Experience

VersusGame

• United States
• Embedded Software Products
• 1 - 100 Employee

• Content Marketer

  • Apr 2022 - Present

  • Developed and executed comprehensive content marketing strategies, aligning with the company's overall marketing and business goals. • Contributed to the development of marketing collateral and sales enablement materials to support the Influencer, BD, and Sales teams. • Successfully collaborated with the design team to create visually appealing and shareable content assets that resonated with the target audience to drive social media campaigns. • Gaming/Esports industry insight provided to the Sales and BD team for a successful route when engaging these communities. • Creation of many different media's used in multiple advertisement campaigns to be hosted on several editorials and many in-person ad placements such as billboards, poster ads, commercials, social medias, etc... • Utilized data-driven insights to measure content performance, track key performance indicators (KPIs), and optimize content strategies for improved engagement and conversion rates. • List of current partners/projects worked on: iHeartRadio, Grammy's, TMZ, Blavity, Goal.com, Take Two, DAZN, , Conde Naste, Hulu, Lionsgate (John Wick 4), XSET, Goal.com, ESPN, Microsoft Rewards, ABC (The Bachelorette), HiRez Studios, Esports Illustrated, FaZe Clan, etc.. Show less



VendorScope.io (Formerly Kawa Media Group)

• Irvine, California, United States

• Sr. Account Manager

  • Mar 2020 - Present

  • Responsible for managing key national retail accounts including Walmart, Sam's Club, Staples, Target, Lowes, Home Depot for our contracted partners. • Seek new national retail partnerships for both in-store and online sales. • Manage direct import programs and domestic fulfillment programs. Vast experience with Retail Link, Walmart Transportation, Walmart Supplier Center, SPS Commerce, Commerce Hub, and POL. • Prepare national retail programs and product offerings for line reviews. This includes direct import and dotcom assessment. Presented details directly to each prospective buyer. • Maintain day-to-day communications between our clients and each customer account. These responsibilities include general communications with buyer(s), purchase order processing, managing direct import programs, domestic fulfillment programs, product research, product development, sales data analysis, forecasting, annual promotion management, and quarterly KPI assessments. • Cultivated and maintained strong client relationships, earning a reputation as a trusted advisor and strategic partner. • Mentored and trained junior account executives, providing guidance on sales strategies, relationship-building techniques, and effective negotiation tactics. Show less



Festival of Fights

• Riverside, CA

• Business Development Representative

  • Apr 2021 - Apr 2022

  • Construct and execute social media and online marketing campaigns within the designated communities requested by the Event Director. • Designed and constructed a well-thought out Sponsorship Proposal to secure $9,000 in monetary funding for our first event from Red Bull and Liquid Death. • Engage, post, and comment on all social media platforms along with managing messages and community concerns as well as kept track of social weekly KPI's via Sprout Social. • Contracted independent vendors and oversaw the on-boarding and prospecting process. • Create in-event signage, merchandise, and VIP passes. Designed and Developed their event website in coordination with our Event Director. • Aggressively prospected for partnerships/sponsorships to support the event. Successfully secured +$9,000 USD in monetary/product sponsorships for the event from Indsic Pinball, Liquid Death and Red Bull. Show less



Riverside Game Lab

• United States
• Entertainment Providers
• 1 - 100 Employee

• Content Marketer

  • Apr 2021 - Apr 2022

  • Daily social media posts with custom graphics and photography. • Engaging with our audience online keeping track of appropriate comments, likes, session time, shares, saves, profile view time, link clicks, website visits, etc.. • Promoting in-house e-sports tournaments via social channels while maximizing click-through rates for our email marketing campaigns. • Social media campaign collaborations to figure out our desired KPI's for each month depending on the areas needing improvement in our social strategies (Sprout Social). • Working with sponsors and other event organizers to bring a more professional look to our in-venue tournaments. • Cross-posting social media expanding our outreach beyond several different social funnels within the designated demographic. • Event hosting in-venue (Ex Rick and Morty Night, Star Wars Night, Weebfest Anime Expo, GameLab Smash FGC Tournaments etc.) Show less