Experience

Hong Kong Metropolitan University

• Hong Kong
• Higher Education
• 500 - 600 Employee

• Industry Partnerships Manager

  • Jul 2023 - Present

  - Organize industry engagement activities to expand the University’s network of industry partners including corporates, industry associations, employer organizations, NGOs, etc. - Identify partnership opportunities, from placements for students to research and curriculum collaborations - Cultivate Entrepreneurship spirit in school via running various Innovation & Technology related programme - Organize industry engagement activities to expand the University’s network of industry partners including corporates, industry associations, employer organizations, NGOs, etc. - Identify partnership opportunities, from placements for students to research and curriculum collaborations - Cultivate Entrepreneurship spirit in school via running various Innovation & Technology related programme



Hong Kong Business Angel Network

• Hong Kong
• Investment Management

• Secretariat Office

  • Sep 2021 - Present

  - Co-partner with local trade bodies to promote HK Innovation & Technology ecosystem - Manage Investment Pitching activities, Investor Trainings, etc. - Arrange Directors and Committee regular meetings, Annual General Meeting - Perform day-to-day administrative and secretarial duties - Co-partner with local trade bodies to promote HK Innovation & Technology ecosystem - Manage Investment Pitching activities, Investor Trainings, etc. - Arrange Directors and Committee regular meetings, Annual General Meeting - Perform day-to-day administrative and secretarial duties



HKSTP - Hong Kong Science and Technology Parks Corporation

• Hong Kong
• IT Services and IT Consulting
• 400 - 500 Employee

• • May 2021 - Jun 2023

  - Develop storyline strategically to strengthen HKSTP’s reputation as the best investment place in Asia- Facilitate investment opportunities between investors & tech startups to successfully raised USD$6.4B in FY20-22- Work with PwC and other organizations in running periodical Fundraising Acceleration programs

• • Apr 2020 - Jun 2023

  - Create the best customer experience in organizing business & investment events, etc.- Lead and work closely with external & internal stakeholders to manage seminars, exhibitions, pitching competitions (incl. EPiC)



Hong Kong Disneyland

• Hong Kong
• Entertainment Providers
• 700 & Above Employee

• Marketing Manager, Event

  • Oct 2018 - Apr 2020

  - Lead project management of Marketing-driven events in-market and in-park - Ensure the project objective and marketing messaging is being translated into the event, reaching target consumer - Ensure executive excellence, by working closely with vendor on briefing, costing, scheduling and supervision - Manage cost and timeline to ensure event to be executed in an on-time and on-budget manner - Lead project management of Marketing-driven events in-market and in-park - Ensure the project objective and marketing messaging is being translated into the event, reaching target consumer - Ensure executive excellence, by working closely with vendor on briefing, costing, scheduling and supervision - Manage cost and timeline to ensure event to be executed in an on-time and on-budget manner



AVIAREPS Group

• Germany
• Advertising Services
• 200 - 300 Employee

• Trade & Investment Promotion Manager

  • Apr 2017 - Oct 2018

  - Organize travel missions, roadshows and other trade / leisure travel related activities - Dubai Exports (Government body) Account Manager to develop the sales and marketing channels - Manage administration and develop team for Hong Kong office - Prepare accounting reports and monitor the cash flow in a healthy status - Explore business opportunities in Tourism, Aviation and Trade Promotion sectors - Perform market research and proposal to pitch potential clients - Organize travel missions, roadshows and other trade / leisure travel related activities - Dubai Exports (Government body) Account Manager to develop the sales and marketing channels - Manage administration and develop team for Hong Kong office - Prepare accounting reports and monitor the cash flow in a healthy status - Explore business opportunities in Tourism, Aviation and Trade Promotion sectors - Perform market research and proposal to pitch potential clients



Dubai Industries & Exports

• United Arab Emirates
• International Trade and Development
• 1 - 100 Employee

• Export Development Manager

  • Apr 2017 - Oct 2018

  - Manage all activities related to the sales, marketing, operation of the office - Explore business opportunities for Dubai products & services in HK and Asia markets - Organize trade missions and investment road shows in order to promote Dubai export capabilities around the Asia - Promote the brand of Dubai in all aspects & via all channels - Prepare and monitor budgets and updates including annual business plan - Provide HK and China Export / Import regulations, Economic outlook, trends in regular basis - Work together with UAE companies in Trade Shows, Exhibitions, Trade Missions, and other promotion events Show less



Mattel Asia Pacific

• Hong Kong
• Consumer Goods
• 200 - 300 Employee

• Associate Manager, Live Events & Attractions - APAC

  • Jun 2016 - Feb 2017

  - Manage and Execute licensed events, attractions, entertainment centers across Asia Pacific - Liaise with potential licensees to increase the brand exposure and sales revenue - Work with regional and global team on brand franchise management strategy - Approve marketing materials for proper brand usage - Manage and Execute licensed events, attractions, entertainment centers across Asia Pacific - Liaise with potential licensees to increase the brand exposure and sales revenue - Work with regional and global team on brand franchise management strategy - Approve marketing materials for proper brand usage



Hong Kong Tourism Board

• Hong Kong
• Travel Arrangements
• 300 - 400 Employee

• Assistant Manager, Trade Marketing

  • Sep 2012 - Jun 2016

  Assistant Manager, Trade Services International (Business Development Division - Trade Marketing) - Plan, Manage and Implement effective trade activities such as fam, exhibition, networking activity - Establish strong communication with 13 overseas offices including Southeast Asia and North Asia, North America, Europe, Australia regions - Manage the revamp and promotion of B2B online marketplace in 15 markets - Formulate Marketing Communications plans - Analyze and feedback market intelligence, reports to formulate marketing strategies Show less



Penton Media Asia Ltd

• Marketing Manager

  • 2011 - 2012

  - Planned, Organized and Executed promotional activities for Natural Products Expo Asia and Nutracon Conference in HK - Prepared all kinds of marketing collaterals including website, e-newsletter, eDM, social media, brochure, etc. - Liaised with mass and trade media for show write-up, advertisement, onsite interview - Enhanced the quality and quantity of corresponding database - Ensured perfect onsite venue management and logistic arrangement - Planned, Organized and Executed promotional activities for Natural Products Expo Asia and Nutracon Conference in HK - Prepared all kinds of marketing collaterals including website, e-newsletter, eDM, social media, brochure, etc. - Liaised with mass and trade media for show write-up, advertisement, onsite interview - Enhanced the quality and quantity of corresponding database - Ensured perfect onsite venue management and logistic arrangement



The Adsale Group

• Hong Kong
• Events Services
• 1 - 100 Employee

• Senior Project Executive

  • 2009 - 2011

  - Renowned show organiser in HK & China, handling Marketing Communications for few trade shows in Dongguan, Beijing and Shanghai - Formulated and Controlled comprehensive advertising & promotional budget plans - Prepared Press Conference, Press Release & other online / offline promotional materials - Conducted telemarketing, direct mail and rival events visits to approach potential visitors - Liaised with trade associations, hotels and travel agencies to organize buyer groups - Renowned show organiser in HK & China, handling Marketing Communications for few trade shows in Dongguan, Beijing and Shanghai - Formulated and Controlled comprehensive advertising & promotional budget plans - Prepared Press Conference, Press Release & other online / offline promotional materials - Conducted telemarketing, direct mail and rival events visits to approach potential visitors - Liaised with trade associations, hotels and travel agencies to organize buyer groups