Experience

Publicis Canada

• Canada
• Advertising Services
• 100 - 200 Employee

• Senior Adobe AEM Tech Lead

  • Feb 2023 - Present

  Toronto, Ontario, Canada • Creates, edits, and optimizes website content for pharma client’s large scale website migration to Adobe AEM. • Reviews documentation, timelines, deliverables, and establishes best practices, resource requirements, and defines project scope. • Contributes to internal and external meetings, e-mails, and other correspondence with stakeholders, clients, management, etc. • Provides key insight and direction to all partners regarding successful completion of website migration. • Serves… Show more • Creates, edits, and optimizes website content for pharma client’s large scale website migration to Adobe AEM. • Reviews documentation, timelines, deliverables, and establishes best practices, resource requirements, and defines project scope. • Contributes to internal and external meetings, e-mails, and other correspondence with stakeholders, clients, management, etc. • Provides key insight and direction to all partners regarding successful completion of website migration. • Serves business-as-usual needs with strict adherence to tight deadlines and competing priorities. • Provides training and mentorship to new hires, driving adherence to best practices. • Operates in both agile and waterfall methodologies and attends scrum meetings to report issues and provide updates. • Provides technical feasibility recommendations to team members and stakeholders alike. • Creates and manages Jira tickets to completion. Show less



(Independent Projects)

• Creative Producer

  • Oct 2021 - Present

  Toronto, Ontario, Canada • Develops and manages character and story conceptualization. • Creates storylines through storyboarding, rough sketches, page layouts, creative writing. • Hires talent, oversees/adjusts project scope and timelines. • Manages and adjusts project budgets, drives increases in revenue. • Creates marketing initiatives through social media, promotion campaigns, and other initiatives necessary to grow brand awareness.



Scotiabank

• Canada
• Banking
• 700 & Above Employee

• National Content Design Manager - ScotiaInsurance.com

  • Apr 2022 - Oct 2022

  Toronto, Ontario, Canada • Manages the newly rebranded Scotia Insurance business portfolio including planning, designing, building and optimizing new content. • Provides feedback and improvements to copy for consistency, clarity and improved user experience. • Prepares and presents testing and analytics reports on website performance using Contentsquare, Adobe Analytics and Adobe Target. • Improves SEO and website health at large by use of Siteimprove, Wave, and Lighthouse to resolve broken links… Show more • Manages the newly rebranded Scotia Insurance business portfolio including planning, designing, building and optimizing new content. • Provides feedback and improvements to copy for consistency, clarity and improved user experience. • Prepares and presents testing and analytics reports on website performance using Contentsquare, Adobe Analytics and Adobe Target. • Improves SEO and website health at large by use of Siteimprove, Wave, and Lighthouse to resolve broken links, accessibility issues, page structure and functionality. • Establishes improved workflows with project management, business line and other stakeholders, improving team efficiency. • Collaborates with other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Provides training and mentorship to new hires, driving adherence to best practices. • Operates in both agile and waterfall methodologies and attends scrum meetings to report issues and provide updates. • Provides technical feasibility recommendations to team members and stakeholders alike. Show less



Ontario Securities Commission

• Canada
• Capital Markets
• 400 - 500 Employee

• National Content Design Manager & Project Lead - CapitalMarketsTribunal.ca

  • Aug 2021 - Apr 2022

  Toronto, Ontario, Canada • Collaborated with management and project team, providing leadership to build an overarching content strategy for the planning, development, launch and post-launch optimization of a net-new website, CapitalMarketsTribunal.ca, with adherence to tight deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Lead initiative and collaboration for net-new content creation and content revision in consultation with internal stakeholders and… Show more • Collaborated with management and project team, providing leadership to build an overarching content strategy for the planning, development, launch and post-launch optimization of a net-new website, CapitalMarketsTribunal.ca, with adherence to tight deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Lead initiative and collaboration for net-new content creation and content revision in consultation with internal stakeholders and external designers and developers, based on approved information architecture and best practices for site design, functionality and improvements to user experience. • Provided strategic advice and guidance as a subject matter expert on content design, helped oversee external vendors on site development and content writing. • Provided copy feedback, suggestions, and improvements that earned stakeholder approval and better served end users. • Served as project lead and project manager, hosting meetings and providing feedback and presentations during routine internal and external collaborative team meetings with team members, management, executives, and vendors. • Established a content governance framework to ensure the new website remains accurate and current. • Reviewed and validated the user experience to access, search, and follow proceedings on both the legacy website, OSC.ca and the new website, CapitalMarketsTribunal.ca. • Quickly acclimated to project deliverables including development plans, content migration & strategy, design, a comprehensive content audit & inventory, content classification, taxonomies, workflows, metadata frameworks, style guides and page tables. • Captured and prioritized out-of-scope content and functionality enhancements for future development opportunities. • Developed, and implemented search engine optimization for online content by conducting keyword research, building links, and making strategic improvements to web content. Show less



