Experience

Truthsayers® Neurotech®

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder

  • Feb 2018 - Present

  Truthsayers revolutionises how companies communicate with their employees and customers by combining Neuroscience, Psychology, Technology and Data Science in a fully automated SaaS platform. Our unique survey, assessment and profiling tools are different because they don't ask any questions, so bypass the problems of conscious bias, moderated answers and people just ticking boxes that are inherent in traditional surveys. The way we design our products means we capture unconscious bias and how people really feel, which may not be the same as they tell you. This means that in areas such as Mental Ill Health/Work-related stress, Health & Wellbeing, Diversity and Inclusion, Employee Experience and Talent Acquisition, our clients get the most accurate insights into what is really happening in their Organisation and where they need to take action. We tap into the powerhouse that is the nonconscious brain which shapes our personalities, skills, emotions and feelings and is responsible for the vast majority of our behaviours and decisions. Our passion is to help businesses use these Neuro Tools in an easy and effective way to improve every aspect of the employee and consumer experience.



System1insights (part of System1surveys Ltd)

• Founder and CEO

  • 2016 - Feb 2018

  At its simplest, we buy brands for two reasons: ​ Function - What they do, and Emotion - How they make us feel At System 1 Insights, we are in the “How they make us feel” business because emotions drive nearly everything we do - including what we buy - and if you don’t understand the emotions that drive your consumers, then you don’t understand your consumers. As Neuromarketers, we tap into the nonconscious, System 1 feelings and emotions of people to help clients get a better understanding of how consumers really feel about all aspects of their brands, not just what they say. Our Implicit Reaction Time (IRTs), tests designed by Neuroscientists, Psychologists, Researchers and Marketers are built inhouse by our brilliant IT team and are fast, accurate and produce quantitative results on which our clients can base informed business decisions. We have clients all over the world and our tests can be programmed in any language, run in any country and on any digital device - including mobiles - with your results available at the press of a button as soon as your research project finishes. www.system1insights.com - Faster, Leaner, Smarter Research



NEUROSENSE LIMITED

• United Kingdom
• Hospitals and Health Care

• Executive Chairman & CEO

  • 2010 - 2016



HealthFund Ltd

• CEO

  • Jan 2006 - Jan 2010



Marsh Mclennan

• Senior Vice President, MD Medisure Ltd

  • Oct 1997 - Jan 2000