Experience

Mario Camacho Foods

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Business Development Manager

  • Jan 2014 - Present

  Manage the MCF Portfolio of Brands. Develop and implement customer specific programs to grow top-line sales and revenue, meet bottom line profit goals. Develop Annual Operating Plans that meet or exceed MCF Strategic Plan growth targets. Develop and maintain strong relationships with assigned customers and brokers. Work closely with the VP of Retail Sales, Marketing and Logistics departments to develop efficient programs that control cost and return greater ROI. Review customer specific promotional programs of MCF branded products, to make sure they are meeting MCF and customer sales, profit and category development goals. Gain and maintain distribution of MCF branded and Private Label products throughout defined region. Work with broker and MCF administrative staff to clear deductions. Work directly with brokers to make sure they have the tools and training to meet and exceed their goals for revenue and margin growth. Prepare yearly case forecast and profit forecast. Construct business reviews with Nielsen data to outline objectives/goals for the category and marketing plans within the guidelines of MCF. Show less



Med Foods, Inc

• United States

• Midwest Regional Business Manager

  • Apr 2010 - Jan 2014

  • Manage the Med Foods Portfolio of Brands, including Olive Oil (Bertolli / Carapelli / Carbonell) and Rice in Food Distributors / Chain Grocery stores including Kroger, Supervalu and Meijer. • Execute company direction concerning pricing, inventory, brand management, promotional direction, Channel Specific Marketing and overall market execution. • Construct business reviews and marketing plans within the guidelines of Med Foods, Inc. • Expand Med Foods, Inc distribution with new item presentations. Show less



Lance, Inc

• United States
• Medical Practices

• Kroger National Account Manager

  • Mar 2003 - Apr 2010

   Manage the Lance network in all coordinated Kroger divisions and their execution and implementation of the Lance, Inc brand portfolio. Overall estimated volume responsibility near 15 million dollars for 2008 an increase from 4 million in 2003.  Execute company direction concerning pricing, inventory, brand management, promotional direction, wholesaler investments, channel specific marketing, and overall market execution.  Operate and manage monetary and promotional budgets in excess of $400,000 by brand to make greatest impact on respective markets.  Expand Lance distribution in new Kroger markets  Construct quarterly and annual business reviews with Kroger General Office & Divisions using Kroger scan data in conjunction with AC Nielsen to outline objectives and goals for the category. Show less



H. Dennert Dist of Northern KY

• Chain Account Manager

  • Apr 2002 - Mar 2003

   Responsible for the management of H. Dennert’s portfolio, specifically Miller & Coors Brewing Company, Heineken USA, along with 13 other manufactures of malt beverages, for major grocery chains & C-store chains that include Kroger, Meijer’s, Sam’s Club, Ameri-Stop, BP Oil & Speedway.  Made headquarter calls in aforementioned chains primarily dealing with business reviews, new product introductions, pricing, shelf management, and promotional calendars.  Adept at formulating presentations on Microsoft Word, Excel, and PowerPoint.  Category Manager for Rite Aid, Drug Emporium, Remeke & Ameri-Stop. Show less



Better Brands of Atlanta

• United States
• Machinery Manufacturing

• Chain Account Representative

  • Aug 1985 - Apr 2002

   Responsible for the management of Better Brands’ portfolio, specifically Miller Brewing Company, Heineken USA, along with other manufactures of malt beverages, for major grocery chains & C-store chains that include Kroger, Cub Foods, Sam’s Club, A&P, Racetrac, Circle K, Fitzgerald’s.  Made headquarter calls in aforementioned chains primarily dealing with business reviews, new product introductions, pricing, shelf management, and promotional calendars.  Adept at formulating presentations on Microsoft Word, Excel, and PowerPoint.  Category Manager for Cub Foods, A&P, Racetrac, Circle K, & Fitzgerald’s. Show less