Experience

VOK DAMS worldwide

• Germany
• Advertising Services
• 100 - 200 Employee

• Creative Director

  • Mar 2021 - Present



AUDITOIRE ASIA

• China
• Events Services
• 1 - 100 Employee

• Associate Creative Director / Head of Creative Planning

  • Jun 2020 - Mar 2021

• Associate Creative Director

  • Oct 2019 - Jun 2020



Imagination

• United Kingdom
• Design
• 400 - 500 Employee

• Senior Creative

  • Sep 2016 - Oct 2019



?What If! Innovation | Part of Accenture

• United Kingdom
• Business Consulting and Services
• 200 - 300 Employee

• Realness Designer

  • Jul 2013 - Apr 2016

  As a Realness Designer in one of the worlds’ largest innovation consultancies, my role was to bring new and innovative ideas to life; to push the design process balancing creative ideas with real world execution. Innovation design operates high upstream where ideas and experiences are born; I added the secret sauce to innovative ideas and concepts that make the worlds next breakthroughs jump off the page and into the lives of consumers. Working at ?WhatIf!, I had design input into many projects, with clients in industries as diverse as Hospitality, Automotive, FMCG, Retail & Service, Food & Beverages, Household Electronics, Pharmaceutical, Media & Digital and Luxury & Fashion both within China and internationally. With an eclectic and diverse range of design skills honed to develop and kick-start ideation sessions, I oversaw the whole creative output for ?What If! Shanghai, creating design project blueprints, managing client expectations and setting the scope for each project; participating in every step of the creative process from consumer immersions, through to design team ideation, consumer testing and final output. I designed new products concepts, bringing to life innovations for brands such as Pepsico, Mizone, Tetra Pak, Unilever, Pernod Ricard, Nestle, Diageo and Philips... through to customer brand experience projects for clients ranging from IHG (Intercontinental and Crowne Plaza), AB Inbev, Haier, Pfizer, GSK, SCPG, CR Land and Sephora. Show less



Labbrand

• China
• Business Consulting and Services
• 1 - 100 Employee

• Senior Designer

  • Aug 2011 - Jul 2013

  Work experience including: branding, corporate identity, packaging design & print, website design and iPad application design. Work includes corporate & brand identity and visual audit programs, translating brand strategy into designs that work across various project scale, scope and medium. Through living and working in China for six years, in both local Chinese design teams and international design studio environments Andy has a proven adaptability to working in Chinese language and in multinational groups; how to manage graphic teams, work well as a key member of a team and also a strong sense of project understanding / client management in working alone. Show less



Semir Group

• China
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Designer

  • Nov 2009 - Aug 2011

  Work experience including: overseeing graphic design creation for numerous seasonal stories for Junior, Boys, Girls and Baby’s clothing, managing workload of design team, and relationship management between Graphic Designers and Fashion Designers. Story / Range development and planning. Label design and packaging design. Work experience including: overseeing graphic design creation for numerous seasonal stories for Junior, Boys, Girls and Baby’s clothing, managing workload of design team, and relationship management between Graphic Designers and Fashion Designers. Story / Range development and planning. Label design and packaging design.