Experience

Charlie

• United States
• Financial Services
• 1 - 100 Employee

• Advisor

  • Aug 2022 - Present

  Executive advisor to and shareholder in this unique financial services company serving the needs of older adults. Brilliant team of founders, including my friends Kevin Nazemi and Ivan Nausieda. Executive advisor to and shareholder in this unique financial services company serving the needs of older adults. Brilliant team of founders, including my friends Kevin Nazemi and Ivan Nausieda.



Walter Alan & Associates

• Clayton, Missouri, United States

• Advisor

  • Jul 2022 - Present

  Boutique intelligence consultancy providing complex, discrete market and competitive research services to inform or enhance camp defense strategy, product introduction/innovation and corporate development projects. The firm also performs OSINT services for its clients. Focusing on the healthcare, wellness and insurance industries, clients are assured the utmost confidentiality with unimpeachable integrity. Boutique intelligence consultancy providing complex, discrete market and competitive research services to inform or enhance camp defense strategy, product introduction/innovation and corporate development projects. The firm also performs OSINT services for its clients. Focusing on the healthcare, wellness and insurance industries, clients are assured the utmost confidentiality with unimpeachable integrity.



American Advisors Group

• United States
• Financial Services
• 400 - 500 Employee

• Senior Vice President of Insurance Marketing (BetterCare)

  • Jan 2022 - Jul 2022

  I ran insurance marketing for BetterCare, a startup insurance agency helping older adults find the right health insurance at the right price. It operated in partnership with American Advisors Group (AAG), America's largest Home Equity Conversion Mortgage lender. I was an AAG employee leased to the BetterCare business. The agency was divested around the time of departure. BetterCare distributed products for more than 40 insurance companies, including UnitedHealthcare and Humana. I ran insurance marketing for BetterCare, a startup insurance agency helping older adults find the right health insurance at the right price. It operated in partnership with American Advisors Group (AAG), America's largest Home Equity Conversion Mortgage lender. I was an AAG employee leased to the BetterCare business. The agency was divested around the time of departure. BetterCare distributed products for more than 40 insurance companies, including UnitedHealthcare and Humana.



eHealth, Inc.

• United States
• Insurance
• 700 & Above Employee

• Senior Vice President of Marketing

  • Jan 2017 - Jan 2022

  I ran national consumer marketing for one of America's largest DTC health insurance marketplaces until late 2020, at which time I led the firm's expansion into ancillary senior health products. $60 million annual budget. $200 million annual revenue marketing P&L. Member of the senior management team. Frequent collaboration with the firm's carrier relations, sales, eCommerce, market research, direct marketing, strategic partnership and competitive strategy functions throughout my tenure. eHealth, Inc. (NASDAQ: EHTH) is based in Silicon Valley, with offices in Sacramento, Indianapolis, Austin, Salt Lake City, Washington DC and St. Louis. eHealth distributes products on behalf of Humana, UnitedHealthcare, Aetna, WellCare, Anthem Blue Cross and others. Show less



Kaneka Nutrients

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Head of Marketing (Nutraceuticals - North & South America)

  • Jul 2015 - Jan 2017

  Leadership of the overarching marketing, advertising and ingredient brand strategy for Kaneka's nutraceutical business in North and South America. Based in Japan, Kaneka is an international leader in industrial chemicals, pharmaceuticals and consumer nutrition, with annual revenue of $6 billion (USD). Consumer Marketing: Designed and directed national and international branded consumer marketing campaigns to increase demand for Kaneka's heart-healthy nutraceutical ingredients, with a focus on reaching older adults through digital and content marketing. "B2B2C" Marketing: Oversaw large co-marketing partnerships with large brand holders, including Qunol, Jarrow, Mercola, Costco, GNC and Vitamin Shoppe. Traditional product lifecycle management, marketing analysis, pricing strategy and identification of new opportunities to enhance the company's strategic advantage in the marketplace. Partnered with top brands such as Nature Made, Costco (Kirkland), Natures Bounty (Nestle), Swanson and Vitamin Shoppe. Show less



