Experience

Einstein Industries

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Editor

  • Jul 2013 - Present

  * Create and edit written content with comprehensive SEO that gives clients’ websites top rankings on search engines.* Collaborate with designers to create an outstanding UX. * Produce marketing collateral primarily for dentists, plastic surgeons, and attorneys.* Write and edit chief-level executive summaries and presentations.* Contribute to the constant evolution of internal best practices.* Edit web content for accuracy, style, search engine optimization, and adherence to client specifications.* Create and lead workshops aimed at strengthening writers’ skills and improving our web content. * Mentor copywriters and editors. * Provide voiceovers for multimedia business-to-business marketing material.

• SEO Copywriter

  • Feb 2011 - Jul 2013

  * Wrote SEO copy for surgeons, dentists, and attorneys.* Conducted interviews directly with clients to create their brand voice and tailor their SEO strategy to their specific goals.* Assisted in editing and quality control.* Edited chief-level executive summaries.* Developed a program to train writers to become editors.



BEHRINGER

• Seattle

• Copywriter

  • 2007 - Jun 2010

  Wrote marketing copy promoting the entire product line for web pages, catalogs, business-to-business one-sheets, and web advertisements. Wrote press releases about new products and promotional events. Assisted in maintaining media contacts and tracking media coverage. Wrote a blog about using Behringer equipment in home studios. Created online advertisement concepts. Assisted in creating Behringer's presence at both the NAMM and Prolight+Sound trade shows by creating marketing material such as hang tags, brochures, daily videos, and blog coverage. Manned the booths at both the NAMM and Prolight+Sound trade shows. Wrote long-form features for the monthly newsletter. Wrote instructional copy for packaging and brochures. Produced and conducted video interviews with endorsers for broadcast online. Served as interim artist relations director, March 2009 - September 2009, searching for new talent, arranging shipment of products to endorsers, and taking inventory of products placed for promotional purposes in motion pictures and music videos.



The Ottawa Herald

• Reporter

  • May 2002 - Apr 2005

  Covered developments of Ottawa's city commission, writing two to five related articles per week, Feb. 2004 through April 2005. Covered business news in Franklin County, KS, contributing one to two related articles per week, Feb. 2004 through April 2005. Covered developments within Franklin County's four public school districts and Ottawa University, contributing two to five related articles per week, May 2002 through Feb. 2004. Covered developments of the Franklin County Commission, contributing two to five related articles per week, May 2002 through Feb. 2004. Edited other reporters' articles. Contributed a weekly entertainment feature on theatrical performances, concerts, and albums and books by local artists, May 2002 through April 2005. Contributed local human interest features, May 2002 through April 2005. Took photographs to accompany stories. Wrote and performed voice-overs for promotional media.