaised with CEO of Katakune on copyright issues • Assisted parents’ enquiries with professionalism • Marketed packages and promotions to public • Drew up curriculum and lesson plans for teachers to use • Assisted with teaching in class Show less

    • Singapore
    • Renewable Energy Semiconductor Manufacturing
    • 1 - 100 Employee
    • Waitress
      • Feb 2017 - May 2017

      • Assisted customer enquiries with professionalism • Took orders and serve customer food and beverages, • Explained how menu items are prepared • Assisted customer enquiries with professionalism • Took orders and serve customer food and beverages, • Explained how menu items are prepared

    • Retail
    • 200 - 300 Employee
    • Temporary Cashier
      • Jan 2017 - Jan 2017

      Temporary festive staff for Chinese New Year period • Handled check out payments at cash register • Assisted in queries from customers Temporary festive staff for Chinese New Year period • Handled check out payments at cash register • Assisted in queries from customers

Education

  • National University of Singapore
    Bachelor of Business Administration - BBA (Accountancy), Accounting and Business/Management
    2017 - 2021
  • Peking University
    Accounting and Business/Management
    2019 - 2020
  • Ridge View Residential College
    2017 - 2021
  • Temasek Junior College
    A levels, Science
    2015 - 2016
  • Anderson Secondary School
    2011 - 2014
  • Yang Zheng Primary School
    2005 - 2010

Community

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