Andy Brotherton
Senior Marketing Consultant at Demand Spring- Claim this Profile
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Spanish Professional working proficiency
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Amharic Elementary proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Steve Nakata
I had the pleasure of hiring and managing Andy as one of our consultants. He focused on Oracle Eloqua at first, successfully supporting our clients with his skills in building and QAing emails, landing pages, campaigns and reports while attaining both the Oracle B2B Master and Luminary certifications. He later switched to the role of Solutions Engineer, developing mobile-responsive email and landing page templates as well as custom integrations between Salesforce Sales Cloud and Eloqua, as well as Drupal and Marketo. He certified on Salesforce Sales Cloud Administrator and TIBCO Scribe Online while in that position. If an opportunity presents itself, I would certainly hire Andy again given his skills and experience, along with his personality, work ethic and desire to taking on new challenges. He would be an asset wherever he goes!
Nate Novosel
Working with Andy over the last two years, I've had the privilege and pleasure to collaborate on many great challenges and projects for a number of large enterprise business clients. Witnessing his strengths first-hand, to ask the right questions, digging deep into the details to find pain points and issues. Working closely with our team to strategize, develop, document, and implement the appropriate solution. His expertise across marketing automation, CRM, CMS, and Web API platforms is extraordinary and a huge asset when mapping solutions for a large technology stack. Andy finds and develops methods and processes to automate solutions that reduce time and effort in marketing technology and operations. Working with Andy as a colleague and team member is truly an honor. Considering his wide breadth of knowledge and expertise, Andy will excel in any marketing operations or technology role that’s fortunate enough to gain his skills and full attention.
LinkedIn User
Andy's dedication to his work and his clients is impressive. He always looks for opportunities to be innovative, improve processes and deliverables, and provide value both internally and in client engagements. He relentlessly pursues solutions to technical problems and never hesitates to share his knowledge with others. Andy is detail-oriented, highly skilled, and a collaborative teammate who is a pleasure to work with.
Steve Nakata
I had the pleasure of hiring and managing Andy as one of our consultants. He focused on Oracle Eloqua at first, successfully supporting our clients with his skills in building and QAing emails, landing pages, campaigns and reports while attaining both the Oracle B2B Master and Luminary certifications. He later switched to the role of Solutions Engineer, developing mobile-responsive email and landing page templates as well as custom integrations between Salesforce Sales Cloud and Eloqua, as well as Drupal and Marketo. He certified on Salesforce Sales Cloud Administrator and TIBCO Scribe Online while in that position. If an opportunity presents itself, I would certainly hire Andy again given his skills and experience, along with his personality, work ethic and desire to taking on new challenges. He would be an asset wherever he goes!
Nate Novosel
Working with Andy over the last two years, I've had the privilege and pleasure to collaborate on many great challenges and projects for a number of large enterprise business clients. Witnessing his strengths first-hand, to ask the right questions, digging deep into the details to find pain points and issues. Working closely with our team to strategize, develop, document, and implement the appropriate solution. His expertise across marketing automation, CRM, CMS, and Web API platforms is extraordinary and a huge asset when mapping solutions for a large technology stack. Andy finds and develops methods and processes to automate solutions that reduce time and effort in marketing technology and operations. Working with Andy as a colleague and team member is truly an honor. Considering his wide breadth of knowledge and expertise, Andy will excel in any marketing operations or technology role that’s fortunate enough to gain his skills and full attention.
LinkedIn User
Andy's dedication to his work and his clients is impressive. He always looks for opportunities to be innovative, improve processes and deliverables, and provide value both internally and in client engagements. He relentlessly pursues solutions to technical problems and never hesitates to share his knowledge with others. Andy is detail-oriented, highly skilled, and a collaborative teammate who is a pleasure to work with.
Steve Nakata
I had the pleasure of hiring and managing Andy as one of our consultants. He focused on Oracle Eloqua at first, successfully supporting our clients with his skills in building and QAing emails, landing pages, campaigns and reports while attaining both the Oracle B2B Master and Luminary certifications. He later switched to the role of Solutions Engineer, developing mobile-responsive email and landing page templates as well as custom integrations between Salesforce Sales Cloud and Eloqua, as well as Drupal and Marketo. He certified on Salesforce Sales Cloud Administrator and TIBCO Scribe Online while in that position. If an opportunity presents itself, I would certainly hire Andy again given his skills and experience, along with his personality, work ethic and desire to taking on new challenges. He would be an asset wherever he goes!
Nate Novosel
Working with Andy over the last two years, I've had the privilege and pleasure to collaborate on many great challenges and projects for a number of large enterprise business clients. Witnessing his strengths first-hand, to ask the right questions, digging deep into the details to find pain points and issues. Working closely with our team to strategize, develop, document, and implement the appropriate solution. His expertise across marketing automation, CRM, CMS, and Web API platforms is extraordinary and a huge asset when mapping solutions for a large technology stack. Andy finds and develops methods and processes to automate solutions that reduce time and effort in marketing technology and operations. Working with Andy as a colleague and team member is truly an honor. Considering his wide breadth of knowledge and expertise, Andy will excel in any marketing operations or technology role that’s fortunate enough to gain his skills and full attention.
LinkedIn User
Andy's dedication to his work and his clients is impressive. He always looks for opportunities to be innovative, improve processes and deliverables, and provide value both internally and in client engagements. He relentlessly pursues solutions to technical problems and never hesitates to share his knowledge with others. Andy is detail-oriented, highly skilled, and a collaborative teammate who is a pleasure to work with.