Bounteous Canada

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• National Content Design Manger - ChangeHealthcare.com

  • Jun 2021 - Aug 2021

  Toronto, Ontario, Canada • Helped managed re-launch of Adobe AEM website for Change Healthcare, building sitemaps, new web pages, templates, and updated copy. • Identified, investigated, reported, and tracked bugs to closure with developers and project managers. • Ensured CMS components functioned properly via validation tests in cross-browser environments for desktop and mobile devices. • Collaborated with other internal and external team members and management to complete projects with adherence to strict… Show more • Helped managed re-launch of Adobe AEM website for Change Healthcare, building sitemaps, new web pages, templates, and updated copy. • Identified, investigated, reported, and tracked bugs to closure with developers and project managers. • Ensured CMS components functioned properly via validation tests in cross-browser environments for desktop and mobile devices. • Collaborated with other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Provided training and mentorship to new hires, driving adherence to best practices. • Optimized consistent workflow to enhance team effectiveness. • Operated in both agile and waterfall methodologies and attended scrum meetings to report issues and provide updates. • Provided technical feasibility recommendations to team members and stakeholders alike. Show less



Klick

• Canada
• Advertising Services
• 700 & Above Employee

• North American AEM Digital Quality Assurance Specialist - Takeda Pharmaceuticals America, Inc.

  • Apr 2021 - Jun 2021

  Toronto, Ontario, Canada • Performed QA testing of AEM websites and also e-mails, videos and banners for pharmaceutical clients. • Identified, investigated, reported, and tracked bugs to closure with developers and project managers. • Helped plan and implement the testing and quality assurance strategy for new and existing projects. • Collaborated with fellow team members, developers, project managers and other internal and external team members and management to complete projects with adherence to strict… Show more • Performed QA testing of AEM websites and also e-mails, videos and banners for pharmaceutical clients. • Identified, investigated, reported, and tracked bugs to closure with developers and project managers. • Helped plan and implement the testing and quality assurance strategy for new and existing projects. • Collaborated with fellow team members, developers, project managers and other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Created and executed manual test documentation. • Operated in both agile and waterfall methodologies and attended scrum meetings to report issues and provide updates. • Provided technical feasibility recommendations to team members and stakeholders alike. Show less



Manulife

• Canada
• Insurance
• 700 & Above Employee

• National Content Design Manager - Manulife Financial

  • Nov 2019 - Apr 2021

  Toronto, Canada Area • Planned, developed, executed and optimized the launch of a national cross-sell banking website with customized design and functionality using Adobe AEM (Offers.ManulifeBank.ca). • Planned, developed, executed and optimized the launch of a recruitment website for internship opportunities using Adobe AEM, also serving as team lead and project manager (Developer.Manulife.ca). • Collaborated with other content designers, project managers and client stakeholders to migrate 60 client… Show more • Planned, developed, executed and optimized the launch of a national cross-sell banking website with customized design and functionality using Adobe AEM (Offers.ManulifeBank.ca). • Planned, developed, executed and optimized the launch of a recruitment website for internship opportunities using Adobe AEM, also serving as team lead and project manager (Developer.Manulife.ca). • Collaborated with other content designers, project managers and client stakeholders to migrate 60 client retirement and benefits portals to the AEM platform with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Provided training and mentorship to new hires, driving adherence to best practices. • Operated in both agile and waterfall methodologies and attended scrum meetings to report issues and provide updates. • Provided technical feasibility recommendations to team members and stakeholders alike. Show less



