Experience

Black Swan Holdings

• United States
• Real Estate
• 1 - 100 Employee

• Digital Product Manager

  • May 2021 - Present

  Lead and execute the launch of 4 B2C eCommerce in record time and re-launch the B2B site from Magento to Shopify Plus. Defining and implementing the migration of a legacy ERP (AS400) in 30% less time. Successfully define and implement the Marketing strategy to increase sales. Refined and executed the KPIs reducing time and costs by 45%. Lead and execute the launch of 4 B2C eCommerce in record time and re-launch the B2B site from Magento to Shopify Plus. Defining and implementing the migration of a legacy ERP (AS400) in 30% less time. Successfully define and implement the Marketing strategy to increase sales. Refined and executed the KPIs reducing time and costs by 45%.


Wagento Commerce
• United States
• IT Services and IT Consulting
• 1 - 100 Employee
• Senior Project Manager

  • May 2021 - May 2022


ASG Soluciones Digitales

• Advertising Services
• 1 - 100 Employee

• Product leader

  • Jan 2020 - May 2021

  Implement and defined new KPIs to increase 30% efficient in the products. Led and develop 2 new lines of digital products that increase the revenue by 25%. Implement and defined new KPIs to increase 30% efficient in the products. Led and develop 2 new lines of digital products that increase the revenue by 25%.



Cole Collection

• Mexico
• Retail
• 1 - 100 Employee

• eCommerce Director /Project leader

  • Jan 2015 - Jan 2020

  Achievements: Achieve a year over year growth rate of 200%, becoming the fastest growing channel of the company in 2 years by: •Launch of 7 eCommerce websites (True Religion, Adrianna Papell, Karen Millen, Quiz clothing, Joes Jeans, Halston, Replay) and implementing sales in WhatsApp. •Connecting to marketplaces (Amazon, Mercado libre, Rappi). •Managing data with Google 360 DMPs to generate insights and optimize the inbound strategies. Founded, pioneered, and implemented the eCommerce channel from scratch by defining the strategy, building brand-new marketing, logistics, and IT organizations, developed the platform, and executed the go-to-market plan. Increased conversion rate of the eCommerce platform by 80% by shifting from outsource marketing (agencies) to a brand-new in-house marketing organization, securing an ROI of 65% in 2 years. Responsibilities: Coordination of the digital marketing and logistics area, B2B & B2C Segmentation, Monitoring UX / UI, determination of full-funnel media journey to the customer, outsource agency management, budgeting, KPI and OKR planning, owner of the eCommerce Profit&Loss. Show less



MILOB

• United States
• Design Services

• Product Manager

  • Jan 2013 - Dec 2014

  Achievements: Identified and attacked a new market niche in the hospitality sector worth 1B USD by proactively understanding customer’s needs, developing a new product, driving customer awareness and securing sales. Negotiated and executed a successful company transition to investors. Achievements: Identified and attacked a new market niche in the hospitality sector worth 1B USD by proactively understanding customer’s needs, developing a new product, driving customer awareness and securing sales. Negotiated and executed a successful company transition to investors.



Ipsos

• France
• Market Research
• 700 & Above Employee

• Business Analyst

  • Jan 2012 - Dec 2012

  Achievements: Decreased time to insight by developing a data platform for the study of qualitative information collected in the field. Achievements: Decreased time to insight by developing a data platform for the study of qualitative information collected in the field.



Blue House

• United Kingdom
• Investment Management
• 1 - 100 Employee

• Business Analyst

  • Oct 2009 - Dec 2011

  Achievements: Brand positioning on digital channels. Achievements: Brand positioning on digital channels.