Steve Nakata
I had the pleasure of hiring and managing Andy as one of our consultants. He focused on Oracle Eloqua at first, successfully supporting our clients with his skills in building and QAing emails, landing pages, campaigns and reports while attaining both the Oracle B2B Master and Luminary certifications. He later switched to the role of Solutions Engineer, developing mobile-responsive email and landing page templates as well as custom integrations between Salesforce Sales Cloud and Eloqua, as well as Drupal and Marketo. He certified on Salesforce Sales Cloud Administrator and TIBCO Scribe Online while in that position. If an opportunity presents itself, I would certainly hire Andy again given his skills and experience, along with his personality, work ethic and desire to taking on new challenges. He would be an asset wherever he goes!
Nate Novosel
Working with Andy over the last two years, I've had the privilege and pleasure to collaborate on many great challenges and projects for a number of large enterprise business clients. Witnessing his strengths first-hand, to ask the right questions, digging deep into the details to find pain points and issues. Working closely with our team to strategize, develop, document, and implement the appropriate solution. His expertise across marketing automation, CRM, CMS, and Web API platforms is extraordinary and a huge asset when mapping solutions for a large technology stack. Andy finds and develops methods and processes to automate solutions that reduce time and effort in marketing technology and operations. Working with Andy as a colleague and team member is truly an honor. Considering his wide breadth of knowledge and expertise, Andy will excel in any marketing operations or technology role that’s fortunate enough to gain his skills and full attention.
LinkedIn User
Andy's dedication to his work and his clients is impressive. He always looks for opportunities to be innovative, improve processes and deliverables, and provide value both internally and in client engagements. He relentlessly pursues solutions to technical problems and never hesitates to share his knowledge with others. Andy is detail-oriented, highly skilled, and a collaborative teammate who is a pleasure to work with.
Credentials
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Salesforce Certified Administrator (SCA)
SalesforceJul, 2019- Nov, 2024 -
TIBCO Scribe Online Level 2 Training
TIBCONov, 2018- Nov, 2024 -
TIBCO Scibe Online Level 1 Training
TIBCOSep, 2018- Nov, 2024 -
Eloqua 2019 B2B Masters
OracleApr, 2019- Nov, 2024 -
Marketo Certified Expert
Marketo, an Adobe CompanyMar, 2019- Nov, 2024 -
Eloqua 2018 B2B Luminary
OracleSep, 2018- Nov, 2024
Experience
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Demand Spring
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Canada
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Advertising Services
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1 - 100 Employee
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Senior Marketing Consultant
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May 2023 - Present
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North Star Digital Games
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Boise, Idaho, United States
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Senior Marketing Consultant
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May 2022 - May 2023
● Assisted with implementation of open source email marketing system. ● Provide on-going email best practice solutions and guidelines ● Perform on-going analysis to ensure KPIs were being met. ● Monitor email deliverability and ensured emails are being delivered as expected. ● Train employees on the email automation system. ● Developed and delivered regular reporting on audience and email performance ● Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads. Show less
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Creative Circle
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United States
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Staffing and Recruiting
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700 & Above Employee
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Senior Marketing Manager
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May 2021 - Feb 2022
● Oversaw database management – segmentation, list acquisition/import, data cleansing, lead management etc. ● Executed ongoing project management for marketing automation campaigns and programs. ● Developed the marketing automation infrastructure, implemented best practices, including guidelines for emails, landing pages, campaigns etc. ● Deployed integrated marketing analytics/reporting package (inquiries, asset performance, nurturing outcomes, contact acquisition…). ● Controlled the development, implementation and the ongoing management of Marketo processes. ● Managed form processing and website integrations. Show less
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The Pedowitz Group
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United States
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Business Consulting and Services
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1 - 100 Employee
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Solutions Engineer
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Oct 2018 - Apr 2020
• Applied industry best practice techniques to produce fluid emails and responsive Landing Pages and improve Lead Form conversion rates.• Utilized tools such as Email on Acid and Litmus to optimize UI design and rendering of marketing assets.• Performed integration design and leveraged TIBCO Scribe middleware to improve data availability in marketing automation platforms.
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Marketing Consultant
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Apr 2017 - Apr 2020
• Performed in-depth analysis and provided guidance to improve marketing campaign performance.• Provided solutions in Eloqua to solve complex business challenges for Enterprise clients.
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Rosetta Stone
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United States
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Software Development
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400 - 500 Employee
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Marketing Operations Manager
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Jan 2013 - Mar 2017
• Managed contact updates, data cleansing, and email campaigns • Ran ad hoc reports and filters to view what was happening with the campaigns and lead status in Eloqua • Created landing pages with forms for lead generation for partner sites• Implemented and managed integration systems and API systems to develop leads• Developed new email templates and improved conversion rates with A/B testing• Applied tracking scripts on company websites to provide tracking on clicks and form submits in Eloqua• Increased overall email deliverability by implementing proper spam authentication Show less
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Designer
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Jan 2012 - Jan 2013
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Digital Media Designer
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Jan 2009 - Jan 2012
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Launch and Sales Training Manager
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Jan 2008 - Jan 2009
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Area Sales Manager
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Jan 2006 - Dec 2007
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Education
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The College of Idaho
Bachelor of Arts (BA), History