Experience

Peter Igel Group Inc.
• Canada
• Food and Beverage Services
• 1 - 100 Employee
• Vice President, Sales & Marketing

  • Sep 2018 - Present

Self-employed
• Real Estate
• 1 - 100 Employee
• Independent Consultant

  • Jan 2018 - Aug 2018


Dr. Oetker Canada Ltd

• Canada
• Manufacturing
• 1 - 100 Employee

• Executive Head of Sales

  • Oct 2014 - Sep 2017

  Led the Canadian Sales organization for the Frozen and Ambient retail businesses, including Category Management, Retail Field Sales team and Trade Management and Administration, and owned the Broker Relationships. Highlights Include: Integrated the McCain pizza acquisition, which doubled the size of the Frozen Pizza business in 2015 Built a new Direct Sales force, transitioning 80% of the business in house from a broker model in 18 months Designed and executed the roll out of a dedicated Retail Team for our business through our broker partner, improving the measurements and results of our in store presence and display. Evolved the Category Management team, utilizing all customer specific and syndicated data to create category and shopper insights, increase share of voice, and drive sales, which resulted in securing formal Vendor Advisor roles with key customers. Collaborated cross functionally with Marketing, R&D and QA to develop Innovation to meet the evolving needs of the Category and Customer Show less



Post Foods

• United States
• Retail Groceries

• Director of Sales

  • May 2009 - Oct 2014

  DIRECTOR OF SALES (2011-2014) Led the Loblaw Companies Ltd., Costco, Sobeys, Target, Shoppers Drug Mart and Longo’s businesses. Drove sales and strategy at top customers, with LCL +8% and Costco +20% growth versus previous year (2013), in a declining category. Developed Private Label strategy and won $1.75MM in new business in 2014, a first for Post Foods. NATIONAL SALES MANAGER (2009-2011) - Led the Sales Strategy for Post Foods Canada Responsible for Sales Business Planning, Trade Spending Management, Category Management and Customer Marketing. Created the sales and trade spend strategy for the newly established Post Foods Canada, as it transitioned from Kraft Foods, and presented and trained broker network on new go to market strategy. Show less



Mars

• United States
• Design Services
• 1 - 100 Employee

• Director, Strategic Business Development, Pet & Food

  • 2006 - 2009

  Led the team responsible for Category Management, Customer & Trade Marketing, Sales Business Planning and Sales Administration for the Pet Food and Uncle Ben's business. Translated business and brand strategy into actionable sales and shopper marketing strategies, resulting in the overachievement of corporate sales plans, with growth exceeding 20% in 2008 Managed new product launch strategy, resulting in 2008 launches exceeding sales objectives by over 50% Developed great people, achieving top Sales results on Gallup Engagement survey in 2007 Show less



Loblaw Companies Limited

• Canada
• Retail
• 700 & Above Employee

• Senior Category Manager - National Grocery Sourcing & Procurement

  • 2003 - 2006

  Developed and executed National Category Strategy. Managed sales and profitability, determined listing base, selected vendors and items, and achieved trade spend budgets for a variety of Categories, including Pet, Paper, Sidedish, Pasta, Baking and Bulk Negotiated and managed costing and vendor programs, on a National and/or Regional level, increasing annual trade spend by vendors and/or reducing product costs for company Managed the creation, planning and launch of Private Label items, increasing Private Label sales penetration and profitability for the company Show less