Hudson Rouge

• United States
• Advertising Services
• 1 - 100 Employee

• North American Content Design Manager - LincolnCanadaMotor.com & Lincoln.com

  • May 2019 - Nov 2019

  Toronto, Canada Area • Utilized the Adobe AEM website CMS to build and manage web content across Lincoln Motor Company Canada, Lincoln Motor Company USA, and Ford Canada websites. • Optimized consistent workflow with project managers, which saved the agency budget money that was reinvested into the business. • Collaborated with quality assurance and project managers to routinely launch new vehicle introductions and campaigns with adherence to strict deadlines and standards in accessibility, design and brand… Show more • Utilized the Adobe AEM website CMS to build and manage web content across Lincoln Motor Company Canada, Lincoln Motor Company USA, and Ford Canada websites. • Optimized consistent workflow with project managers, which saved the agency budget money that was reinvested into the business. • Collaborated with quality assurance and project managers to routinely launch new vehicle introductions and campaigns with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Provided training and mentorship to new hires, driving adherence to best practices. • Operated in both agile and waterfall methodologies and attended scrum meetings to report issues and provide updates. • Provided technical feasibility recommendations to team members and stakeholders alike. Show less



Spark44

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• North American Content Design Manager - Jaguar.ca & LandRover.ca

  • Oct 2018 - May 2019

  Toronto, Canada Area • Utilized the SDL Tridion website CMS to build and manage web content across Jaguar Land Rover Canada and Jaguar Land Rover USA websites. • Collaborated with fellow content managers, translators, SEO and project managers to routinely launch new vehicle introductions, campaigns and a new and improved version of the Jaguar Canada website (ahead of schedule with a skeleton crew) with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing… Show more • Utilized the SDL Tridion website CMS to build and manage web content across Jaguar Land Rover Canada and Jaguar Land Rover USA websites. • Collaborated with fellow content managers, translators, SEO and project managers to routinely launch new vehicle introductions, campaigns and a new and improved version of the Jaguar Canada website (ahead of schedule with a skeleton crew) with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Provided training and mentorship to new hires, driving adherence to best practices. • Operated in both agile and waterfall methodologies and attended scrum meetings to report issues and provide updates. • Provided technical feasibility recommendations to team members and stakeholders alike. Show less



NSI Distribution: CCTV Security Cat5e/6 Bulk Cable Phone Speaker Alarm Grandstream Uniview Ubiquiti

• Canada
• Software Development
• 1 - 100 Employee

• National Content Design Manager - NSIDistribution.com

  • Sep 2016 - Oct 2018

  Brampton, Ontario • Planned, developed, executed and optimized entire company rebranding including website & ecommerce, a new brand logo, storefront signage, sales collateral, branding & style guidelines, social media implementation and more. • Proposed, implemented and optimized Google Ads campaign to boost website traffic and total online sales. • Reported on website analytics using NetSuite metrics and Google Analytics, improving KPIs including website traffic, orders, and revenue. • Used HTML, CSS… Show more • Planned, developed, executed and optimized entire company rebranding including website & ecommerce, a new brand logo, storefront signage, sales collateral, branding & style guidelines, social media implementation and more. • Proposed, implemented and optimized Google Ads campaign to boost website traffic and total online sales. • Reported on website analytics using NetSuite metrics and Google Analytics, improving KPIs including website traffic, orders, and revenue. • Used HTML, CSS, and JavaScript to implement custom design and functionality, employed third-party applications to extend website capabilities. • Routine creation of marketing copy, UX writing, marketing materials and optimized website images using Adobe PhotoShop and Adobe InDesign. • Collaborated with developers, designers, VPs, sales staff, customer base and other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Operated in both agile and waterfall methodologies and attended scrum meetings to report issues and provide updates. • Provided technical feasibility recommendations to team members and stakeholders alike. Show less



