Experience

KELSEY Media

• United Kingdom
• Book and Periodical Publishing
• 100 - 200 Employee

• Head of Audience Development

  • Aug 2013 - Present

  Kelsey Media is one of the fastest growing media businesses in the UK with over 60 multi-media brands, including Psychologies, Top Sante, Jaguar World and Coast. Initially employed to increase subscription acquisition and develop retention strategy whilst managing a team of 4, this role has evolved to incorporate the inception of an internal subscription services team. Having introduced strategic changes as a key member of Senior Management and successfully influenced change across multiple areas of the business, I have established a motivated and highly capable team.  Overall responsibility for increased subscriber volumes across 60 titles, both print and digital  Management of retention strategy, ensuring ongoing business growth and customer loyalty  Utilising various testing strategies to achieve maximum potential and improve retention rates  Introduction of new internal subscription system  Effective Line Management experience of multiple staff across Retention, Acquisition, Marketing, Design and Customer Services to include initial recruitment, ongoing line management, appraisals, training, disciplinaries and team mentoring / development  Overseeing website development across multiple brands to ensure effective acquisition and retention journeys  Working closely with Events and Editorial teams to increase brand loyalty  Ongoing and close interaction with Publishers to deliver business objectives  Overseeing the design and production of subscription marketing  Liaising effectively and negotiating with external suppliers and affiliates to aid subscription campaigns  Successful introduction of new initiatives to drive revenue  Implementation of targeted campaigns and varied marketing strategies  Effective presentation and promotion of internal subscription management services to other publishing and membership organisations resulting in increased revenue Show less



Dovetail Services

• Account Manager

  • Jan 2008 - Jul 2013

  Analysis of renewals, acquisitions & direct marketing campaigns and internal processes. Manage client promotional campaigns including monitoring the efficiency of external Telemarketing Campaigns, Direct Mail campaigns & the management of subscription incentives. Ensure renewal and acquisition communications are working to their maximum potential and all subscription portals are utilised. Design & production of client reports on an ongoing basis to outline financial detail, subscription activity, stock movement and SLA performance. Provide solutions to increase subscription base for all clients. Identify client opportunities, matching marketing tools to their customer base. Cost Analysis to include reduction of client costs whilst maximising corporate revenue. Manage internal staff including Account Executives to ensure ongoing successful client management. Client Website Development. Provide knowledge and advice of subscription models & direct marketing to clients. Presenting corporate material to business clients. Work closely with Finance Department to ensure accurate costings and reporting. Deliver solutions to meet individual client needs. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Impulse Retail Sales Consultant

  • Feb 2001 - Jan 2008

  Performed a Consultancy role to ensure maximum sales growth. Managed Retailers in Kent & Sussex including large convenience stores & Symbol Groups. Training of internal Team Members. Met & exceeded corporate sales targets. Presented team results and performance details to team members and wider audiences. Promotion and sales of existing & new products. Ensure ongoing replenishment of products. Impart advice on presentation of products. Managing promotional resources to increase impulse and base sales. Show less



Iceland Foods

• United Kingdom
• Retail
• 700 & Above Employee

• Retail Manager

  • Apr 1997 - Feb 2001