Andy Ireland

Head of Design Practice (Service, UX, UI & Research) at Axiologik
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Bio

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Marsha Strajnsak

Andy has been a great mentor and colleague, always a pleasure to work with due to his positive attitude, and a wealth of knowledge and experience. He ensures that things get done and every member of the team is comfortable with the work they are doing.

Fabio Secci

Listener and open mind, Andy always bring a different perspective in each project supporting stakeholders and colleagues along all the different steps to deliver a great experience.

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Credentials

  • BA(hons) Graphic Design
    University of Cumbria
    Sep, 2008
    - Nov, 2024

Experience

  • Axiologik
    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Design Practice (Service, UX, UI & Research)
      • Nov 2022 - Present

      Head of Service Design practice responsible for creating and growing a new Digital Service Design practice to provide Service Design and Research services to Axiologik's growing client base. Head of Service Design practice responsible for creating and growing a new Digital Service Design practice to provide Service Design and Research services to Axiologik's growing client base.

  • Siemens PLM Software
    • Software Development
    • 700 & Above Employee
    • Service Design Lead
      • Apr 2022 - Nov 2022

      Introducing, educating and building out Service Design and User Centred Design Thinking into the Siemens PLM Software team. Focusing on the innovation and creation of new products and software with cloud functionality as Siemens transform from Desktop based solutions towards cloud based solutions. Introducing, educating and building out Service Design and User Centred Design Thinking into the Siemens PLM Software team. Focusing on the innovation and creation of new products and software with cloud functionality as Siemens transform from Desktop based solutions towards cloud based solutions.

  • EE
    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Interim Head of Design
      • Jan 2022 - Mar 2022

      Leading a team of Content Designers and Product Designers working along side Researchers and Accessibility Specialists who were focused on Customer Identity creation, management and closure.The role ensured that the brand change from BT to EE was as frictionless, understandable and beneficial to the BT, EE and PlusNet customers

    • Service Design Manager
      • Aug 2021 - Feb 2022

      Managing a team of Service designers ensuring that work with measurable customer and business value is delivered.Ensuring digital has the mindset, language, tools, standards and people needed to collaborate and be user-centered and that the wider business sees value and is excited about a customer-centric approach seeking service design input and collaboration.Duties include:● Organising the allocation of people to services based on an understanding of their skills and specialisms● Coaching and mentoring colleagues, establishing a culture of collaboration and skills sharing● Influencing working practices and behaviors in teams to support a user-centered design approach.● Setting direction, assuring the quality of design delivery across teams and lead multiple or highly complex services● Communicating complex information and processes across organisational boundaries to build a shared understanding● Communicating ideas and explain design decisions clearly.● Confidently putting forward the case for design and prioritisation to senior stakeholders. ● Handling constructive criticism of work, and constructively reviewing the work of others.● Contributing to design patterns and standards, identifying service patterns.● Working at pace using agile methods in technical and complex environments.● Confidently speaking and writing about my work.● Promoting and communicating the work of Consumer Digital and its projects internally and externally, sharing ideas and best practice● Fostering a collaborative approach to solution delivery and engagement● Playing an active role in the service design community outside of BT, EE and Plusnet● Maintaining an active digital presence

    • Senior Service Designer
      • May 2020 - Jan 2022

      Responsible for the framing, delivery, on-going success and continual improvement of our products and services. Influencing and mentoring others and working closely with designers, user researchers and product owners to ensure we are aligned around and continuously improving excellent end-to-end journeys.Setting direction, assuring the quality of design delivery across teams and leading multiple and highly complex services. Working with colleagues across Consumer Digital and beyond being part of a team who develop excellent services for BT, EE and PlusNet

    • Specialist Product Designer (UX & UI)
      • Jul 2019 - May 2020

      Leading product designers across the EE Sales Alliance and related guilds and supporting the Senior Product Design Manager, I am accountable for crafting digital product experiences that meet not only customer / user needs but business needs also.In my role I am a confident voice of our customers , relentlessly chasing needs based innovation and producing world class quality experiences. Responsible for ensuring our customers can reach their goals easily and in a simplified way with minimal friction so to ensure commercial benefit.I am accountable for collaboratively defining the digital experience on major products within the EE sales alliance whilst considering the impact across all initiatives within the digital channels. As a proactive design team and chapter lead, I am responsible for driving forward EE and BTs ways of working, coaching others within the team as well as supporting managers, whilst maintaining and ensuring that I also contribute and deliver to ensure that a happy team, great products and happy customers.

    • Lead User Experience Designer
      • Feb 2018 - Jul 2019

      Designing and bringing to life user journeys across EEs digital platforms. Accountable for the consistency within the UX journeys, the direction set for these journeys as well as for the UX designs of each step in these journeys.Responsible for:- UX leadership and execution - translating user (and business) requirements intocompelling interactive journeys.- Leading collaborative UX on major projects within the focus area for all initiatives acrossthe digital channels.- Being the point of contact for Product Owners and Business Stakeholders consulting ondeveloping requirements and demand.- Supporting, challenging, mentoring and managing a wider group of less experienced UXdesigners.- Using industry research, brand studies, digital trends, design audits and gap analysis inorder to develop strategies and implement these in EE’s digital channels.- Defining how we create, deliver and govern measurable, simple and useful, journeysacross our web, mobile and social channels. But also,- Working closely with the wider digital team and EE’s other channels to create a seamlessexperience across different channels for our customers.- Intensively use analytics, user testing data and other research tools to drive for optimaluser experiences.

