Experience

FRWD@Bain

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Manager, Media

  • Mar 2021 - Present



Toil & Trouble Games

• United States
• Entertainment Providers

• Co-Founder and President of Trouble

  • Feb 2020 - Present

  We started Toil & Trouble as a way to goof off during quarantine, but it's grown in quality and community. Our combination of storytelling, corporate learning experience, and mature reliability make us a great option for your event - team building, fundraising, party - wherever you need some entertainment. We were born online and can accommodate all styles and arrangments of teams and audiences.As President of Trouble, I write trivia questions, adventure content, and co-host our events. As co-founder, I design our brand assets, produce our stream, maintain our website, code some custom tools, etc. etc.



DEVCON

• South Africa
• Software Development
• 1 - 100 Employee

• Director of Marketing & Analytics

  • Jan 2019 - Jul 2020

  DEVCON is a cybersecurity startup focusing on securing websites for online publishers and web enterprises. My role is to establish our market position and our company voice for our prospects, as well as creating digestible, actionable insights for our clients.

• VP, Security Culture

  • Jan 2019 - Jul 2020

  I led our marketing efforts at DEVCON through a lens of empathetic education. We found that many of our enterprise clients don't just need security tools - they need help advancing security culture in their organizations. My role was to speak with a credible, informative voice that did more than simply trumpet our capabilities. As VP of Security Culture, I worked with our clients to acknowledge the challenges in building trust with their audiences, customers, and users. DEVCON believes that modern freedom includes the ability to connect with companies without fear of exploitation - and that by creating a culture of security, modern companies can protect that freedom.



Best Buy

• Retail
• 700 & Above Employee

• Associate Manager, Digital Media Network Product Development

  • Jun 2017 - Jan 2019

  Best Buy's Digital Media Network helps match shoppers with vendors who are especially interested in their attention. We build products on BestBuy.com, our mobile app, and on digital screens in our stores. Retail publishing is cool and weird and exciting. Ask me about it.

• Senior Services Reporting Analyst

  • May 2016 - Jun 2017

  As an analyst, researcher, and report writer for Geek Squad, I supported executives and other senior staff by digging into a vast array of retail and service data to answer questions, build data visualizations, create dashboards, and author reports.



Sizmek

• Director of Research

  • Apr 2015 - Jan 2016

  Sizmek's open ad management platform is used by marketers, agencies, and website publishers for digital ad campaigns across every channel. We connect 17,000 advertisers and 3,500 agencies to audiences in about 60 countries, serving more than 1.4 trillion impressions a year - which means we have loads of data about the shape of the digital advertising terrain. As Director of Research it's my job to mine that data for insights that can inform our company strategy, our inquisitive clientele, and a market hungry for actionable intelligence about our industry.



Ghostery, Inc.

• Strategic Marketing Consultant

  • Jan 2015 - Jun 2015

• Senior Director, Transparency

  • Mar 2010 - Dec 2014

  Ghostery is the leading consumer transparency and privacy tool worldwide, and we've grown by staying true to our users and the core concepts they value. It's my job to represent those users and those concepts inside our company, helping to strategize new ways to provide people with innovative information about how their identity is being quantified, and making sure that the tools we provide meet their expectations.It's also my responsibility to advocate for a transparent future through expert opinion, commentary, and consultation to journalists, researchers, regulators, and corporations.



Integral Ad Science

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Product Manager

  • Jan 2015 - Apr 2015

  Integral Ad Science enables online media buyers and sellers globally to assess the value of every ad opportunity across channels and screens, and make informed decisions that maximize ROI.As a data-driven product manager, it's my responsibility to turn a wealth of information into compelling and actionable knowledge for our clients. Integral Ad Science enables online media buyers and sellers globally to assess the value of every ad opportunity across channels and screens, and make informed decisions that maximize ROI.As a data-driven product manager, it's my responsibility to turn a wealth of information into compelling and actionable knowledge for our clients.



Toil & Trouble Creative Solutions

• Product Management, Strategy, and Design Consultant

  • Dec 2007 - Jan 2011

  Toil & Trouble is the label for my self-employed endeavors as a technology consultant. My contracts include full-functioning product management, technical writing, marketing services, graphic design, and web design. Toil & Trouble is the label for my self-employed endeavors as a technology consultant. My contracts include full-functioning product management, technical writing, marketing services, graphic design, and web design.



Yahoo!

• Information Technology and Services
• 1 - 100 Employee

• Business Planning and Operations Analyst

  • Nov 2007 - Feb 2009



AlphaGraphics

• United States
• Printing Services
• 1 - 100 Employee

• Sales Consultant

  • 2005 - 2006



MDI

• Transportation, Logistics, Supply Chain and Storage

• Production Manager

  • 2003 - 2005