Andy Longley

Co-Founder & CEO at coachup.academy
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(386) 825-5501
Location
New Zealand, NZ

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Experience

    • New Zealand
    • Sports and Recreation Instruction
    • 1 - 100 Employee
    • Co-Founder & CEO
      • Jan 2022 - Present

      London Area, United Kingdom WE EQUIP COACHES WITH THE NEUROSCIENCE OF HIGH-PERFORMING TEAMS. OUR MISSION: We believe sports has the power to make change lives for the better and understand that better coaches means better teams, and better teams makes for a better world. A world where through building sports teams that collaborate, are inclusive and perform better, we can positively impact social relationships both in and out of sports. coachup brings the science of teams to life through proprietary… Show more WE EQUIP COACHES WITH THE NEUROSCIENCE OF HIGH-PERFORMING TEAMS. OUR MISSION: We believe sports has the power to make change lives for the better and understand that better coaches means better teams, and better teams makes for a better world. A world where through building sports teams that collaborate, are inclusive and perform better, we can positively impact social relationships both in and out of sports. coachup brings the science of teams to life through proprietary diagnostic assessments, practical exercises for coaches, a book written just for sport coaches & expert training courses and masterclasses. All based on the latest applied neuroscience. THE PROBLEM WE ARE SOLVING: Coaches make or break the performance of sports teams, however are rarely equipped with the latest behavioral science to apply into their coaching. Existing coaching qualifications focus mainly on the physical, and technical side of team performance. Most coaches are not taught the SOCIAL pillar which offers the keys to team dynamics and high performance. This is where coachup come in. Our expertise in creating high-performing team using applied neuroscience has been proven in the business and operational team environments, now we want to support sport coaches create high-performance environments for their players. This starts and finishes with having the right social environment in your team, so that your players are engaged, motivated, connected, performing and having fun! Show less

    • Germany
    • Human Resources
    • Founder & Managing Director
      • Jan 2021 - Present

      Berlin, Germany Psych-io is a boutique leadership, training and culture consultancy that's here to help you develop your people to meet your ever changing business needs. We bring deep expertise from psychology and neuroscience to help you create the perfect environment that engages, motivates and inspires your people. Psych-io believes in going beyond talent, and knows that every person and team can enhance their performance through guided development towards the creation of high-performance… Show more Psych-io is a boutique leadership, training and culture consultancy that's here to help you develop your people to meet your ever changing business needs. We bring deep expertise from psychology and neuroscience to help you create the perfect environment that engages, motivates and inspires your people. Psych-io believes in going beyond talent, and knows that every person and team can enhance their performance through guided development towards the creation of high-performance habits. We lead with the science, but focus on creating measurable and practical impact at all levels of an organisation. We can support both your INDIVIDUAL LEADERS and TEAMS through offering high-performance bespoke coaching & training to introduce the habits and practices used across some of the worlds best teams ranging from elite military teams, to hyper-growth founder teams, to championship winning sports teams. As part of our development solutions we have world class recorded TRAINING-ON-DEMAND available to support you to develop your people collectively, quickly and cost-effectively. These unique training programs are delivered in a recorded webinar format, with in-built practical activities to embed the learning whilst having fun. All training programs include clear participant instructions, pre-watches, workbooks & post training activities to bring the insights to life on the job. The currently available training courses include: • Giving & Receiving Effective Feedback • Setting Stretch Goals • Co-creating Aligned Performance Expectations We can support your ORGANISATION from advising on the creation or refinement of your people development practices. We would be excited to support you in the creation of your organisational values, performance management and development, learning and leadership development, executive assessment, team effectiveness, inclusive cultures, and culture change. Show less

    • Sweden
    • Media Production
    • 1 - 100 Employee
    • Brainz Magazine Executive Contributor & Author
      • Aug 2022 - Present

      Stockholm City, Stockholm County, Sweden Andy works for Brainz magazine as an expert commentator and author on leadership and entrepreneurship. Brainz is a global digital magazine focusing on exclusive interviews, articles and information on entrepreneurship, personal development, leadership and lifestyle. Brainz's mission is to advocate for people's happiness and success by providing consumers with content that inspires, motivates and provides the answers they seek.

