Experience

Alfa Media

• Serbia
• Advertising Services
• 1 - 100 Employee

• Marketing Project Manager

  • Nov 2017 - Present

  - Client account services for the development of various POS Marketing Materials (briefing and leading team of designers, engineers and pre-press department in preparation of design, technical drawing, prototyping, and first sample testing) - Managing the production of POSM’s for assigned clients (organizing raw materials, preparation of components and organizing the production line and assemblage) - Client account services for the development of various POS Marketing Materials (briefing and leading team of designers, engineers and pre-press department in preparation of design, technical drawing, prototyping, and first sample testing) - Managing the production of POSM’s for assigned clients (organizing raw materials, preparation of components and organizing the production line and assemblage)



CEKON

• IT Services and IT Consulting

• Marketing Project Manager

  • 2015 - 2017

  - Freelance consulting services on corporate identity, brand positioning, and development of Marketing Plans for small and medium enterprises. - Organizing the production of POSM’s and production monitoring - Freelance consulting services on corporate identity, brand positioning, and development of Marketing Plans for small and medium enterprises. - Organizing the production of POSM’s and production monitoring



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Brand Manager

  • 2005 - 2015

  Brand Manager for various international and domestic brands - Strategic development and implementation of Commercial Brand Plans & Initiatives in line with company strategy for various low-premium brands: Bond, Next, Drina, Eve, Uno, L&M, Chesterfield, Philip Morris, Marlboro Gold, and Parliament - Accountable for all brand-related materials to be developed/produced in accordance with Brand guide, Marketing Code and applicable Tobacco Advertising Legislation - Responsible for budgeting for assigned brand/s - up to 2.4mio. (excl. overheads) - Qualitative & quantitative data analytics on portfolio performance - development of action plans in-line with data (product, retail, trade & consumer activities) - Strategic development of Trade, Retail, and CE activities (POS, Events, Plug-ins…) - Accountable for new product launches, TM and Loyalty programs for assigned portfolio in-accordance with Sales & Trade Department - Development of various tailor-made marketing materials (POSM, CE & B2B premiums) in line with brand image and positioning - Packaging design development & products; harmonization in line with legal constrains and consumer preferences – daily managing of Marketing, Printing and Packaging agencies - Monitoring and reporting on effectiveness of marketing activities to the board of directors Show less



FIBO spa

• Intern

  • Sep 2002 - Mar 2003

  Product development department assistant on stone settings & quality control Marketing department: Assisting on development of Trade Fair communication assistant (Vicenza Oro I, 2013) Product development department assistant on stone settings & quality control Marketing department: Assisting on development of Trade Fair communication assistant (Vicenza Oro I, 2013)