Experience

Bomma

• Czechia
• Glass Product Manufacturing
• 1 - 100 Employee

• Marketing Director at Bomma and Rückl

  • Apr 2022 - Present

  Responsible for marketing and communications strategies, as well as overall branding and image of the Czech brands Bomma and Rückl. Covering PR, marketing plans, calendar of campaigns and events, setting the marketing budget. Supported by marketing team. Responsible for marketing and communications strategies, as well as overall branding and image of the Czech brands Bomma and Rückl. Covering PR, marketing plans, calendar of campaigns and events, setting the marketing budget. Supported by marketing team.



VERMONT

• Czechia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Communications Manager

  • Jul 2021 - May 2022

  Marketing and communication Manager for CZ market with umbrella responsibility for overall brand communication, covering 360° marketing due to targets and department restructuring. Responsible for the external and internal positive awareness of the premium fashion brands in Vermont's portfolio (GANT, KARL LAGERFELD, Peak Performance etc.) incl. offline and online activities in high-style quality to support stores and online selling. Marketing strategy and budget setting from idea to realization. Intensive cooperation with other internal departments such retail, visual merchandising, online department. External communication covering ambassadors, influencer, cross promo cooperation, sponsorhips, media planning, buying etc. Show less

• Head Of Marketing

  • Jul 2019 - Jul 2021

  Marketing and communication team leader for CZ, SK & HU market - 6 team members covering 360° marketing. Responsible for the external and internal positive awareness of the premium fashion brands in Vermont's portfolio (GANT, KARL LAGERFELD, Peak Performance etc.) incl. offline and online activities in high-style quality to support stores and online selling. Marketing strategy and budget setting from idea to realization. Intensive cooperation with other internal departments.

• Senior Communication Manager

  • Jul 2018 - Jul 2019

  Communication team leader responsible for the entire operating market - CZ, SK, HU. Responsible for the external and internal image of the fashion brands in Vermont's portfolio with own focus on GANT and Peak Performance.

• PR Manager

  • Dec 2015 - Jul 2018

  Fashion PR for brands GANT, Peak Performance, Barbour, Odd Molly a CremieuxMedia relations, Events, Ambassadors, Influencers, Lifestyle, Internal Communication



Bison & Rose

• Czechia
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Specialist

  • Oct 2013 - Nov 2015

  Preparation and design of complex communication strategies including media planning for product and corporate PR clients, mainly in the sectors FMCG, pharmaceutical and electronics. Set-up and realization of untraditional and standard media events, building up and support of strong relationship with the media, spokeperson activities – journalists, influencers, bloggers and advertising departments. An active pitching and bidding for new business. Design of inventive communication strategies, media planning within the terms of reference of the tender, looking for innovative solutions and original concepts. Supervision and execution of winning concepts, comprehensive brand and corporate PR service. Account manager and team leader of at least two professionals dedicated to accounts in pharmaceutical and FMCG. Show less

• PR Executive

  • Mar 2013 - Oct 2013

  Preparation and design of communication activities for product PR clients mainly in the sector FMCG, pharmaceutical and electronics. Follow-up through execution and stimulation of publicity. Coordination of media events, design of medialists, building of media relations mainly with lifestyle, case studies, media analyses and reports. A co-worker when pitching and bidding for new business.



Bison & Rose

• Czechia
• Public Relations and Communications Services
• 1 - 100 Employee

• Front Office Manager

  • Mar 2008 - Aug 2012

  Cooperation with PR Consultants and Managing Directors, support of PR teams, Media Monitoring, Medialists creation, responsibility for reception service and functioning. Cooperation with PR Consultants and Managing Directors, support of PR teams, Media Monitoring, Medialists creation, responsibility for reception service and functioning.