    • United Kingdom
    • Business Consulting and Services
    • Co-founder & Board member
      • Dec 2020 - Present

      Berlin, Germany teamup∞ are a boutique leadership and team development consultancy start-up who believe to their core that by focusing on enhancing the team environment, organisations have the ability to dramatically impact performance, belonging, well-being and fun. teamup have created their own proprietary model for high performing teams. The model is based exclusively on the application of the latest neuroscience towards collaboration and collective intelligence. They believe that there are six… Show more teamup∞ are a boutique leadership and team development consultancy start-up who believe to their core that by focusing on enhancing the team environment, organisations have the ability to dramatically impact performance, belonging, well-being and fun. teamup have created their own proprietary model for high performing teams. The model is based exclusively on the application of the latest neuroscience towards collaboration and collective intelligence. They believe that there are six ongoing roles needed to build a high performing team, and teamup have developed proprietary diagnostic assessments for assessing either the team's own effectiveness, or how a leader creates a high performing environment for their team. teamup are headquartered in London, but with an eco-system of global associates to be able to draw from truly diverse skillsets and profiles to best meet an organisation's needs. Their network have delivered coaching and development programs in over 60 countries across 6 continents. Within their affiliate network they have faculty on the ground (or virtually) in all continents, supported by world-class project management who make working with us as effortless as it should be. They strive to bring the personalisation of a leadership and team development boutique, while understanding the importance and requirements of international scale. Show less

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Professional Speaking Engagements
      • Apr 2013 - Present

      I would love to share with you some keynote topics I specialize in. These keynotes can be delivered from the position of industry thought leader, or customized to suit your unique needs: * Creating high performing teams - sports, business or operational teams * Psychological safety * The neuroscience of inclusion * Team leadership * Creating a performance culture * Creating an innovation culture * Bringing the lessons from elite sports to business * Leadership… Show more I would love to share with you some keynote topics I specialize in. These keynotes can be delivered from the position of industry thought leader, or customized to suit your unique needs: * Creating high performing teams - sports, business or operational teams * Psychological safety * The neuroscience of inclusion * Team leadership * Creating a performance culture * Creating an innovation culture * Bringing the lessons from elite sports to business * Leadership development * Lessons from a year as a United nations Peacekeeper Show less

    • Germany
    • Retail
    • 1 - 100 Employee
    • Director of Performance & Growth
      • Mar 2020 - Dec 2020

      Berlin, Germany Leading the people development for Zalando which is focused on creating a culture and environment where all employees have access to both formal and informal growth opportunities. Leading the Learning & Leadership Development, Career Frameworks, Talent Practices and Organisational Effectiveness teams across Zalando. Responsible for creating and shaping the internal development ecosystem which includes development programs, learning content, team effectiveness, change management… Show more Leading the people development for Zalando which is focused on creating a culture and environment where all employees have access to both formal and informal growth opportunities. Leading the Learning & Leadership Development, Career Frameworks, Talent Practices and Organisational Effectiveness teams across Zalando. Responsible for creating and shaping the internal development ecosystem which includes development programs, learning content, team effectiveness, change management, organisational design, talent reviews, succession management, promotion criteria, executive assessment & development & talent mobility. Show less

    • Germany
    • Sporting Goods
    • 700 & Above Employee
    • Global Senior Director of Talent - adidas Sales & Brands
      • Apr 2018 - Mar 2020

      Herzogenaurach Leading an international and geographically dispersed team to support the global business by developing and executing a consistent talent and people strategy. I support the global business functions which are primarily located in Germany, Shanghai, USA and Amsterdam. However, I am also responsible to lead the talent approach for three of our 6 markets including Latin America, Russia, and the MENA region. In order to do this effectively, I proactively lead a team of 26 talent professionals… Show more Leading an international and geographically dispersed team to support the global business by developing and executing a consistent talent and people strategy. I support the global business functions which are primarily located in Germany, Shanghai, USA and Amsterdam. However, I am also responsible to lead the talent approach for three of our 6 markets including Latin America, Russia, and the MENA region. In order to do this effectively, I proactively lead a team of 26 talent professionals globally to provide a consistent talent service to the business. Our key focus areas include succession planning, talent development, development for our executive leaders, strategic workforce planning, accelerating our leadership capabilities across adidas and Reebok, and strengthening our culture and employee engagement. Key Achievements: - Lead the implementation of a first global succession process for all executive roles - Achieved an organizational first of formal cross-functional succession planning across the commercial business areas - Exceeded all 2018 strategic objectives relating to SWP, performance development, succession planning, TA and leadership development

