Strategische communicatieconsultant

• Dec 2022 - Present

Co-founder

• May 2023 - Present

Mede-eigenaar

• Apr 2019 - Present

Looking for a lovely writing venue? Need a creative vibe? Just want to get away from it all? In an environment you don't know yet? Be our guest. villaboobar.com Looking for a lovely writing venue? Need a creative vibe? Just want to get away from it all? In an environment you don't know yet? Be our guest. villaboobar.com

Creatief strateeg

• Jan 2014 - Apr 2023

El Contento was: communication, content and happiness. Under El's umbrella, I did the things I wanted to, like creating effective communication strategies, and inventing valuable concepts. My assets: tons of experience and knowledge of the digital era. El Contento was: communication, content and happiness. Under El's umbrella, I did the things I wanted to, like creating effective communication strategies, and inventing valuable concepts. My assets: tons of experience and knowledge of the digital era.

Creatief Strateeg

• Apr 2019 - Mar 2022

KNAK (from Sweden) builds brands. In 2019 I decided to join the agency on a freelance base. We help brands find their core based on valuable insights. KNAK (from Sweden) builds brands. In 2019 I decided to join the agency on a freelance base. We help brands find their core based on valuable insights.

Creative director

• 2010 - 2015

I lived under the assumption that I owned this agency for a long time. I was wrong. Axioma turned out to be a temporary home. But OMG, I loved it. It was fantastic to launch Deutsche Bank on the Dutch market and to help Agis connect with its clients. I loved positioning UMC Utrecht as the hospital that really cared about citizens. It was huge to be Yarden's advisor on internal communications. Thanks for having me, guys. I lived under the assumption that I owned this agency for a long time. I was wrong. Axioma turned out to be a temporary home. But OMG, I loved it. It was fantastic to launch Deutsche Bank on the Dutch market and to help Agis connect with its clients. I loved positioning UMC Utrecht as the hospital that really cared about citizens. It was huge to be Yarden's advisor on internal communications. Thanks for having me, guys.

Editor in Chief

• Sep 2009 - May 2010

Everything seemed right until I got harmed by the DNA mismatch. RHBM didn't meet my values. Too bad. In the meantime, I managed to help Ziggo get rid of its dreadful reputation by creating a groundbreaking concept. Everything seemed right until I got harmed by the DNA mismatch. RHBM didn't meet my values. Too bad. In the meantime, I managed to help Ziggo get rid of its dreadful reputation by creating a groundbreaking concept.

Creative Director

• Aug 2005 - Sep 2009

At MPG, I introduced a new label: Internal Communications. It was magic from day one. Some high lights: - development of the communication strategy around the re-organisation of TNT Post - implementing new integrity standards TNT Post, worldwide - communication strategy TNT Mobility, launching the right message - award-winning communications strategy for Nuon to gain the commitment of employees Other clients: ABN AMRO, Staatsbosbeheer, Etos, Gall&Gall, ING At MPG, I introduced a new label: Internal Communications. It was magic from day one. Some high lights: - development of the communication strategy around the re-organisation of TNT Post - implementing new integrity standards TNT Post, worldwide - communication strategy TNT Mobility, launching the right message - award-winning communications strategy for Nuon to gain the commitment of employees Other clients: ABN AMRO, Staatsbosbeheer, Etos, Gall&Gall, ING

Chief Commercial Officer (CCO)

• 2005 - 2005

After two weeks already, the American shareholders decided to cancel all annual contracts. And I just signed one. The announcement felt pretty uncomfy. In mutual consultation, we instantly ended the relationship. I am allergic to dishonesty. After two weeks already, the American shareholders decided to cancel all annual contracts. And I just signed one. The announcement felt pretty uncomfy. In mutual consultation, we instantly ended the relationship. I am allergic to dishonesty.

Change Implementation Manager

• 2003 - 2005

WOW, how much I enjoyed this job. The high level of professionalism challenged me continuously. My duty was to create communication concepts on rewards and benefits for stakeholders and employees. Acceptance of change is pretty hard work, I can tell. I tried and succeeded. WOW, how much I enjoyed this job. The high level of professionalism challenged me continuously. My duty was to create communication concepts on rewards and benefits for stakeholders and employees. Acceptance of change is pretty hard work, I can tell. I tried and succeeded.

Editor in Chief

• 2000 - 2003

The first steps in advertising, you don't forget easily. In a different environment than I was used to in journalism, I was able to develop in peace and freedom to do great things. A pleasant experience that often came in handy to me later on. The first steps in advertising, you don't forget easily. In a different environment than I was used to in journalism, I was able to develop in peace and freedom to do great things. A pleasant experience that often came in handy to me later on.

Senior Reporter

• 1998 - 2000

If they let you do your thing in complete freedom, there's hardly anything left for desire. Writing about sports was as good as it gets. It allowed me to reset boundaries. My stories even became the subject of conversation at the school of journalism. Flattering. If they let you do your thing in complete freedom, there's hardly anything left for desire. Writing about sports was as good as it gets. It allowed me to reset boundaries. My stories even became the subject of conversation at the school of journalism. Flattering.

Managing Editor

• 1996 - 1998

What a blast this was! Being the managing editor was one of the most challenging and intriguing adventures that a journalist like me could be facing. I loved it. Until Nieuwe Revu came along... What a blast this was! Being the managing editor was one of the most challenging and intriguing adventures that a journalist like me could be facing. I loved it. Until Nieuwe Revu came along...

Lead Writer

• 1995 - 1995

Still speechless after all these years... Still speechless after all these years...

Sports Writer & Editor

• 1990 - 1995

Home is where the heart is. Trouw was like home, and it will always be that way. Home is where the heart is. Trouw was like home, and it will always be that way.

News Reporter

• 1987 - 1990

It was my first job, and it was a rough one — a toxic little world with a lot of envy and competition. I got bullied and cheated too many times. Perhaps it was a means to an end. I promised myself to protect talent for the rest of my career. It was my first job, and it was a rough one — a toxic little world with a lot of envy and competition. I got bullied and cheated too many times. Perhaps it was a means to an end. I promised myself to protect talent for the rest of my career.