Contributing Writer

• Dec 2022 - Present

Research Lab Manager

• May 2022 - Present

Graduate Research Assistant

• Sep 2021 - May 2022

Director of Marketing

• Nov 2020 - Dec 2021

Directed press efforts for the first-ever animated series on suicide prevention, My Life is Worth Living, which was featured in USA Today, Teen Vogue, The Hill, Fox News, ABC, and other local media outlets. Directed press efforts for the first-ever animated series on suicide prevention, My Life is Worth Living, which was featured in USA Today, Teen Vogue, The Hill, Fox News, ABC, and other local media outlets.

Podcast Host

• Aug 2016 - Apr 2020

- Podcast mentioned by New York Times, Fox Business, ABC News, and other publications nationally. - Offered positive psychology-based consulting and workshops to build out positive organizational culture for Gathrd.co (Lehi, UT), Cotopaxi (SLC, UT), Pando Care Circle (Lehi, UT), SEC (Riyadh, Saudi Arabia), Lemonade Stand (Orem, UT), NES (Lehi, UT). - Special guest speaker for city libraries, men’s groups, podcasts, church groups, popular YouTube channels, and nationally broadcasted television stations to talk about the science of human flourishing. - Featured podcaster on Anchor.fm and host of a weekly podcast on the science of happiness with over 1,400 subscribers and over 80,000 downloads. Listen here: www.anchor.fm/morehappylife (or search for More Happy Life anywhere podcasts are found). - Produced video courses on improving life with science-backed principles of positive psychology based on the PERMA-V model of wellbeing. (see www.morehappylife.teachable.com) - Grew positive psychology-related Instagram Audience from 0 to 18,000+ followers (see www.instagram.com/morehappylife). - Completed Certificate in Applied Positive Psychology (CAPP) program through The Flourishing Center (2019) - Presented my research on mindfulness at the IPPA World Congress of Positive Psychology in Montreal in 2017. - #1 Positive Psychology Broadcaster on Periscope.tv. (2016). Show less

Chief Marketing Officer

• Jul 2019 - Feb 2020

○ Created company marketing strategy from scratch. ○ Directed original brand creation (chose name & directed graphic designer in logo mark design). ○ Grew email subscriber list from 0 to 30,000+ with automated welcome email drip campaigns. ○ Built and launched and search-engine optimized website. ○ Managed content team to populate blog with quality articles on subject matter. ○ Launched and grew Instagram account from 0 to 1800+ followers. ○ Built and optimized company Pinterest page. Show less

Social Media Influencer Outreach Program Manager

• Apr 2018 - Aug 2019

● Worked with Senior VP of Sales on Affiliate Pilot Program connecting social media influencers to distributors ● Directed 1000 Words speakers series, to attract social media influencers to deliver TED-like speeches to broaden brand affinity on social media and inspire young entrepreneurs and wellness advocates alike.● Created Social Selling model for wellness advocates to use social media to succeed in digital business.● Pitched and ran pilot for personality-based Machine-Learning-enhanced digital social prospecting tool. Show less

Senior Market Analyst

• Mar 2017 - Apr 2018

● Nu Skin clickstream data analytics Subject Matter Expert (300+ web properties) ○ SME for Adobe Analytics, Data Warehouse, Google Analytics 360, Google Data Studio.○ Trained South East Asia markets on Adobe Analytics.○ Managed analytic clickstream data tagging (DTM / GTM) for Nu Skin apps.● Co-managed global transition from Adobe Analytics to Google Analytics 360.○ Trained global markets on Google Analytics 360, Google Data Studio.● Won Nu Skin YouRev Q4 2017 idea challenge ($3000 prize) for digital affiliate program. Show less

Owner, Founder, Social Media Director, Writer

• Dec 2014 - Feb 2018

Launched a blog at the end of 2014 and generated over 6.4 million page views, promoting it to my Facebook page with 533,000+ followers with over 2 million organic impressions on peak weeks (765k on average weeks). I curate the most popular content for the LDS niche and promote it on my Facebook page driving millions of views, comments and interactions each week. Generated 22 million ad impressions since launch. Execute paid promotion to my audience for Mormon.org, LDS Living and other brands. Send weekly email newsletter to our 8,000 email subscribers. (25% overall open rate). Show less

