Andy Chen
Doctoral Student at Harvard University Graduate School of Arts and Sciences- Claim this Profile
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Jackson Thom
Andy Chen is a joy to work with. He is a phenomenal problem-solver, project manager, and coach. During our time together at Media.Monks, Andy oversaw a large programmatic client with layers of complexity around their audience targeting, overall media strategy, and platform execution. He led a group of 3-10 (as the account grew) teammates in strategizing audiences and reach, media planning, optimizing campaign performance, and providing technical support for multiple platforms. Beyond his extensive technical expertise and wherewithal, he's an outstanding people manager providing patient and informative coaching, excellent triage and clear direction, as well as excellent team culture and organization. Under Andy, our accounts grew and our teams advanced in their technical ability and understanding. Whether in advertising or any other field, Andy is a must-have for any team and an incredible additional for any organization.
Jackson Thom
Andy Chen is a joy to work with. He is a phenomenal problem-solver, project manager, and coach. During our time together at Media.Monks, Andy oversaw a large programmatic client with layers of complexity around their audience targeting, overall media strategy, and platform execution. He led a group of 3-10 (as the account grew) teammates in strategizing audiences and reach, media planning, optimizing campaign performance, and providing technical support for multiple platforms. Beyond his extensive technical expertise and wherewithal, he's an outstanding people manager providing patient and informative coaching, excellent triage and clear direction, as well as excellent team culture and organization. Under Andy, our accounts grew and our teams advanced in their technical ability and understanding. Whether in advertising or any other field, Andy is a must-have for any team and an incredible additional for any organization.
Jackson Thom
Andy Chen is a joy to work with. He is a phenomenal problem-solver, project manager, and coach. During our time together at Media.Monks, Andy oversaw a large programmatic client with layers of complexity around their audience targeting, overall media strategy, and platform execution. He led a group of 3-10 (as the account grew) teammates in strategizing audiences and reach, media planning, optimizing campaign performance, and providing technical support for multiple platforms. Beyond his extensive technical expertise and wherewithal, he's an outstanding people manager providing patient and informative coaching, excellent triage and clear direction, as well as excellent team culture and organization. Under Andy, our accounts grew and our teams advanced in their technical ability and understanding. Whether in advertising or any other field, Andy is a must-have for any team and an incredible additional for any organization.
Jackson Thom
Andy Chen is a joy to work with. He is a phenomenal problem-solver, project manager, and coach. During our time together at Media.Monks, Andy oversaw a large programmatic client with layers of complexity around their audience targeting, overall media strategy, and platform execution. He led a group of 3-10 (as the account grew) teammates in strategizing audiences and reach, media planning, optimizing campaign performance, and providing technical support for multiple platforms. Beyond his extensive technical expertise and wherewithal, he's an outstanding people manager providing patient and informative coaching, excellent triage and clear direction, as well as excellent team culture and organization. Under Andy, our accounts grew and our teams advanced in their technical ability and understanding. Whether in advertising or any other field, Andy is a must-have for any team and an incredible additional for any organization.
Experience
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Harvard Kenneth C. Griffin Graduate School of Arts and Sciences
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United States
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Higher Education
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100 - 200 Employee
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Doctoral Student
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Aug 2022 - Present
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Media.Monks
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Netherlands
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Advertising Services
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700 & Above Employee
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Project Lead
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Oct 2021 - Sep 2022
• Develop and execute comprehensive Programmatic paid media for book of business including multiple Fortune 500 companies (auto, software, fintech, d2c) on GMP, AAP/ADSP, TTD, Zeta. Advise on site-side and cross-channel tracking infrastructure, testing, bidding scripts, and general digital marketing ecosystem for both end brands and agencies on display/video, native, and CTV/OTT. • Directly responsible for over $3M programmatic advertising budget p.m. and oversee up to $10M p.m. • Own… Show more • Develop and execute comprehensive Programmatic paid media for book of business including multiple Fortune 500 companies (auto, software, fintech, d2c) on GMP, AAP/ADSP, TTD, Zeta. Advise on site-side and cross-channel tracking infrastructure, testing, bidding scripts, and general digital marketing ecosystem for both end brands and agencies on display/video, native, and CTV/OTT. • Directly responsible for over $3M programmatic advertising budget p.m. and oversee up to $10M p.m. • Own enterprise client relationships and liaise between cross-functional internal and external teams including engineering, sales/finance, data/analytics, platforms teams, media planners, ad ops, content, publishers, and vendors • Coordinate and grow multiple team members on day-to-day responsibilities, long-term projects across multiple accounts, and technical/industry skills for career advancement • Develop internal processes, BI training, and documentation, develop and hold technical trainings, assist in hiring and recruitment • Completed 8-week internal consulting training
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Senior Account Manager
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Jul 2021 - Oct 2021
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MightyHive
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Oct 2020 - Jul 2021
• Manage display, video, mobile, audio, and CTV/OTT advertising campaigns for a portfolio of small to enterprise level end-brands and agency advertisers with monthly budgets exceeding $1M. Focus on tech, auto, multicultural marketing • Plan, execute incrementality/A/B tests • Advise on Amazon Advertising Platform & Google Marketing Platform suite technical and strategic best practices from performance marketing to data analytics • Research, pitch, and execute campaign proposals and… Show more • Manage display, video, mobile, audio, and CTV/OTT advertising campaigns for a portfolio of small to enterprise level end-brands and agency advertisers with monthly budgets exceeding $1M. Focus on tech, auto, multicultural marketing • Plan, execute incrementality/A/B tests • Advise on Amazon Advertising Platform & Google Marketing Platform suite technical and strategic best practices from performance marketing to data analytics • Research, pitch, and execute campaign proposals and inventory deals • Advise on industry and market trends and changing technology solutions. Provide guidance on optimising ad spend and data infrastructure with respect to growing use of ML in marketing and in mixed marketing stacks to drive long-term value • Produce internal BI and platforms documentation and educational material • Certified in GA360, DV360, CM, AAP, with familiarity in GTM, GAM
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Associate Account Manager
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Aug 2019 - Oct 2020
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The Stand CEU
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Budapest, Hungary
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Head Layout Editor
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Sep 2018 - Jul 2019
• Rebranded/redesigned the independently-run CEU monthly newsletter The Stand using InDesign • Contributed to content editing • Rebranded/redesigned the independently-run CEU monthly newsletter The Stand using InDesign • Contributed to content editing
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The Activist
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Budapest, Hungary
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Head Layout Editor
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Mar 2019 - Jun 2019
• Head layout designer and editor for the Human RightS Initiative (HRSI)-run graduate human rights journal • Head layout designer and editor for the Human RightS Initiative (HRSI)-run graduate human rights journal
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Merry Karnowsky Gallery
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United States
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Fine Art
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1 - 100 Employee
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Gallery Intern
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Jun 2016 - Sep 2016
• Formerly Merry Karnowsky Gallery, specializing in contemporary pop surrealism, new contemporary, and street art • Formerly Merry Karnowsky Gallery, specializing in contemporary pop surrealism, new contemporary, and street art
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Education
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2022 -
Harvard University
Doctor of Philosophy - PhD -
2018 - 2019
Central European University
Master of Arts - MA -
2015 - 2016
University of Cambridge
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2015 - 2016
UCL
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2013 - 2017
UC Santa Barbara
Bachelor's Degree
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