Experience

ONELIVE

• United States
• Internet Publishing
• 1 - 100 Employee

• Head of Artist Services

  • Feb 2014 - Present

  ONELIVE empowers brand leaders with shipping and ecommerce technologies. These technologies and our managed services have earned the trust of the biggest brands in fashion, sports, and entertainment because we provide reliability, innovation and results. Email me at andy.martel@onelive.com • Manage client relationships • Direct and coordinate the design and launch for client websites and webstores • Manage Fan Club/Community programs • Develop, implement and manage VIP ticketing programs • Business Development Show less



Paid, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr. Director, Talent and Client Relations

  • Jun 2006 - Jan 2014

  • Manage client relationships including: Aerosmith, Cheap Trick, DOWN, The Moody Blues, Mötley Crüe, Global Merchandising Services, Inc., Return To Forever, among others • Assist with new business development • Direct and coordinate the design and launch for client websites and webstores including: Aerosmith, DOWN, Alice Cooper, Iron Maiden, Motörhead, Slash, among others • Budget, develop and manage VIP Experience Ticketing programs, globally, generating multi-millions of dollars in revenue • Design, coordinate and delegate marketing initiatives/campaigns for merchandise, VIP Experience Ticketing Programs, and various client projects • Build cross promotions and partnerships with major brands • Manage and create fan loyalty programs through content management and delivery, customer service support/response, social media marketing/management • Co-manage all aspects of the world-renowned A Cappella group, Rockapella including: organizing tours, tour management, set-up, release and marketing of new albums and products • Manage, coordinate and motivate staff throughout all departments on various initiatives including marketing campaigns, VIP Experience Ticketing campaigns, content management, etc. • Associate Producer and Production Assistant for numerous video and film related projects including live concerts, TV commercials and web related content Show less



PKA Management

• Artist Management/Office Manager

  • 2002 - 2006

  Executive Assistant and Co-manager • Managed all facets of daily office operations including accounts payable and receivable • Coordinated and Co-managed projects for clients including DMC (of Run DMC) Checks, Thugs and Rock & Roll album release, numerous Aerosmith video projects/releases including Rockin’ the Join and You Gotta Move. • Co-managed the world-renowned A Cappella group, Rockapella Executive Assistant and Co-manager • Managed all facets of daily office operations including accounts payable and receivable • Coordinated and Co-managed projects for clients including DMC (of Run DMC) Checks, Thugs and Rock & Roll album release, numerous Aerosmith video projects/releases including Rockin’ the Join and You Gotta Move. • Co-managed the world-renowned A Cappella group, Rockapella



Elektra

• Northeast

• Marketing Coordinator

  • 2001 - 2002

  • Coordinated with national sales staff on album releases through point-of-purchase programs, record retail store marketing and lifestyle marketing • Created Value-Added promotions and contests with record retailers • Integrated with WEA (distribution) on various new release programs and initiatives including advertising campaigns, in-store appearances, etc. • Coordinated with national sales staff on album releases through point-of-purchase programs, record retail store marketing and lifestyle marketing • Created Value-Added promotions and contests with record retailers • Integrated with WEA (distribution) on various new release programs and initiatives including advertising campaigns, in-store appearances, etc.



BMG

• Boston (Northeast)

• College Marketing Rep

  • 1998 - 2001

  • Initiated and created marketing programs for developing artists at: point-of-purchase locations (record retail stores), lifestyle stores, and college markets (radio, print, etc.) • Set up interviews with artists for print and radio outlets • Serviced college radio with new releases • Conducted Grass Roots marketing campaigns to support developing artists • Initiated and created marketing programs for developing artists at: point-of-purchase locations (record retail stores), lifestyle stores, and college markets (radio, print, etc.) • Set up interviews with artists for print and radio outlets • Serviced college radio with new releases • Conducted Grass Roots marketing campaigns to support developing artists