Andria Moore
Social and Engagement Editor at dot.LA- Claim this Profile
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Bio
Credentials
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Google Analytics Certified
GoogleDec, 2021- Nov, 2024 -
Social Media Marketing Certification
HubSpot AcademyDec, 2020- Nov, 2024 -
Inbound Marketing Certification
HubSpot AcademyOct, 2020- Nov, 2024
Experience
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dot.LA
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United States
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Media Production
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1 - 100 Employee
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Social and Engagement Editor
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Sep 2022 - Present
As the head of social and digital strategy, I am responsible for day-to-day management of all of dotLA's social platforms including Twitter, Facebook, LinkedIn, Instagram and TikTok. My background in SEO strategy and digital audiences allows me to lead the SEO strategy for the site, as well as general content optimization. I run weekly and monthly reports on all dotLA analytics to determine the best strategies for engagement and traffic going forward. As the head of social and digital strategy, I am responsible for day-to-day management of all of dotLA's social platforms including Twitter, Facebook, LinkedIn, Instagram and TikTok. My background in SEO strategy and digital audiences allows me to lead the SEO strategy for the site, as well as general content optimization. I run weekly and monthly reports on all dotLA analytics to determine the best strategies for engagement and traffic going forward.
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BuzzFeed
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United States
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Technology, Information and Internet
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700 & Above Employee
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Resident Writer
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Mar 2021 - Mar 2022
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Pop Culture Contributor
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Oct 2020 - Mar 2021
I wrote 5-6 stories each week about TV, movies, music and other trending topics for BuzzFeed's pop culture section.
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Insider, Inc.
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United States
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Online Audio and Video Media
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700 & Above Employee
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Freelance Writer/Reporter
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Dec 2019 - Dec 2021
I have experience both as a general assignment reporter for breaking news, features and profiles for local outlets in DC, and as a culture reporter/writer covering the latest in entertainment and pop culture news. I have experience both as a general assignment reporter for breaking news, features and profiles for local outlets in DC, and as a culture reporter/writer covering the latest in entertainment and pop culture news.
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Entertainment, Culture and Lifestyle Reporter
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Jan 2020 - May 2020
- Pitched, Wrote and edited four stories daily covering pop culture, TV, movies, music and celebrities - Utilized SEO practices to create better traffic for the site - Interviewed actors for feature and profile stories - Pitched, Wrote and edited four stories daily covering pop culture, TV, movies, music and celebrities - Utilized SEO practices to create better traffic for the site - Interviewed actors for feature and profile stories
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International Center for Journalists (ICFJ)
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Development Manager
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Dec 2018 - Dec 2019
● Developed and implemented social media strategy to raise ICFJ's visibility, increase engagement, and generate leads● Created campaign strategy and coined name for ICFJ's largest campaign to date — It Takes A Journalist● Lead the coordination of the logistics of all fundraising and cultivation events, including the annual Awards Dinner● Managed donor communications including writing thank-yous, solicitations and campaign appeals ● Supported other engagement activities, including board meetings and events● Provided key support for fundraising campaigns, both online and in person; as well for donor recognition and stewardship efforts● Managed the ICFJ donor database, ensuring the accuracy of data and its smooth operation● Worked creatively and collaboratively on new initiatives and solutions for cultivating and stewarding ICFJ donors Show less
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Development Associate
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May 2017 - Dec 2018
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Development Assistant
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Aug 2016 - May 2017
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Capitol File Magazine
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United States
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Writing and Editing
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Editorial Assistant (Part-time)
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Aug 2019 - Nov 2019
As a part-time editorial assistant, I am responsible for admin tasks such as updating the magazine's content plan, timeline and lineup as materials are produced. I also write, edit and manage photographs for my own stories as well as others. As a part-time editorial assistant, I am responsible for admin tasks such as updating the magazine's content plan, timeline and lineup as materials are produced. I also write, edit and manage photographs for my own stories as well as others.
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The International Center for Journalists
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Washington D.C. Metro Area
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Development Manager
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Dec 2018 - Aug 2019
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Current Newspapers
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Newspaper Publishing
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1 - 100 Employee
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Freelance Writer
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Feb 2017 - Apr 2018
- Covered events, features, profiles and breaking news - Edited and photographed for own stories - Covered events, features, profiles and breaking news - Edited and photographed for own stories
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Columbus and the Valley Magazine
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Columbus, Georgia Area
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Summer Intern
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May 2016 - Sep 2016
Report, edit and write stories for monthly and bi-monthly magazines. Report, edit and write stories for monthly and bi-monthly magazines.
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The Auburn Plainsman
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United States
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Newspaper Publishing
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1 - 100 Employee
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Campus reporter
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Jan 2015 - May 2016
Report and write on campus events, issues and news.
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Intrigue Writer
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Sep 2014 - May 2015
Report and wrote articles on intriguing people, places and events around campus and the Auburn community.
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Education
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Arizona State University
Master of Science - MS, Digital Audience Strategy -
Auburn University
Bachelor’s Degree, Journalism -
Auburn University
Journalism