Experience

Flower Chimp

• Manufacturing
• 1 - 100 Employee

• Head of Brand & Design

  • Jan 2020 - Present

  LIMITLESS TECHNOLOGY is a fast paced internet holding company with a track record of launching and scaling profitable & vertically integrated e-commerce brands across Southeast Asia. With over 60 team members located in Kuala Lumpur & Manila, the Company rapidly drives the growth of currently brands actively in 5 markets and constantly seek to improve customer experience and conversion rates. • Managing an inhouse creative team• FLOWERCHIMP rebrand• Created 2 new brands - CAKERUSH & LYLA• Developed brand & logo guidelines• Art Direction & Brand Awareness• New Collection & Product Development• Key Visuals + Product Staging + Photography Direction• Packaging Design• Creative UI development [ Shopify Platforms ]• Copywriting & Web Content Curation• Liason with Print Professionals



CakeRush

• Head of Brand & Design

  • Jan 2020 - Present



Althea inc.

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Creative Director

  • Oct 2018 - Jan 2020

  ALTHEA is a Korea based e-commerce company that exports and sells cosmetics & beauty products to Southeast Asia. Launched in July 2015, ALTHEA aims to take advantage of the popularity of K-Trend, selling to consumers in Indonesia, Malaysia, Singapore and Philippines and Thailand. ALTHEA also carries its own label products “ALTHEA Exclusives” & “A.Bloom”.• Manage & Develop Internal Creative Team• Website & Mobile UI & UX [ Design, Wireframe, Monitoring ]• Overseeing New Shopify Website Migration & Drobile App Development• Digital Marketing + Promotions + Monthly Campaigns • Product Staging & Photography [ Web, App, Social Media & Blog ]• Creative Direction & Storyboarding [ All Visuals & Product Videos ]• Copywriting & Content Curation• New Product Design & Campaign Development & Collaborations• Packaging & Print Media• Liason with Print Professionals & Agencies



Hermo Creative S/B

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Art Director

  • Oct 2017 - Oct 2018

  HERMO is one of the top 5 most popular e-commerce brands in Malaysia, selling beauty products from all around the world, with ambitions in moving towards being corporate. Headhunted for the role of Art Director, I took up the challenge to lead a team of 8 graphic designers & video producers with intention to uplift the brand to another level to match industrial standards and at the same time ensuring my team delivers their tasks on time and troubleshoot whenever necessary. The following are some of my current roles and responsibilities -• Website & App Design + Optimization• Online Campaigns & Promotions• Digital Wireframe Reviews ( Marketing + UI & UX Team )• Adhocs & Troubleshooting• Copywriting & Content Management• Content Curation + Planning ( Editorial, Social Media & eDM )• Art direction & Storyboarding• Print Media & Videos - Concept, Design & Development• Corporate Identity & Brand Guide Development• Liason with Event & Print Professionals



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Digital Development Support Manager

  • Oct 2011 - Oct 2017

  Unilever has developed a direct selling arm in Thailand (Unilever Network) for over 14 years. Headhunted for the role of Communication & Events Manager when they first launched the brand in Malaysia over 5 years ago. Currently, I am on international assignment with Unilever Thailand, doing digital marketing with the local Brand Development team. My role is to ensure timely execution of quality work and uphold the brand & Corporate CI. Here are some of my job priorities -• Website & Mobile UI Design + UX Monitoring• Promotions & Campaigns • Content Curation & Planning - Editorial, Social Media & eDM• Online Consumer Interactivity & Troubleshooting• Graphic Design Lead• Art Direction & Storyboarding• Print Media & Videos - Concept, Design & Development• Brand Imaging - On & Offline• New Product Design Development• Corporate Identity & Brand Guide Development• New Product Launch, Events & Exhibit Design• Liaison Design Agencies, Event & Print ProfessionalsPretty much a "One Stop Station" for everything that involves communication design. I have also coordinated incentive trips to Shanghai, Taiwan, Japan, United Kingdom and Thailand for the Company too.



Agel Enterprises

• Marketing Communication Executive & Manager

  • 2009 - 2011

  AGEL is a directing selling company from Utah, USA, that produces health supplement products using the latest gel suspension technology. My job was to support both the local Country Head & Sales Director in their marketing strategies through the execution of the following -• Local Website UI - Design• Printed Materials - Design & Development• Online & Offline Content Management & Updates• Nationwide Event & Roadshow Coordination• Marketing & Brand Imaging• Graphic Design• Liaison Event , Print Professionals & Web Designer



Fuji Signcrafts

• Singapore
• Construction
• 1 - 100 Employee

• Project Assistant & Lead Graphic Designer

  • 2006 - 2009

  Fuji Signcraft is the leading signage Company in Singapore, operating for over 25 years. The Company covers numerous nationwide environmental graphic designs for Singapore Tourism Board (STB), Singapore National Parks (SNP), Singapore Changi Airports (Terminal 1, 2 & 3), Sentosa Singapore, Singapore Art Museums, Jurong Bird Park, Singapore Zoological Garden, shopping malls, condominiums & many more. Developing proposals & pitching projects were part of the deal too. Deadlines were extremely challenging which developed my patience and ability to multitask. Acquired substantial knowledge in raw materials, production techniques, wayfinding strategies, etc. Indeed a privilege to have designed various applications for most of the tourist attractions in Singapore.