Experience

Everton in the Community
• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee
• Director of Income Generation

  • Dec 2022 - Present


Wrexham AFC

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Head Of Commercial

  • Jan 2022 - Nov 2022

  Led and managed all commercial aspects for the club, reporting to the CEO and Board. Responsible for growing the Wrexham AFC revenue and brand locally, nationally and internationally delivering growth across all commercial metrics. Led and managed all commercial aspects for the club, reporting to the CEO and Board. Responsible for growing the Wrexham AFC revenue and brand locally, nationally and internationally delivering growth across all commercial metrics.



MMXX 2020

• United Kingdom

• Independent Consultant while completing an Executive Education MBA

  • Jan 2020 - Dec 2021

  Consultant working on a range of commercial and marketing growth projects for a portfolio of sports organisations while undertaking an MBA programme of executive education with The Global Institute of Sport. Consultant working on a range of commercial and marketing growth projects for a portfolio of sports organisations while undertaking an MBA programme of executive education with The Global Institute of Sport.



ATOM Marketing

• United Kingdom
• Marketing and Advertising

• Chief Executive Officer and Founder

  • Mar 2006 - Dec 2019

  ATOM is a global Creative, Brand Activation and Partnerships agency servicing clients including Müller, Pringles, Confused.com, Chiquita, Starwood Hotels & Resorts, Epson and Sony Pictures Entertainment. I founded the agency as a start-up and grew the organisation over a period of 13 years to create an award-winning agency with clients across a wide range of consumer sectors, through to a merger and my exit in 2019. Agency services: Partnership sales, negotiation and activation, loyalty programmes, shopper marketing, digital & social, brand strategy, brand identity and creative. The creation and delivery of integrated consumer marketing campaigns. Show less



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Director Customer Marketing & Commercial Innovation

  • May 2004 - Mar 2006

  My role was to lead the 3 areas of customer marketing, category management and commercial innovation with a team of over 25 people.

• Brand Activation Controller

  • Jan 2002 - May 2004

  Appointed to lead the Brand Activation team with accountability for digital, promotions, sponsorship, relationship marketing & licensing for the EMEA region and within the Global Marketing Group. Responsible for over £20 million in marketing spend, I led the negotiation & management of all partnerships for the Kellogg's brands across entertainment, sport, gaming and talent to create & deliver the portfolio marketing annual plan.



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Brand Activation Controller

  • 1998 - 2002

  Established a new team of Brand Activation Managers responsible for delivering the annual plan of integrated campaigns across all Diageo brands in GB. Developed a bespoke project management model to achieve more efficient and effective campaign delivery plus the evaluation of performance versus KPIs and ROI. Established a new team of Brand Activation Managers responsible for delivering the annual plan of integrated campaigns across all Diageo brands in GB. Developed a bespoke project management model to achieve more efficient and effective campaign delivery plus the evaluation of performance versus KPIs and ROI.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Creative Services Manager

  • 1997 - 1998

  Worked with Disney USA to create and approve the creative assets, legal framework and toolkit of marketing materials for each film. Created and executed a series of communication campaigns to launch over 50 live-action movies into the UK. Worked with Disney USA to create and approve the creative assets, legal framework and toolkit of marketing materials for each film. Created and executed a series of communication campaigns to launch over 50 live-action movies into the UK.



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Marketing Communications Manager

  • 1994 - 1997

  Joined as a graduate within the central Brand & Advertising Group Structure before being appointed as Marketing Communications Manager. Joined as a graduate within the central Brand & Advertising Group Structure before being appointed as Marketing Communications Manager.