André Hecker

Senior PR Manager at astragon Entertainment
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Contact Information
Location
Hamburg, Hamburg, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Professional working proficiency

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5.0

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Ryan Visser

André has been such a hugely valuable part of Google Cloud in EMEA. His deep understanding of social media and PR in DACH has been invaluable, and his ability to project manage in a complex and changeable environment is fantastic. On top of all this, he's one of the nicest, smartest, calmest guys you could ever work with, and a real positiver influence on everyone around him. When André is running a project or team, things just work, people are happy, and the results are fantastic. I really couldn't recommend André highly enough.

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Experience

    • Germany
    • Computer Games
    • 1 - 100 Employee
    • Senior PR Manager
      • May 2023 - Present
    • Media Production
    • Owner, Executive Producer, Podcast-Host & Editor
      • Dec 2020 - Present

      Das PodRiders-Netzwerk ist Zusammenschluss von kreativen Köpfen, mit der Mission zu unterhalten und informieren. Von Popkultur bis True Crime, über Pen&Paper und urbane Legenden, bis hin zu Fitness. Mit 13 vielfältigen Eigenproduktionen bedient das Netzwerk ein großes Themenspektrum, für verschiedenste Zielgruppen. Hinzu kommen Auftragsproduktionen für externe Anbieter, von der Konzeption bis zur Produktion. PodRiders übernimmt zudem das Marketing für Eigenproduktionen und bietet Workshops und Schulungen zum Thema Podcasting an. Du bist auf der Suche nach Podcast-Konzepten, Beratung, Marketing oder Produktion? Melde dich: andre@podriders.de -------- The PodRiders network is an association of creative minds with the mission to entertain and educate. From pop culture to true crime, from pen & paper and urban legends to fitness. With 13 diverse in-house productions, the network serves a wide range of topics for various target groups. In addition, there are commissioned productions for external providers, from conception to production. PodRiders also handles the marketing for in-house productions and offers workshops and training on podcasting. Are you looking for podcast concepts, consulting, marketing or production? Get in touch: andre@podriders.de Show less

    • Germany
    • Computer Games
    • 200 - 300 Employee
    • PR-Manager
      • Aug 2019 - Jul 2021

      Mobile product PR for seven live games and more in development. Media relations, coordination of press releases, asset management. Corporate communications including C-Level profiling and stakeholder management. Coordination of the Corporate Influencer Program including stakeholder management. Identification of company representatives for conferences and events as well as expert articles. Placement of articles from pitch to submission. Coordination of the testimonial program. Planning, coordination and implementation of the in-house "Global Game Jam" with over 150 participants. Text creation and editing for advertorials. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Social Media Manager, Cloud, DACH
      • Mar 2018 - Jul 2019

      Built the Google Cloud social media channels from scratch, with a focus on Twitter and XING. Building and sustaining an active community and driving relations with influencers. Developing content strategies, growth and engagement driven campaigns and social partnerships. Developing social strategies for Google Cloud events in DACH and the Nordics and securing impactful social live coverage. Creating social media assets e.g. video interviews and mood/reaction videos from events. Built the Google Cloud social media channels from scratch, with a focus on Twitter and XING. Building and sustaining an active community and driving relations with influencers. Developing content strategies, growth and engagement driven campaigns and social partnerships. Developing social strategies for Google Cloud events in DACH and the Nordics and securing impactful social live coverage. Creating social media assets e.g. video interviews and mood/reaction videos from events.

    • PR Manager MMO
      • Aug 2016 - Feb 2018

      Developed and realized PR strategies and campaigns for the Massive Multiplayer Online Game Final Fantasy XIV. Continual contact with existing press and influencer network and expanding it, pitching PR stories and secured persistent coverage of the product in both special and general interest press. Planned and executed media and influencer events and conventions (e.g. gamescom), organizing press appointments, hands-on sessions and giving interviews myself as well as staffing interviews with producers and developers. Owned the product launch of “FFXIV: Stormblood” PR wise, including a big launch event and press tour achieving several front cover clippings in print magazines among others. Show less

    • United States
    • Events Services
    • 1 - 100 Employee
    • Account Manager
      • Jan 2015 - Aug 2016

      PR consulting for several clients responsible as the point of contact on the agency side for special and general interest media and influencers. Developed PR strategies and campaigns for over 20 product launches, including brands like Star Wars, The Lord of the Rings, Batman, LEGO and Battlefield. Constant communication with press and influencers, written press releases, invented, prepared and sent out press mailings, coordination of sweepstakes. Planned and executed media events and conventions, handled media invitations, supervision on site.Assortment of clients: Electronic Arts, Warner Bros., Universal Pictures, Oculus VR, Ubisoft, Riot Games, ESL/Turtle Entertainment Show less

    • Account Executive
      • Oct 2012 - Dec 2014

    • Managing Editor
      • Jul 2001 - Sep 2015

      News, Reviews, Events, Interviews, Personnel support News, Reviews, Events, Interviews, Personnel support

    • Sub-Editor
      • Jan 2009 - May 2012

      Sector PlayStation 3 - Reviews, News, Events, Database Management, Community Management Sector PlayStation 3 - Reviews, News, Events, Database Management, Community Management

    • System Administrator
      • Aug 2007 - Oct 2010

Education

  • Friedrich-List-Berufskolleg, Bonn-Bad Godesberg
    Netzwerk- und Systemadministration/Administrator
    2004 - 2005

Community

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