TLC Laser Eye Centers

• Medical Practices
• 100 - 200 Employee

• Head of Marketing

  • Sep 2012 - Oct 2014

  Recruited to help reinvent and position for future sale a private equity owned operator of 50 retail eyecare clinics in the United States and Canada. Focus on older adults. Executive oversight of all direct to consumer, optometric doctor channel and call center marketing. Staff of 30 plus several specialist agencies, with a bias toward digital marketing. Departed upon the completion of its intended sale. Recruited to help reinvent and position for future sale a private equity owned operator of 50 retail eyecare clinics in the United States and Canada. Focus on older adults. Executive oversight of all direct to consumer, optometric doctor channel and call center marketing. Staff of 30 plus several specialist agencies, with a bias toward digital marketing. Departed upon the completion of its intended sale.



Essence Healthcare

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Head of Marketing

  • Jan 2012 - Oct 2012

  Head of Marketing. Joined the executive leadership team. Accountable for the marketing of a multi-state 4.5 star Medicare Advantage health plan with $500 million in annual revenue.Essence Group Holdings Corporation, the parent of Essence Healthcare and Lumeris, is a $1 billion + private market leader in accountable care. Primary investors include Kleiner, Perkins, Caufield & Byers, Passport Capital, Camden Partners, Sandbox Industries, Cerner Capital and a substantial personal investment by L. John Doerr. Together, KPCB and Mr. Doerr have backed some of the world's greatest entrepreneurial success stories, including Google, Amazon, WebMD and Intuit. Show less

• Director of Marketing

  • Jul 2009 - Dec 2011

  Joined the senior management team. Responsibilities greatly expanded to include a more significant role in sales strategy, consumer and market research, public policy and government affairs, and product development in a health plan having expanded into eight states. Joined the senior management team. Lent strategic marketing support to the firm’s sister company Lumeris .

• Director of Marketing Communications

  • Feb 2008 - Jun 2009

  Directed consumer marketing for company’s then-new Medicare Advantage health insurance business, with an emphasis on “branded direct response” advertising to older adults and their adult children.

• Manager, Marketing Communications

  • Jun 2007 - Jan 2008

  Managed marketing communications for the company’s electronic prescribing and point-of-care pharmacy businesses.



Solae, LLC

• Food and Beverage Manufacturing
• 200 - 300 Employee

• Global Manager of Media Relations

  • Sep 2005 - Jun 2007

  Oversight of media relations, issues management, marketing communications and ingredient branding in 62 countries, including the United States. Lead communicator for the company's international crisis management program and corporate spokesperson to some of the world's largest news organizations. Member of the company's global marketing strategy and insights group. The Solae Company is a $1.2 billion nutraceutical venture majority owned by DuPont's Nutrition + Biosciences business. Partnered with colleagues at General Mills, Nestle, Hormel, Danone and Abbott. Show less



Primaris

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Team Leader of Media Relations

  • Sep 2003 - Sep 2005

  Media relations, marketing communications and new business development for a national health care consulting firm that specializes in quality improvement, Medicare/Medicaid, health care policy, patient safety and electronic medical records. Contractor for the U.S. Centers for Medicare and Medicaid Services (CMS). My accomplishments included the development of an unprecedented multi-episode public television documentary, Remaking Missouri Medicine, that aired in eight states, concurrent with a national PBS initiative. Show less



Missouri Department of Health and Senior Services

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Marketing and Public Relations Specialist

  • Dec 2001 - Sep 2003

  Public relations and social marketing for five state public health divisions (senior health focused), with additional assistance to the U.S. Centers for Disease Control and Prevention (CDC). Member of Missouri's bioterrorism response communications team. Public relations and social marketing for five state public health divisions (senior health focused), with additional assistance to the U.S. Centers for Disease Control and Prevention (CDC). Member of Missouri's bioterrorism response communications team.



North County News Leader

• Centralia, MO

• Managing Editor

  • Mar 2000 - Nov 2001

  Managing editor of a community newspaper in central Missouri. Managing editor of a community newspaper in central Missouri.