Experience

Citizens of the Great Barrier Reef

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Founding CEO

  • Jan 2017 - Present

  Citizens of the Reef is a network engaging and inspiring people, organisations & industry to drive positive action for the Reef Citizens of the Reef is a network engaging and inspiring people, organisations & industry to drive positive action for the Reef



Circle Economy Foundation

• Netherlands
• Think Tanks
• 1 - 100 Employee

• CEO

  • 2015 - Jan 2017

  I led the team at Circle Economy in Amsterdam, developing the organisation into a thriving, globally recognised expert organisation in the practical and scaleable implementation of the circular economy. With a focus on digitisation, practical tools and focused programs in areas such as textiles, agriculture, construction , the cooperative social enterprise included partnerships with organisations such as Phillips, DHL, eBay, Accenture and cities such as Amsterdam and Glasgow as well institutions such as WEF and C40. Show less



Earth Hour Global

• Singapore
• Non-profit Organizations
• 1 - 100 Employee

• CEO and Co-founder Earth Hour

  • Nov 2006 - Sep 2014

  Achieved major environmental outcomes by mobilising hundreds of millions of citizens and companies as well as government locally and globally. Architect of structure, strategic direction and growth strategy for Earth Hour organisation, making it one of the fastest growing brands in the last decade. Established Earth Hour as one of the world’s fastest growing and broadest digital properties with a direct digital footprint of more than 400 million. Developed Earth Hour as one of the first open source global campaigns, designed to evolve into a global movement over the long term. Launched the first crowdfunding and crowdsourcing platform for the planet (Earth Hour Blue). Gained formal collaboration with some of the world’s leading digital and media organisations including Google, Naver, Facebook, Discovery, Marvel, Sony and Starcom. Led Earth Hour Global team of 20 and coordinated more than 160 country teams on 7 continents involving more than five hundred paid staff and thousands of project staff. Established Earth Hour as WWF’s largest campaign in history reaching more than 2 billion people and thousands of companies. Raised and managed finance to support core activities of Earth Hour Global. Developed finance and operational models for supporter countries to enable local delivery of the campaign. Awarded more than 20 international awards, including for 2014; Marketing Interactive PR Awards: Best PR Campaign - Gold Award Winner Best Digital Communication Strategy - Gold Award Winner Best Event-Led PR Campaign - Silver Award Winner Best Employee Engagement / Internal Communications - Silver Award Winner Best Digital PRWeek - Global Hall of Fame Clio Awards - Hall of Fame Previously awards including; Cannes Titanium Lion for Integrated Marketing, three Gold Lions and the Australian Banksia Gold Award for the Environment. Show less



WWF

• Switzerland
• Non-profit Organizations
• 700 & Above Employee

• Director of Communications

  • Nov 2002 - Nov 2007

  Responsible for campaigns, communication and brand for WWF in Australia - I worked on highly successful campaigns including establishing some of the world's largest marine Protected Areas in Southern Ocean and on the Great Barrier Reef, establishing large wildlife protection areas in Papua New Guinea and saving the Tarkine forest in Tasmania. I used the position to launch WWF's Earth Hour in 2007. Delivered a full internal and external re-branding of the organisation Implemented the adoption of digital and social media communication and a main stream media approach which established WWF Australia as the most successful country media operation in the global WWF organisation. Secured media and marketing partnerships that secured massive awareness for the organisations brands and campaigns leading to a number of world class conservation outcomes. Founded WWF’s Earth Hour in Sydney and exported it globally Show less



The Prince's Trust

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Senior Communications Manager - Special Projects and Events

  • Sep 1999 - Sep 2002

  Managed strategy and implementation of all communications and marketing for major concerts, campaigns, events and celebrity engagement. Established main stream public and media support for controversial issues such as support for young offenders. Organisational partnerships – created and managed media programs for major partnerships, such as Party in the Park and The English Premier League. Established the first cross organisation media partnership with EMAP media group building cross market promotion and fundraising partnerships with titles such as Elle, FHM and commercial radio outlets such as KISS FM. Established campaign partnerships with media outlets including the Mail and Sun newspapers. Established audience and fundraising targets for the media partnerships and establishing the Special Events team as cost neutral within three years. Show less



Prince's Trust International

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Communications Manager

  • 1999 - 2002