Experience

Ellers Farm Distillery

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Managing Director

  • Sep 2020 - Present

  A brand new venture in the drinks industry ........... A brand new venture in the drinks industry ...........



LWC Drinks

• United Kingdom
• Wholesale
• 300 - 400 Employee

• General Manager North of England & B2B eCommerce

  • Apr 2018 - Sep 2020

  Having full business unit accountability for our three major operations in the North of England and our business to business eCommerce product with a combined nine figure turnover. Responsible for leading these businesses and delivering continued profit growth through a dedicated team of circa 200 people Having full business unit accountability for our three major operations in the North of England and our business to business eCommerce product with a combined nine figure turnover. Responsible for leading these businesses and delivering continued profit growth through a dedicated team of circa 200 people



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Head of B2B digital commerce, Customer Sales & Service, & Category Purchasing

  • 2014 - Jan 2018

  Management team position, reporting directly to the On Trade MD, leading a function of circa 300 people.Accountable for the digital transformation of our on trade business in the area of B2B e-Commerce, and delivering the required business changes to facilitate this.www.Heineken.co.uk/direct is a market leading product delivering multi £M revenues for the UK with significant incremental growth.Accountable for the sales & service functions, customer experience, and consumer relations through our omni-channel Customer Hub, ensuring the very best experience for our customersAccountable for developing, executing and negotiating the multi £M purchasing our category strategy in 3rd party Beers, Wines, Spirits, & Soft Drinks, re-establishing our growth agenda across these categories

• Head of Sales Operations

  • 2012 - 2014

  Management team position, reporting directly to the MD for Grocery, Wholesale, & Convenience, leading a multi-disciplined function with a team of 21 internal colleagues, & circa 40 external territory managers in our 3rd party sales force.Accountable for delivering the divisions 3 year strategy to modernise our approach to commercial planning, promotional effectiveness, leader-led sales coaching, & our digital engagement with customersAccountable for brand and JBP execution within our partners through leading the direction and execution of our 3rd party sales force

• Director Regional Sales

  • 2011 - 2012

  Leading a sales team territory as part of my personal progression, focused on growing our brand footprint, revenue, and profit across direct & indirect routes to marketP&L accountable for a multi £M sales budget, delivering sustainable revenue growth, & market share progressionExecuting our brand strategies, securing the right product placements in key cities, iconic venues, and ensuring ROS by exceeding the consumers expectations through quality of dispense and presentation at the point of purchase



Star Pubs & Bars

• United Kingdom
• Hospitality
• 100 - 200 Employee

• Head Of Operations

  • 2009 - 2011

  Management team position, reporting directly to the Operations director, accountable for attracting, developing, and supporting the best pub operators in the industry

• Director Sales Operations

  • 2007 - 2009

  New business start up role, creating, operating, & leading the Discovery Pub Company, a new business model to act a a feeder business through investment & divestment strategiesDelivered profit growth of the pub company business, and market share progression of our brands

• Commercial Manager

  • 2005 - 2007

• Operations Sales Manager

  • 2003 - 2005

• Business Development Executive

  • 2001 - 2003


yates wine lodges
• United Kingdom
• Hospitality
• 1 - 100 Employee
• Manager

  • 1995 - 2001