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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President
      • Jan 2021 - Present

      ELEVATE Entertainment & Event Support Services https://www.elevatemarketingpr.com About: The ELEVATE team provides select sets of support and oversight in various segments of entertainment and events, with more than 45 years combined experience and expertise in consultation, planning, programming and all areas of marketing including paid or earned media, branding, imaging and awareness. Uniquely positioned to serve as an engrained member of clients’ teams, ELEVATE’s focus is centered on complementing and enhancing efforts surrounding both in-person and virtual entertainment. Website: www.elevatemarketingpr.com Focus Areas: Concerts, Fairs & Festivals, Sports, Automotive, North American Touring, Venues Theater & Arts, Hospitality, Travel & Destination, Trade Shows Core Services: - Entertainment & Event Consultation - Event Marketing Training - Media Trades - Media Training - Entertainment & Event PR, Media Relations & Publicity - Artist & Celebrity Publicity - Traditional & Digital Media Buying - Online, Virtual & Streaming Strategy - Entertainment Product Promotion (Merchandise, Retail, Books, Music) - Social Media, Websites & E-newsletters - Street Promotions (In-Person & Digital) - Creative & Third-Party Cross Promotions - Crisis Communications - Branding & Imaging - Broadcast Assets Support - Graphic Design Support Geographic Areas Served: Across North America, the ELEVATE team has worked on an average of 350+ events per year, ranging from international tours, some of the largest annual sporting events in the world and major Broadway and theatrical productions, while also serving as publicist for major celebrities, venues, festivals and brands. ELEVATE regularly works in more than 50 major media markets nationwide, with work typically blanketing a 150+ mile radius. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President - Events & Entertainment
      • Aug 2010 - Dec 2020

      Andy helped create, oversaw and led the Entertainment + Events team while that division was active at Bohlsen Group from 2010-2020. Andy helped create, oversaw and led the Entertainment + Events team while that division was active at Bohlsen Group from 2010-2020.

    • Entertainment Providers
    • 1 - 100 Employee
    • Communications Director (Event Marketing & Promotions)
      • Mar 2006 - Aug 2010

      • Manage media, public relations and marketing strategies for specific venues, concerts and festivals including Conseco Fieldhouse (Indianapolis, IN), Verizon Wireless Amphitheatre (Alpharetta, GA), Chastain Park Amphitheater (Atlanta, GA) and Rib America Festivals (Indianapolis, IN and St. Louis, MO). •Establish new business opportunities and clients. •Create and implement marketing, news releases, websites, e-mail database and social media communications, street promotions, on-line marketing, media pitching. •Arrange on-site and advance press coverage, press conferences and media events. •Serve as company spokesperson and handle crisis communications. •Oversee and implement creative marketing initiatives and promotions with radio, television, print and web-based media. •Create and implement cross marketing opportunities. •Strategic marketing and implementation strategies with company partners AEG & Front Line/Azoff Music Management Show less

    • Public Relations & Promotions Director
      • 1999 - 2006

      •Managed all media and community relations for 11 markets in Indiana, Kentucky, and Cincinnati, OH for concerts, festivals •Oversaw and implemented creative initiatives and promotions for all shows and events •Worked with sponsorship, premium seats, talent buyers, artist management, artist publicists, and artists in all facets of promotions •Arranged on-site and advance press and artist interviews for all concerts and events •Served as company spokesperson to the media and public at large for events and venues •Oversaw all written materials •Created and implemented cross marketing opportunities for the company Show less

    • Public Relations & Promotions Director
      • 1999 - 2006

      see description of this position under Live Nation see description of this position under Live Nation

    • Public Relations Specialist
      • Sep 1997 - Sep 1999

      •Coordinated media relations for the Auditor of State •Designed, researched, and wrote internal and external newsletters and press releases and maintained agency website •Coordinated media relations for the Auditor of State •Designed, researched, and wrote internal and external newsletters and press releases and maintained agency website

Education

  • Franklin College
    BA, Journalism: Advertising & Public Relations
    1993 - 1997

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