Experience

Full Media

• Advertising Services
• 1 - 100 Employee

• Junior Designer

  • Jul 2023 - Present

  Chattanooga, Tennessee, United States

• Digital Marketing Specialist

  • Sep 2021 - Present

  Chattanooga, Tennessee, United States I manage organic (SEO) and paid (Google Ads and Facebook Ads) digital marketing strategies for clients in healthcare, manufacturing, B2B and B2C. - Develop short-term, long-term & campaign-based digital marketing strategies - Analyze data in Google Analytics, Google Ads, and Google Search Console for areas of improvement - Increase traffic and number of conversions to clients' websites - Develop data-based sitemaps, create wireframes, and implement other sitewide changes to… Show more I manage organic (SEO) and paid (Google Ads and Facebook Ads) digital marketing strategies for clients in healthcare, manufacturing, B2B and B2C. - Develop short-term, long-term & campaign-based digital marketing strategies - Analyze data in Google Analytics, Google Ads, and Google Search Console for areas of improvement - Increase traffic and number of conversions to clients' websites - Develop data-based sitemaps, create wireframes, and implement other sitewide changes to support user experience (UX) - Perform QA for new websites and assist with pre- and post-launch tasks - Develop custom marketing reports using DataStudio and communicate highlights to client - Perform SEO tasks, such as technical audits, keyword research, and on-page optimization

• Website Support Specialist

  • Dec 2022 - Jul 2023

  Chattanooga, Tennessee, United States



MyEducator

• United States
• E-Learning Providers
• 1 - 100 Employee

• Assessment Writer

  • Jul 2021 - Aug 2021

  I write reading comprehension assessments for advanced marketing/SEO online college courses.



Utah State University - College of Engineering

• United States
• Higher Education
• 1 - 100 Employee

• Public Relations Specialist

  • Jan 2021 - Jul 2021

  Logan, Utah, United States Wrote more than 60 press releases for college website Managed LinkedIn, Twitter, Facebook, & Instagram and saw increases in followers and engagement Pitched to and had stories appear in local, state, and niche media outlets; also had content in almost every weekly university-wide email Assisted in professional-level photo shoots and took portraits of students and staff Developed and managed several social media campaigns, alumni series, and student spotlight series Planned… Show more Wrote more than 60 press releases for college website Managed LinkedIn, Twitter, Facebook, & Instagram and saw increases in followers and engagement Pitched to and had stories appear in local, state, and niche media outlets; also had content in almost every weekly university-wide email Assisted in professional-level photo shoots and took portraits of students and staff Developed and managed several social media campaigns, alumni series, and student spotlight series Planned, wrote, and edit content for alumni magazine Show less



Intuition: BYU Undergraduate Journal of Psychology

• Senior Editor

  • Jan 2018 - Apr 2021

  Provo, Utah Area Perform substantive editing and copyediting for academic paper submissions Oversee training of and editing by 15+ editors Communicate regularly with authors, editors, typesetters, designers, and faculty Helped launch the journal’s Instagram Streamlined manuscript review system and developed new training documents and faculty reviewer database Helped publish our first-ever themed issue



David O. McKay School of Education

• Public Relations Specialist/Editor

  • Apr 2019 - Jan 2021

  Provo, UT Copyedit documents according to Chicago style, APA style, and in-house style guide Collaborate with designers, writers, and programmers to create content for website and social media Research story ideas, interview subjects, and write articles for school website and alumni magazine Design and write copy for internal monthly newsletter using MailChimp software Create simple graphics using InDesign and Photoshop for website and newsletter



BYU Kennedy Center for International Studies

• United States
• Higher Education
• 1 - 100 Employee

• Sociology Teaching Assistant

  • Jan 2019 - Dec 2020

  Provo, Utah Area Oversee progress of close to 100 students between two classes Grade writing assignments and offer feedback and links to useful resources Edit assignment descriptions for clarification Communicate with students about class expectations both in person and via email Explain demographic concepts in simple terms



Latter-day Saint Insights

• United States
• Writing and Editing
• 1 - 100 Employee

• Assistant Managing Editor/ Art Director

  • Apr 2020 - Jun 2020

  Provo, Utah, United States Managed a team of substantive and copy editors to write and edit content on a tight deadline Managed a team of four designers to design content for website content and social media Collaborated with managing editors and other team directors and led regular presentations Designed some of our highest-performing content on Pinterest across multiple metrics Wrote and edited content for both latterdayinsights.byu.edu and… Show more Managed a team of substantive and copy editors to write and edit content on a tight deadline Managed a team of four designers to design content for website content and social media Collaborated with managing editors and other team directors and led regular presentations Designed some of our highest-performing content on Pinterest across multiple metrics Wrote and edited content for both latterdayinsights.byu.edu and editingresearch.org https://latterdaysaintinsights.byu.edu/en/your-wonderful-imperfect-offering/ https://latterdaysaintinsights.byu.edu/en/death-patriarchy-and-the-struggle-of-discipleship/ http://editingresearch.org/editing/what-writing-police-reports-can-teach-us-about-technical-editing/ Show less



Newsline Channel 11 News

• Broadcast Journalist

  • Sep 2019 - Dec 2019

  Provo, Utah Area Pitch story ideas in weekly meeting Shoot footage and edit using Premiere Pro Write news stories (including tags and teasers) for both broadcast and print outlets



BYU Research and Writing Center

• Writing Consultant

  • Jan 2017 - Jun 2019

  Provo, Utah Area Awarded “Best Proposal” for the Rocky Mountain Conference Winter 2018 Conducted over 500 tutorials for assignments in 114 different courses Collaborated with students, faculty, and community members to improve writing and editing skills Helped write and design in-house style guide to ensure consistency across documents Trained tutors in both individual and group settings



More Good Foundation

• Mormon Hub Content Marketing Intern

  • Jan 2018 - Apr 2018

  Orem, UT • Brainstorm article ideas • Write and edit digital content • Utilize SEO tools to expand readership