    • Global Director of Talent - adidas Brands
      • Mar 2017 - Apr 2018

      Herzogenaurach, Bavaria, Germany Leading a team to support the global business by delivering core and bespoke talent solutions aligned to the global talent strategy. Acting as the business partner to the adidas Brands' HR and leadership teams for all talent programs and initiatives. Collaborating with the talent partnering team to drive best in class talent solutions which are both integrated and aligned across functions and locations. Ambassador for the global talent strategy to nurture positive cultural change across adidas.… Show more Leading a team to support the global business by delivering core and bespoke talent solutions aligned to the global talent strategy. Acting as the business partner to the adidas Brands' HR and leadership teams for all talent programs and initiatives. Collaborating with the talent partnering team to drive best in class talent solutions which are both integrated and aligned across functions and locations. Ambassador for the global talent strategy to nurture positive cultural change across adidas. Key focus areas include succession planning, development for our executive leaders, strategic workforce management, accelerating our leadership capabilities across adidas and Reebok, and driving our cultural evolution. Key Achievements: - Delivered integrated talent management across the employee life-cycle including clear red-thread in the eyes of the consumer across all talent programs and products - Developed both an internal and external talent pool for all senior roles in my talent organization

    • United Arab Emirates
    • Airlines and Aviation
    • 700 & Above Employee
    • Head of Recruitment - Flight Operations (Pilots)
      • Jun 2015 - Mar 2017

      United Arab Emirates Leading a team of recruitment professionals to attract, assess, and select international pilots for the rapidly increasing number of roles. Responsible for attraction and sourcing strategies, candidate management, and assessment centre design and facilitation. Emirates is an organization which has a strong emphasis on the brand being incorporated in all aspects of business. This requires a particular focus on the employer value proposition being aligned in all recruitment activities… Show more Leading a team of recruitment professionals to attract, assess, and select international pilots for the rapidly increasing number of roles. Responsible for attraction and sourcing strategies, candidate management, and assessment centre design and facilitation. Emirates is an organization which has a strong emphasis on the brand being incorporated in all aspects of business. This requires a particular focus on the employer value proposition being aligned in all recruitment activities, and maintaining a strong candidate management focus both throughout the recruitment process and use of social media. Demonstrating a commitment to both performance and reporting metrics through the implementation and utilization of data mining in order to drive smarter business decisions. Key Achievements: - Led the implementation of a new recruitment model designed for Emirates. - Led the full redesign and implementation of a new recruitment methodology focusing on better pre-screening and an improved candidate experience for pilots. - Project managed the technological stream of a HR wide transformation resulting in significant cost savings and process improvements.

    • Senior Performance Psychologist
      • Feb 2014 - Jun 2015

      Dubai, United Arab Emirates Working as a senior performance psychologist within the Emirates Performance Psychology Group. Responsible for the selection and assessment of a variety of key roles within Emirates Airlines and dnata including pilots, engineers and corporate services. Utilise a wide array of psychometric assessments for the profiling of individuals in both a developmental and assessment capacity. Support the business using organisational development initiatives such as executive coaching, change… Show more Working as a senior performance psychologist within the Emirates Performance Psychology Group. Responsible for the selection and assessment of a variety of key roles within Emirates Airlines and dnata including pilots, engineers and corporate services. Utilise a wide array of psychometric assessments for the profiling of individuals in both a developmental and assessment capacity. Support the business using organisational development initiatives such as executive coaching, change management, leadership development, employee engagement, and talent management. Key Achievements: - Led the development of a customized psychometric assessment used for Cabin Crew recruitment. - Led the IT integration project to merge different HR systems and enable better analytics. - Worked as an executive coach for senior members of the organization. - Supported a large part of the business with change management initiatives including training to business leaders on how to 'lead through change'.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Executive Consultant
      • Apr 2013 - Feb 2014

      Auckland, New Zealand Responsible for providing tailored management consulting solutions to client organisations in a broad range of areas. My areas of expertise include employee engagement, diversity & inclusion, organisational research, psychometrics, 360s, executive coaching, leadership development, learning and development, mentoring, talent assessment & management, selection & assessment, and performance management. I strive to develop and maintain positive client partnerships to enhance organizational… Show more Responsible for providing tailored management consulting solutions to client organisations in a broad range of areas. My areas of expertise include employee engagement, diversity & inclusion, organisational research, psychometrics, 360s, executive coaching, leadership development, learning and development, mentoring, talent assessment & management, selection & assessment, and performance management. I strive to develop and maintain positive client partnerships to enhance organizational capabilities, while designing bespoke HR programs and initiatives. Key Achievements: - Led a research based ELT development initiative to improve team cohesion & performance - Worked as an executive coach with a chief executive - Managed a large portfolio of businesses to build both revenue and client relationships - Led the building of an individual development report to be used in current L & D systems based on existing employee engagement data - Participated in an organisation wide diversity & inclusion strategic audit including key recommendations and focus areas Show less

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • Organisational Development Manager
      • Aug 2012 - Mar 2013