    • Senior UX Designer
      • Jun 2017 - Feb 2018

      Lead UX design on major projects within the focus area for all initiatives across the digital channels, translating user (and business)requirements into compelling interactive journeys.Using industry research, brand studies, digital trends, design audits and gap analysis in order to develop strategies and implement these in EE’s digital channels.Defining how EE create, deliver and govern measurable, simple and useful, journeys across our web, mobile and social channels. But also, working closely with the wider digital team and EE’s other channels to create a seamless experience across different channels for EE's customers.

  • Paper Roses Designs Ltd
    • Skipton
    • Non Executive Director
      • Dec 2017 - Mar 2022

      Paper Roses Designs provide hand made stationary and creative digital solutions for all occasions. Offering support on a freelance and contract basis, Paper Roses provide expertise in Customer Experience, Service design, User Interface Design, Research, Marketing and Print Design to ensure that your business or event surprises and delights your customers / attendees. Get in touch today to see how we can help. Mobile: 07948421644 Instagram: paper.roses.boutique Paper Roses Designs provide hand made stationary and creative digital solutions for all occasions. Offering support on a freelance and contract basis, Paper Roses provide expertise in Customer Experience, Service design, User Interface Design, Research, Marketing and Print Design to ensure that your business or event surprises and delights your customers / attendees. Get in touch today to see how we can help. Mobile: 07948421644 Instagram: paper.roses.boutique

  • Created
    • United Kingdom
    • E-Learning Providers
    • 1 - 100 Employee
    • Mentor - User Experience Design
      • May 2021 - Sep 2021

      Guiding creatives on the professional and practical elements of their Created journey into User Experience Design, handing out wisdom from my real-life experiences. Helping creatives build their portfolio and projects over remote group mentoring sessions and 1-2-1 sessions throughout the User Experience Design Courses. Guiding creatives on the professional and practical elements of their Created journey into User Experience Design, handing out wisdom from my real-life experiences. Helping creatives build their portfolio and projects over remote group mentoring sessions and 1-2-1 sessions throughout the User Experience Design Courses.

  • Jet2.com and Jet2holidays
    • United Kingdom
    • Airlines and Aviation
    • 700 & Above Employee
    • User Experience Designer
      • Oct 2016 - Jun 2017

      Championing a user centered approach, I am responsible for optimising the end to end user experience for our visitors across multiple platforms. Leading the design team in identifying, analysing and creating market leading experiences for both Jet2.com and Jet2holidays. I work within our busy Marketing department, collaborating effectively with business and technical Teams and am at home with balancing business requirements with what is right for our end users, and effectively deliver measured improvements to our sites. With an increasing number of mobile visitors, I have the know how to optimise this experience, offering a connected journey with tablet and desktop, making users want to return to our sites. Required to take the lead on large scale projects and, from concept to launch, delivering experiences our users want, can easily use, and remember using. I inspire other designers by spotting areas for improvement from both detailed analytics, and my experience in UX.

  • EmeraldPublishing
    • United Kingdom
    • Book and Periodical Publishing
    • 300 - 400 Employee
    • User Experience Designer (Concept Designer)
      • Jan 2015 - Oct 2016

      Envisioning and defining ideas for new and revised products and concepts. Working with a cross-functional team to ensure the smooth transition of product ideas through the conceptual, investigative, and approval phases. Creating approval designs as both UX centered wire-frames and graphical mock-ups. Defining and prioritizing product requirements for conceptual launch, focus groups and associated market research and proof of concept testing. Development of prototypical websites and mobile applications, as early conceptual soft launches as required by the innovation team.

  • GreenTek
    • United Kingdom
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Creative Design Coordinator - (UX / UI & Marketing)
      • Sep 2014 - Jan 2015

      Working closely with the Marketing Team Leader to implement Company marketing programmes and strategy. This Includes; user research, solution design, usability testing, web site management including content and blog updates, marketing and e-marketing campaigns, catalogue, brochure and flyer design, video production, photography,trade show/ exhibition design and implementation. Objectives within this role include; Increasing the company’s marketing activities within budget constraints, creating greater brand awareness in the global and domestic markets, modernising company approach to marketing and the marketplace and maintaining consistency and continuity of all digital assets.

  • Solaris (formerly Contis)
    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Marketing Exec - (UX, Graphic & Web Design)
      • Jan 2013 - Sep 2014

      Project managing all creative within a Financial Services organisation who provide multi-lingual prepaid, loyalty and gift card schemes. Working as a key part of a Marketing Team my repsonsibilities range from branding through to working closely with clients such as Pizza Express and Vodafone to see through B2B and B2C campaigns and UX of processes and platforms. Responsibilities include; Branding, web design, marketing collateral design, print management, UX research, campaign planning, multi-lingual designs, prototyping, usability testing, proposal creation/design.

  • Topdental (Products) Ltd
    • United Kingdom
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Graphic / Web Designer & Marketing
      • Apr 2011 - Dec 2012

      Creating all packaging ,marketing collateral, and generating campaign plans and strategies for a global medical device manufacturer and whole-saler. Responsibilities included; maintenance and growth of two brands via all media channels available. Creative for mulit lingual and BIS/ CE compliant product labels aswell as using/maintining a MIMAKI printer to print and cut all labels. Creating all packaging ,marketing collateral, and generating campaign plans and strategies for a global medical device manufacturer and whole-saler. Responsibilities included; maintenance and growth of two brands via all media channels available. Creative for mulit lingual and BIS/ CE compliant product labels aswell as using/maintining a MIMAKI printer to print and cut all labels.

Education

  • University of Cumbria
    Bachelor of Arts (B.A.) hons, Graphic Design
    2008 - 2011

Community

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