Experience

InnerFight
• United Arab Emirates
• Health, Wellness & Fitness
• 1 - 100 Employee
• Head of Operations & Performance Coach

  • Aug 2020 - Present


CrossFit Shapesmiths

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• General Manager

  • Jan 2016 - Mar 2019

  • Maintaining high levels of customer care, with a particular focus on building relationships within the community and ensuring that experience delivered is consistently first class • Designing and promoting activities to meet customer demand and generate revenue. Delivering some fitness training or coaching in sports activities in line with targets set. 18 hours of coaching weekly. • Lead, manage and up skill the full time and part time coaches while ensuring that they continue to further their education and skill set in their own time through quarterly development sessions • Using advanced management information to improve provision and timetables and cope with fluctuations in demand. Currently manage 165 classes a week. • Managing maintenance, repairs and cleaning whilst also carrying out health and safety checks on the equipment and site daily



Fitness First UK

• United Kingdom
• Wellness and Fitness Services
• 200 - 300 Employee

• UK Corporate Wellness Manager & LN&WE Regional Member Experience Manager

  • Jun 2015 - Jan 2017

  As Regional Member Experience Manager, I am required to support and inspire all aspects of service delivery across 9 clubs with 25,000+ members and 350+ employees in London City & West. Primary focus areas include joining and departure experience, programme delivery, member interaction, and team selection & development, in a region that makes £4m profit. This role is new to the business (introduced in July 2015) but is already impacting the quality and consistency of member experience, helping to drive visitation and retention.

• Baker Street General Manager

  • Dec 2015 - May 2016

  As General Manager I am responsible for the day to day running of the club and accountable for staff management and overseeing operational tasks successfully whilst taking a positive approach to change and development.I engage, inspire and develop my team to support members and their colleagues to achieve their health and fitness goals in an inspiring and safe environment. I am also responsible for the growth of membership, revenue and profitability of the business whilst delivering an exceptional customer service experience and being passionate about working in an environment that constantly strives to improve peoples’ lives.Other key responsibilities include: • Proactively attract, recruit and retain talent in your club through using proven people management experience • Coach and mentor employees to enable them to reach their potential and deliver results • Drive an outstanding member and guest experience in club, focusing on member interactions • Implement business plans to achieve total revenue targets and maximise controllable profits in the club • Achieve the budgeted Net Member Movement monthly and yearly in line with budgets • Achieve all incremental revenue lines of budgeted PoS revenue • To ensure brand standards are delivered and club maintenance is managed • To engage local community



Fitness First

• United Kingdom
• Health, Wellness & Fitness

• Health & Fitness Manager

  • Aug 2012 - Jun 2015

  Responsible for driving the fitness product throughout the gym floor, through member interactions, effectively managing the fitness teams and motivating the self employed Personal Trainers in the club. To be the members and my teams greatest supporter. Drive personal training revenue through the recruitment of quality trainers who embody the winning ways and ensure our members get the support they need. Supporting the club’s General Manager in ensuring that all Health & Safety checks are completed as required and that our team has had the training required to run a safe and professional environment for our staff and members. Work in partnership with the club’s Sales Team Leader to run Corporate events such as Wellness Days, Fitzrovia Partnership, Awareness days and team building events that support our community and showcase just how much much we have raised the bar. Achievements FLAME awards Finalists 2014 for Health Club of the Year - Multi use site. Selected for the HOD to Future Leaders program. Key participant in a number of video and photo shoots for Fitness First’s rebranding with images being used for internal and external marketing on a global scale.



Exercise Lifestyle & Adventure

• United Kingdom

• Personal Trainer

  • May 2011 - Mar 2015

  Responsible for driving the fitness product throughout the gym floor, through member interactions, effectively managing the fitness teams and motivating the self employed Personal Trainers in the club. To be the members and my teams greatest supporter. Drive personal training revenue through the recruitment of quality training who embody the winning ways and ensure our members get the support they need. Supporting the club’s General Manager in ensuring that all Health & Safety checks are completed as required and that our team has had the training required to run a safe and professional environment for our staff and members. Coordination and delivery of the studio timetable. Achievements Finished 3rd in the 2012 FitBrit challenge and was the only staff member to make it to the finals. Supported the rebranding of Fitness First by taking part in the Values workshop which brought about the Winning Ways. Key involvement and input into the installation of startrac equipment. Took part in The 3 Peaks Challenge with 5 of the clubs members for charity in 2013.



Athletic Squared

• United States
• Wellness and Fitness Services

• Sales Manager

  • Oct 2011 - Apr 2012

  Planned and executed sales campaigns to achieve monthly sales targets in line with the business objectives. Ensured that the sales goals are in line with the people centric approach in order to maximise the member retention and that the members achieve their goals and the club becomes a home away from home. Rebuild relationships with the community. Planned and executed sales campaigns to achieve monthly sales targets in line with the business objectives. Ensured that the sales goals are in line with the people centric approach in order to maximise the member retention and that the members achieve their goals and the club becomes a home away from home. Rebuild relationships with the community.


Fairmont St Andrews
• United Kingdom
• Hospitality
• 1 - 100 Employee
• Spa Membership Manager

  • Aug 2008 - Jun 2010