Antoaneta Nedelcheva
Marketing Manager at RaceFacer- Claim this Profile
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Bio
Andrea Besleaga
I had the opportunity to work very closely with Antoaneta in the same group for 3 years having the same role. Antoaneta is one of the most dedicated and highly skilled professionals I’ve worked with and a person who is willing to go the extra mile to help you when needed. Her expertise as Digital Marketing Manager is considerable and it helped us to come up with more efficient solutions and to develop different projects on a difficult and changing market. I have learned a lot from her and I consider myself lucky to have had the opportunity to work with such an amazing person. Thanks a lot, Antoaneta! You made the transition relatively smooth for me, you were always there to helps or just for moral support. I highly recommend Antoaneta as a Digital Marketing Manager and as a colleague, mentor and professional.
Veronika Konečná
I have been working with Tony for almost two years and we have achieved a lot together in that time. Tony is a very skilled professional and instrumental towards the success of Access Finance. Any team which Tony is involved in will benefit hugely from her talents!
Andrea Besleaga
I had the opportunity to work very closely with Antoaneta in the same group for 3 years having the same role. Antoaneta is one of the most dedicated and highly skilled professionals I’ve worked with and a person who is willing to go the extra mile to help you when needed. Her expertise as Digital Marketing Manager is considerable and it helped us to come up with more efficient solutions and to develop different projects on a difficult and changing market. I have learned a lot from her and I consider myself lucky to have had the opportunity to work with such an amazing person. Thanks a lot, Antoaneta! You made the transition relatively smooth for me, you were always there to helps or just for moral support. I highly recommend Antoaneta as a Digital Marketing Manager and as a colleague, mentor and professional.
Veronika Konečná
I have been working with Tony for almost two years and we have achieved a lot together in that time. Tony is a very skilled professional and instrumental towards the success of Access Finance. Any team which Tony is involved in will benefit hugely from her talents!
Andrea Besleaga
I had the opportunity to work very closely with Antoaneta in the same group for 3 years having the same role. Antoaneta is one of the most dedicated and highly skilled professionals I’ve worked with and a person who is willing to go the extra mile to help you when needed. Her expertise as Digital Marketing Manager is considerable and it helped us to come up with more efficient solutions and to develop different projects on a difficult and changing market. I have learned a lot from her and I consider myself lucky to have had the opportunity to work with such an amazing person. Thanks a lot, Antoaneta! You made the transition relatively smooth for me, you were always there to helps or just for moral support. I highly recommend Antoaneta as a Digital Marketing Manager and as a colleague, mentor and professional.
Veronika Konečná
I have been working with Tony for almost two years and we have achieved a lot together in that time. Tony is a very skilled professional and instrumental towards the success of Access Finance. Any team which Tony is involved in will benefit hugely from her talents!
Andrea Besleaga
I had the opportunity to work very closely with Antoaneta in the same group for 3 years having the same role. Antoaneta is one of the most dedicated and highly skilled professionals I’ve worked with and a person who is willing to go the extra mile to help you when needed. Her expertise as Digital Marketing Manager is considerable and it helped us to come up with more efficient solutions and to develop different projects on a difficult and changing market. I have learned a lot from her and I consider myself lucky to have had the opportunity to work with such an amazing person. Thanks a lot, Antoaneta! You made the transition relatively smooth for me, you were always there to helps or just for moral support. I highly recommend Antoaneta as a Digital Marketing Manager and as a colleague, mentor and professional.
Veronika Konečná
I have been working with Tony for almost two years and we have achieved a lot together in that time. Tony is a very skilled professional and instrumental towards the success of Access Finance. Any team which Tony is involved in will benefit hugely from her talents!
Credentials
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DoubleClick Search Fundamentals
DoubleClickJul, 2015- Sep, 2024 -
Google Certifications
GoogleMar, 2021- Sep, 2024 -
Twitter Marketing Leadership by Twitter Flight School
Twitter
Experience
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RaceFacer
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Entertainment Providers
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Marketing Manager
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Jun 2022 - Present
* Lead project planning for multi-channel marketing campaigns, including email and digital marketing strategy, paid media, events, and sales enablement. * Develop and execute global marketing strategy, including messaging, content development, and sales enablement materials. Develop product messaging that sets our new products apart from others in the market. * Create, execute, and manage campaigns across Google ads, Facebook and LinkedIn, designed to generate leads and awareness. * Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. * Content writing and management of Social Media - Facebook, Instagram, LinkedIn, TikTok. * Create short product videos for Instagram and TikTok. * Plan and take part in the launch of new products.