Jahia Solutions

• Switzerland
• Software Development
• 1 - 100 Employee

• Software Developer

  • Jul 2016 - Sep 2016

  Toronto, Ontario • Regularly utilized HTML, CSS, JavaScript, Git, GitHub, Linux/Unix commands, CMS and Chrome DevTools. • Enhanced JSP files with AngularJS Material Design directives for improved online form builder application. • Created technical documentation for fellow developers and completed other copywriting tasks as needed. • Ensured CMS components functioned properly via validation tests in cross-browser environments for desktop and mobile devices. • Collaborated with developers, designers,… Show more • Regularly utilized HTML, CSS, JavaScript, Git, GitHub, Linux/Unix commands, CMS and Chrome DevTools. • Enhanced JSP files with AngularJS Material Design directives for improved online form builder application. • Created technical documentation for fellow developers and completed other copywriting tasks as needed. • Ensured CMS components functioned properly via validation tests in cross-browser environments for desktop and mobile devices. • Collaborated with developers, designers, project managers and other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Provided training and mentorship to new hires, driving adherence to best practices. • Operated in both agile and waterfall methodologies and attended scrum meetings to report issues and provide updates. • Provided technical feasibility recommendations to team members and stakeholders alike. Show less



Jonas Software

• Canada
• Software Development
• 300 - 400 Employee

• Website Services Training Instructor

  • Dec 2015 - Jul 2016

  Markham, Ontario • Hosted and conducted online training seminars to train national and international clients in using the Kentico website CMS to build website content from scratch while adhering to industry best practices in design, functionality, and accessibility. • Managed client and internal websites using HTML, CSS, and JavaScript. • Increased skill set and responsibility by regularly mastering new training modules. • Served as project manager for exclusive client projects such as new training… Show more • Hosted and conducted online training seminars to train national and international clients in using the Kentico website CMS to build website content from scratch while adhering to industry best practices in design, functionality, and accessibility. • Managed client and internal websites using HTML, CSS, and JavaScript. • Increased skill set and responsibility by regularly mastering new training modules. • Served as project manager for exclusive client projects such as new training initiatives and website enhancements. • Collaborated with developers, designers, project managers and other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Provided training and mentorship to new hires, driving adherence to best practices. • Operated in both agile and waterfall methodologies and attended scrum meetings to report issues and provide updates. • Provided technical feasibility recommendations to team members and stakeholders alike. Show less



McCann Canada

• Canada
• Advertising Services
• 100 - 200 Employee

• Front-End Web Developer (for Chevrolet, Buick, GMC)

  • May 2015 - Aug 2015

  Toronto, Canada Area • Utilized HTML, CSS, JavaScript, Adobe PhotoShop and Adobe AEM to build and maintain English and French web pages for General Motors including Buick, Chevrolet and GMC. • Identified, investigated, reported, and tracked bugs to closure with developers and project managers. • Collaborated with developers, designers, project managers and other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and… Show more • Utilized HTML, CSS, JavaScript, Adobe PhotoShop and Adobe AEM to build and maintain English and French web pages for General Motors including Buick, Chevrolet and GMC. • Identified, investigated, reported, and tracked bugs to closure with developers and project managers. • Collaborated with developers, designers, project managers and other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Provided training and mentorship to new hires, driving adherence to best practices. • Operated in both agile and waterfall methodologies and attended scrum meetings to report issues and provide updates. • Provided technical feasibility recommendations to team members and stakeholders alike. Show less



Contempo Media

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Copywriter - Contempo Media (for SharpMagazine.com, Audi Magazine, TimeandStyle.ca, etc.)

  • Sep 2013 - Jan 2014

  Toronto, Ontario, Canada • Created feature stories, conducted interviews, managed social media and website management for Sharp Magazine, TimeandStyle.ca, VW Magazine, Audi Magazine, AutoFocus.ca and more. • Met with prospective partners to plan for future collaborations including goals & targets. • Collaborated with other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in… Show more • Created feature stories, conducted interviews, managed social media and website management for Sharp Magazine, TimeandStyle.ca, VW Magazine, Audi Magazine, AutoFocus.ca and more. • Met with prospective partners to plan for future collaborations including goals & targets. • Collaborated with other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority. • Provided training and mentorship to new hires, driving adherence to best practices. Show less



Canadian Auto Press Inc.

• Canada
• Book and Periodical Publishing

• Copywriter - Canadian Auto Press (for The London Free Press, The Telegram, etc.)

  • Mar 2010 - Aug 2013

  Toronto, Ontario, Canada • Created over 400 daily news stories for Canadian Auto Press about news and developments in the automotive & technology industry. • Completed 20-story project for the London Free Press. • Collaborated with other internal and external team members and management to complete projects with adherence to strict deadlines and standards in accessibility, design and brand guidelines while managing changes in task priority.