Social Media Director, Digital Advertising Director

• Jan 2015 - Mar 2017

Used BuzzSumo / Google Analytics to create top-content reshare social media strategy. Grew Facebook page from 11,000 to 85,000+ page likes. Optimized Google Adsense, generating over $65,000 in ad revenue (43MM+ ad impressions). Built new ad management system back-end for Meridian Magazine display advertising. Managed sales, fulfillment and performance reporting for all digital advertising. Used BuzzSumo / Google Analytics to create top-content reshare social media strategy. Grew Facebook page from 11,000 to 85,000+ page likes. Optimized Google Adsense, generating over $65,000 in ad revenue (43MM+ ad impressions). Built new ad management system back-end for Meridian Magazine display advertising. Managed sales, fulfillment and performance reporting for all digital advertising.

Business Manager, Online Retail Marketer, Partner

• Oct 2013 - Mar 2017

I owned and managed MyQHealth.com, selling research-backed brain health supplements online. I created ads, managed all contracted employees: content creator, customer support rep, accountant, shipping. I managed marketing efforts on all fronts. My content marketing, affiliate marketing and display ads drove over $350,000 in sales. ($10,000+ retail product sales on first day). Orders from site to date: 3737 (5275 items sold). Launched educational content marketing strategy to nurture weekly email subscriber list. Show less

Owner, Senior Marketing Specialist

• Jun 2012 - Jul 2014

Built and search-engine-optimized business websites for a national clientele. Built and search-engine-optimized business websites for a national clientele.

SEO Strategist

• May 2011 - May 2012

Managed 100+ SEO and PPC and Google Maps clients. Executed organic keyword research of over a half-billion search engine queries, performed in-depth in-code website search-engine usability analyses, optimized hundreds of websites for Google search. Google web analytics expert. Formulated long-term search-marketing strategies for businesses. Optimized Google Maps listings for local brick-and-mortar businesses. Managed 100+ SEO and PPC and Google Maps clients. Executed organic keyword research of over a half-billion search engine queries, performed in-depth in-code website search-engine usability analyses, optimized hundreds of websites for Google search. Google web analytics expert. Formulated long-term search-marketing strategies for businesses. Optimized Google Maps listings for local brick-and-mortar businesses.

Merchant Analytics Consultant

• Mar 2011 - Jul 2011

Direct B2B sales and marketing of SaaS. Direct B2B sales and marketing of SaaS.

Research Tool Innovator, Academic Research Software Consultant, Web Designer

• Jan 2009 - Feb 2011

Developed the first web-standardized version of the Implicit Association Test (IAT) used by Stanford University, OSU, FSU, MSU, ASU and 23 other universities worldwide. Research using my IAT has been published in the Journal of Mindfulness (see publications below). Instructed professors, grad students and corporate executives in the design of their academic or business research using Qualtrics. Co-developed a Stroop Effect psychological measure template used for a University of Michigan master’s thesis. Designed survey templates (CSS and HTML) for Harvard, Yale, Stanford, MIT, UPenn (Wharton), ESPN, Verizon, Weather.com and others. Show less

Research Assistant

• Jan 2007 - Apr 2009

Assisted three different professors in the collection of data for academic research to be published in major journals. Presented research findings in multiple academic conferences. Assisted three different professors in the collection of data for academic research to be published in major journals. Presented research findings in multiple academic conferences.

Sales Team Leader

• 2007 - 2008

-3 Years of summer sales experience. -Team Generated over $420,000 in 4 months. -Personally generated over $60,000 in 4 months. -3 Years of summer sales experience. -Team Generated over $420,000 in 4 months. -Personally generated over $60,000 in 4 months.

MTC Spanish Teacher

• Jan 2006 - May 2007

Taught Spanish to missionaries preparing for voluntary service. Taught Spanish to missionaries preparing for voluntary service.