      Auckland Develop strategic frameworks to drive organisational effectiveness in the areas of capability, change and culture. Design and programme management of OD initiatives including employee engagement, diversity & inclusion, coaching, mentoring, leadership, talent, and psychometric assessments. Provides input to the business HR teams on specific areas of expertise and effectively partners with HR and business colleagues across Telecom to increase organisational effectiveness. Key… Show more Develop strategic frameworks to drive organisational effectiveness in the areas of capability, change and culture. Design and programme management of OD initiatives including employee engagement, diversity & inclusion, coaching, mentoring, leadership, talent, and psychometric assessments. Provides input to the business HR teams on specific areas of expertise and effectively partners with HR and business colleagues across Telecom to increase organisational effectiveness. Key Achievements: - Drove the implementation of an internally run employee engagement survey including post survey action planning - Led the development of an IT Talent Assessment tool which combined data from multiple sources into a master talent base - Managed the talent identification program and facilitated the talent mapping and succession planning across the business - Developed a recording metric for diversity data for all employees including relevant training in order to drive key initiatives for maximizing diversity potential and representation Show less

    • Armed Forces
    • 1 - 100 Employee
    • Organisational Psychologist
      • Feb 2006 - Aug 2012

      New Zealand The Royal New Zealand Navy is responsible for the maritime defence of New Zealand and its interests. As an Industrial/Organisational Psychologist (Specialist Officer) I partnered with the wider organisation to deliver people strategy, capability and sustainability. I was responsible for assessment and selection, organisational research, training development and implementation, performance management, and deployment related support. This role also required the provision of specialist HR advice… Show more The Royal New Zealand Navy is responsible for the maritime defence of New Zealand and its interests. As an Industrial/Organisational Psychologist (Specialist Officer) I partnered with the wider organisation to deliver people strategy, capability and sustainability. I was responsible for assessment and selection, organisational research, training development and implementation, performance management, and deployment related support. This role also required the provision of specialist HR advice to senior leadership, including areas such as organisational culture, competency framework development, and negotiation skills. Key Achievements: - Redeveloped a specialist assessment center to change it from competency based to exercise based selection - Worked as an executive coach with a senior leader to drive improved effectiveness - Qualified as one of only two organisation wide trainers in negotiation and persuasion skills Show less

    • United States
    • International Affairs
    • Peacekeeper
      • Apr 2011 - Nov 2011

      Lebanon I was employed to work as a UN Peacekeeper for Observer Group Lebanon, under the control of the United Nations Truce Supervision Organisation (UNTSO). The area of operations for UNTSO was in Lebanon, Israel, Syria, Jordan and Egypt. I was a member of a multinational team of unarmed military officers who were responsible for observing the ‘blue line’ (demarcation line) between Lebanon and Israel. The daily activities involved monitoring the movements of military forces close to the ‘blue line’… Show more I was employed to work as a UN Peacekeeper for Observer Group Lebanon, under the control of the United Nations Truce Supervision Organisation (UNTSO). The area of operations for UNTSO was in Lebanon, Israel, Syria, Jordan and Egypt. I was a member of a multinational team of unarmed military officers who were responsible for observing the ‘blue line’ (demarcation line) between Lebanon and Israel. The daily activities involved monitoring the movements of military forces close to the ‘blue line’, patrolling the area by vehicle and foot, reporting on activities of operational interest, and meeting with village leaders to gain information whilst determining the relevant security threats in the area. I was also involved in implementing OD functions such as team building activities, performance improvement, training program facilitation and design, and liaising with other external agencies.

    • Peacekeeper
      • Oct 2010 - Apr 2011

      Syria I was employed as a UN Peacekeeper operating within the UN Truce Supervision Organisation (UNTSO) in Syria. I was based in both Damascus and the Golan Heights and this job involved being responsible for patrolling the area of operations, inspecting Syrian Army positions, monitoring both military and civilian movements, and liaising with the local population to gain intelligence and determine any credible security threats. I was also involved in developing training plans, coordinating the… Show more I was employed as a UN Peacekeeper operating within the UN Truce Supervision Organisation (UNTSO) in Syria. I was based in both Damascus and the Golan Heights and this job involved being responsible for patrolling the area of operations, inspecting Syrian Army positions, monitoring both military and civilian movements, and liaising with the local population to gain intelligence and determine any credible security threats. I was also involved in developing training plans, coordinating the logistical and procurement functions, and facilitating the international border crossings with the Syrian Police on behalf of the UN organisation.

Education

  • University of Canterbury
    MSc (First Class Honours), Applied Psychology
    2004 - 2005
  • University of Canterbury
    BA, Psychology
    1997 - 2000
  • NZ Psychology Board
    Professional Registration, General Psychology Scope
    2006 - 2014

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