Andy Robson
Research Director at Consumer Insight- Claim this Profile
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Bio
Experience
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Consumer Insight
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Business Consulting and Services
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1 - 100 Employee
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Research Director
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May 2014 - Present
Custom-designed Brand and Advertising Consultancy across different market sectors - developing bespoke methodologies to measure a client's brand objectives. Specializing in brand tracking and communications development - whether an overall assessment of the brand, through to understanding how each individual element of a brand's comms activity is helping to deliver the desired impact. Custom-designed Brand and Advertising Consultancy across different market sectors - developing bespoke methodologies to measure a client's brand objectives. Specializing in brand tracking and communications development - whether an overall assessment of the brand, through to understanding how each individual element of a brand's comms activity is helping to deliver the desired impact.
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Media and Marketing Representative
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Jan 2012 - Present
Creation of content for websites, local press publications and development of sponsorship connections with sponsors for RLS Cycling Club. Creation of content for websites, local press publications and development of sponsorship connections with sponsors for RLS Cycling Club.
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Account Insights Manager
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May 2004 - May 2014
Managing teams of researchers across various International FMCG and non FMCG accounts to deliver world class brand and adveristing consultancy. Managing teams of researchers across various International FMCG and non FMCG accounts to deliver world class brand and adveristing consultancy.
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Education
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University of Nottingham
French and Russian BA Hons, Foreign Languages and Literatures, General