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Access Finance Ltd.
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United Kingdom
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Banking
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Digital Marketing Manager
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Nov 2016 - Jun 2022
Marketing strategy: * Plan and execute a full-funnel digital marketing strategy that engages customers and drives leads. * Execute the go-to-market strategy for new markets - Romanian, Polish, and Spanish. * Monitor and assess the performance and success rate of digital marketing campaigns and acquisition channels. * Responsible for the development and implementation of the social media strategy. Advertising: * Measure, optimize, and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). * Develop and implement long-term and short-term Facebook advertising strategic campaigns for driving online sales. * Plan, manage, optimize and report premium campaigns on third-party websites. Email marketing: * Responsible for the implementation and optimization of the company’s email marketing campaigns and lead nurturing process. * Design, conduct and optimize newsletter campaigns. Content: * Manage and support the company content marketing strategy to boost content performance KPIs and SEO positioning. * Develop brand blogs for increasing organic traffic, brand awareness, and improving SEO. * Create content for the Blog and News section on the website or third-party media sites. Analysis: * Work regularly with Google Analytics and the company's in-house tracking system to analyze campaign performance. * Analyse social media insights to guide future social media campaigns. Design: * Design images for social media, newsletters, websites, and advertising. More: * Support PR initiatives, CSR, and employer branding activities. * Ensure all digital campaigns comply with current best practices in the industry.
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Online Marketing Expert
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Jan 2016 - Oct 2016
* Management and optimization of Google Ads campaigns. * Reporting and analysis. * Media buying - Taboola, Advertise.com, Propeller ads, and more for online gambling websites and binary options trading platforms. * Management and optimization of Google Ads campaigns. * Reporting and analysis. * Media buying - Taboola, Advertise.com, Propeller ads, and more for online gambling websites and binary options trading platforms.
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ActivTrades
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United Kingdom
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Financial Services
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100 - 200 Employee
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Online Marketing Expert
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Jun 2015 - Oct 2015
* Management and optimization of Google Ads and Facebook campaigns. * Reporting and analysis. * Content writing and management of Social Media. * Building brand's online awareness and online reputation management. * Management and optimization of Google Ads and Facebook campaigns. * Reporting and analysis. * Content writing and management of Social Media. * Building brand's online awareness and online reputation management.
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Trading 212
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United Kingdom
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Financial Services
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200 - 300 Employee
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Online Advertising Team Lead
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Nov 2013 - May 2015
* Management and optimization of Google AdWords campaigns.* Reporting and analysis.* Display and Search Advertising.* YouTube advertising.* Gmail Sponsored Promotions.* Mobile advertising.
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Google AdWords Specialist
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Nov 2012 - Oct 2013
* Management and optimization of Google AdWords campaigns.* Reporting and analysis.* Display and Search Advertising.* DoubleClick advertising.
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Advertise BG
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Bulgaria
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Advertising Services
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1 - 100 Employee
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Internet Marketing Consultant
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Nov 2011 - Jun 2012
* Management and optimization of Google AdWords campaigns for about 40 different clients. * Text ad copywriting. * Reporting and analysis. * Provide recommendations for improvement and make suggestions for optimal performance. * Management and optimization of Google AdWords campaigns for about 40 different clients. * Text ad copywriting. * Reporting and analysis. * Provide recommendations for improvement and make suggestions for optimal performance.
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SEO Advertising
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United States
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Software Development
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Pay-Per-Click Advertiser
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Mar 2010 - Sep 2011
* Management and optimization of Google AdWords campaigns for www.StayPoland.com and www.HotelCalculator.com. * Text ad copywriting. * Reporting and analysis. * Provide recommendations for improvement and make suggestions to maximize performance. * Management and optimization of Google AdWords campaigns for www.StayPoland.com and www.HotelCalculator.com. * Text ad copywriting. * Reporting and analysis. * Provide recommendations for improvement and make suggestions to maximize performance.
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Education
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2011 - 2013
University of National and World Economy
Master's degree, Finance, General -
2007 - 2011
University of National and World Economy
Bachelor's degree, Marketing -
2002 - 2007
English Language School “Plovdiv”
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