Andrzej Rozen
Brand Consultant at bna/ brand new attitude- Claim this Profile
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polski Native or bilingual proficiency
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angielski Full professional proficiency
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francuski Elementary proficiency
Topline Score
Bio
Credentials
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Certificate in Advanced English
British Council
Experience
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bna/ brand new attitude
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Poland
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Advertising Services
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100 - 200 Employee
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Brand Consultant
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Feb 2016 - Present
- Brand research and strategy- Brand positioning- Evaluating the situation of the brands and their market environment,- Analysis of the brand communication system, including style, poetics, rhetoric and narrative conventions,- Deconstructing semantic mechanisms of the brands and their effectivness (analysis of the logo, identification system, orientation system, sales outlets, offices, flyers, proposals, website, etc.),- Storytelling workshops,- Cooperation with designers,- Project management,- BNA's PR (including blog, Facebook account etc.). Show less
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Junior Brand Consultant (Collaboration)
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Feb 2014 - Feb 2016
- Evaluating the situation of the brands and their market environment,- Analysis of the brand communication system, including style, poetics, rhetoric and narrative conventions,- Deconstructing semantic mechanisms of the brands and their effectivness (analysis of the logo, identification system, orientation system, sales outlets, offices, flyers, proposals, website, etc.),- Cooperation with designers,- Project management,- BNA's PR (including blog, Facebook account etc.).
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MSL Warsaw
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Poland
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Public Relations and Communications Services
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1 - 100 Employee
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Intern
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Aug 2013 - Sep 2013
- Media analysis and reports - Preparation of press releases - Adapting global materials for local needs - Creating and updating contact databases - Contact with journalists - Preparation of events - Media analysis and reports - Preparation of press releases - Adapting global materials for local needs - Creating and updating contact databases - Contact with journalists - Preparation of events
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Newsweek Poland
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Warszawa, woj. mazowieckie, Polska
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Intern/Collaborator
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Jul 2012 - Apr 2013
- Conducting interviews with experts, commentators, celebrities etc. - Co-writing - Research and data analysis - Interview transcripts - Conducting interviews with experts, commentators, celebrities etc. - Co-writing - Research and data analysis - Interview transcripts
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AWR Wprost
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Book and Periodical Publishing
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1 - 100 Employee
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Intern
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Sep 2011 - Dec 2011
- Research and data analysis - Conducting interviews with experts, commentators, celebrities etc. - Interview transcripts - Research and data analysis - Conducting interviews with experts, commentators, celebrities etc. - Interview transcripts
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Education
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Uniwersytet Warszawski
Master's degree, Sociology -
Uniwersytet Warszawski
Licentiate degree, Sociology