Aneesha Dalal

General Manager - OTC Category at PharmEasy
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai Metropolitan Region, IN

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Credentials

  • Google AdWords certification - mobile advertising
    Google
  • Google Analytics Individual Qualification
    Google

Experience

  • PharmEasy
    • India
    • Health, Wellness & Fitness
    • 700 & Above Employee
    • General Manager - OTC Category
      • Jun 2021 - Present

      Building monetization avenues for India's Biggest E-Pharmacy! Building monetization avenues for India's Biggest E-Pharmacy!

  • ByteDance
    • China
    • Software Development
    • 700 & Above Employee
    • Global Business Solutions - Revenue Partnerships
      • Jun 2020 - Jun 2021

  • The Label Life
    • India
    • Retail
    • 1 - 100 Employee
    • Lead - Brand and Digital Marketing
      • May 2018 - Jun 2020

      Spearheading revenue strategy for the online and offline business through paid and organic marketing Spearheading revenue strategy for the online and offline business through paid and organic marketing

  • Jean Claude Biguine Paris
    • India
    • Retail
    • 100 - 200 Employee
    • Category Manager
      • May 2017 - May 2018

  • Cupcakes and Closet Traders Pvt Ltd
    • Co-founder & Director
      • Aug 2013 - Apr 2016

      Cupcakes and Closet is fast fashion e-commerce venture for niche yet affordable apparel and accessories for women.Role:- Marketing: Sales promotions, Business Development, Social media, SEO/SEM, Performance marketing- Strategy: Long term goals, strengthening bottom line, competitor analysis and benchmarking- Team management: Identify strengths, define and monitor deliverables, motivate and appraise employees - Finance: Cost budgeting, A&P allocation, Managing the P&L- Supply Chain: Managing distribution network, forecasting, stock liquidation, last mile delivery efficiency

  • UC (Universal Consulting India Pvt Ltd)
    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • Associate
      • Sep 2012 - Oct 2013

      Worked on 5 projects primarily focused on clients in the Healthcare, Manufacturing and Consumer Goods space.Project Experience:- Market Entry- Growth Strategy- Organization Restructuring Worked on 5 projects primarily focused on clients in the Healthcare, Manufacturing and Consumer Goods space.Project Experience:- Market Entry- Growth Strategy- Organization Restructuring

Education

  • Indian School of Business
    Master of Business Administration (M.B.A.), Marketing, Strategy and Leadership
    2016 - 2017
  • Thadomal Shahani Engineering College
    Bachelor of Engineering (B.E.), Chemical Engineering
    2008 - 2012
  • Jai Hind College
    2006 - 2008

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