Experience

Robinson Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Sep 2016 - Present

  Tupelo, MS • Formulate basic layout design, visual aspect or presentation approach for advertising and media campaign material • Manage accounts and creative projects within budget and scheduling requirements • Collaborate with other staff members in order to create original content and consistent brand direction and design across all client platforms • Review and approve proofs of printed copy and art



Hancock Fabrics

• United States
• Retail
• 200 - 300 Employee

• Senior Director of Marketing

  • Dec 2014 - May 2016

  Baldwyn, MS • Provided leadership to the marketing team • Managed Hancock Fabrics marketing, advertising projects and initiatives from conception through implementation • Responsible for a staff of 8 employees which included print artists, digital artists, photographer, social media coordinator, traffic manager, and marketing coordinator • Monitored and recorded competitor’s products, sales, and marketing activities • Communicated company themes and messages to both internal and external… Show more • Provided leadership to the marketing team • Managed Hancock Fabrics marketing, advertising projects and initiatives from conception through implementation • Responsible for a staff of 8 employees which included print artists, digital artists, photographer, social media coordinator, traffic manager, and marketing coordinator • Monitored and recorded competitor’s products, sales, and marketing activities • Communicated company themes and messages to both internal and external audiences via direct mail, national print campaigns, and social media • Restructured marketing department which resulted in improved department production and efficiency • Developed and implemented social media strategy

• Director of Marketing

  • Oct 2011 - Nov 2014

  Baldwyn, MS • Managed marketing budget of approximately 10 million dollars • Conducted multiple print vendor and media buyer search, selection and transition that resulted in savings of approximately 500 thousand dollars per year • Participated in store layout and re-branding effort designed to reduce average square feet per store from 15,000 to 10,000 while maintaining appropriate inventory levels and providing an improved customer shopping experience • Created and implemented coupon analytic… Show more • Managed marketing budget of approximately 10 million dollars • Conducted multiple print vendor and media buyer search, selection and transition that resulted in savings of approximately 500 thousand dollars per year • Participated in store layout and re-branding effort designed to reduce average square feet per store from 15,000 to 10,000 while maintaining appropriate inventory levels and providing an improved customer shopping experience • Created and implemented coupon analytic process that enabled efficiency in targeted coupon promotions based on specific sales goals • Developed direct mail circular response and performance review system • Positive comparable sales gains for 18 consecutive months • Responsible for creating and implementing grand opening campaigns that included direct mail, newspaper FSI, radio and other local advertising activities.

• Sr Advertising Manager

  • May 2008 - Sep 2011

  Baldwyn, MS • Created and implemented the development of a wide array of marketing/advertising materials including trade magazines, product brochures, training material and in-store signage • Managed and directed day-to-day operations of marketing staff of 4 • Coordinated Hancock Fabrics Cause Marketing efforts with St. Jude Children’s Hospital

• Traffic Manager, Advertising and Marketing

  • Apr 2006 - Apr 2008

  Baldwyn, MS • Organized and monitored traffic of promotional material and scheduling of all ad campaigns to ensure on time delivery • Managed inventory and provided budgeting forecasting estimates



US Army

• United States
• Armed Forces
• 700 & Above Employee

• Deputy Brigade Information Operations Officer

  • Jul 2004 - Feb 2006

  FOB Kalsu, FOB Duke Iraq • Developed talking points, press releases, themes, and messages for 155th Brigade Combat Team leadership in order to counter enemy misinformation. • Visited, engaged and created relationships with local nationals. Routinely briefed Brigade and Multi-National Coalition Forces Commanders concerning the atmospherics, significant activities, and environment of AO Biloxi • Initiated and managed approximately 50 civil affairs projects developed from one on one meetings with local… Show more • Developed talking points, press releases, themes, and messages for 155th Brigade Combat Team leadership in order to counter enemy misinformation. • Visited, engaged and created relationships with local nationals. Routinely briefed Brigade and Multi-National Coalition Forces Commanders concerning the atmospherics, significant activities, and environment of AO Biloxi • Initiated and managed approximately 50 civil affairs projects developed from one on one meetings with local nationals • Successfully worked with Media outlets to develop positive programming that directly resulted in discoveries of weapons caches, unexploded ordinance, and insurgent operations • Planned and executed the ceremony marking the handover of the first Coalition forces forward operating base (Forward Operating Base Hotel) to Iraqi military control Show less



Ad Lab Identity Group

• Customer Service Manager

  • Jan 2003 - Jul 2004

  Tupelo, MS • Consulted with clients concerning the marketing of their business, products, and events, interior and exterior signage, and appropriate logo designs • Designed signs, graphics, and other visual information



Sir Speedy Printing & Marketing

• Manager

  • Mar 1997 - Dec 2002

  Tupelo, MS • Managed day-to-day activities of printing business with a staff of 4 employees



US Army

• United States
• Armed Forces
• 700 & Above Employee

• Information Operations NCO

  • Aug 2001 - Mar 2002

  Camp Comanche, Bosnia • Recorded and tracked local sentiment toward Multi-National Forces • Produced, directed, and provided on-air personality for two weekly radio broadcasts in order to foster the relationship between the local populace and Multi-National Forces • Generated and briefed Task-Force command concerning the atmospherics of our area of operations